What is the purpose of preemptive trademark registration and what are the manifestations of preemptive trademark registration?

1. What is the purpose of preemptive trademark registration? There are roughly two purposes for squatting on trademark registration: One is purely for profit. The vast majority of people who rush to register trademarks aim to make a profit by reselling the trademark after successful registration. For example, the "Jiuzhaigou" trademark is registered in Class 30 (coffee, sugar, honey, tea) commodities. The transfer price of "Jiuzhaigou" listed on the "Transfer Information" column of a website is 1.2 million yuan, and a liquor trademark named "Oriental Merchant" is priced at 5 million yuan. "Jackie Chan" has been registered on fertilizers, and "Cecilia" has been registered on daily necessities such as laundry detergent and facial cleanser. The transfer price is negotiable. In addition, there are also "Sudan Red", "Successor" and "UnionPay", the same price is negotiable. Secondly, the person who registered the trademark is a foreign enterprise that competes with Chinese enterprises, and they registered the trademark for the purpose of competition. , a method adopted to suppress the development of Chinese enterprises in certain international markets with rich potential and prevent the products of Chinese enterprises from entering their markets. For example, the famous Hisense trademark was preemptively registered by Siemens in Germany. By setting up a "market fence" by preemptively registering a trademark, it will be difficult for the company whose trademark was preemptively registered to enter the international market with the original trademark. Another example is that subsidiaries registered Xiamen Donglin Company’s “Firefly” trademark and Guangdong Foshan Lighting Company’s “FSL” trademark in Germany and Europe. These brands of energy-saving lamp products are not sold in the German and European markets. It shows that its motive for registering the trademark is to prevent other companies from exploring the European market. 2. What are the manifestations of preemptive trademark registration? Forms of trademark squatting: 1. Domestic trademarks are registered abroad (including my country’s Hong Kong, Macao and Taiwan). For example, the famous "Hisense" trademark was registered by Siemens subsidiaries in Germany and Europe. Siemens asked Hisense for 40 million euros. Later, after many efforts, Hisense finally redeemed it for 500,000 euros. Recently, news broke that a company in Shenzhen had registered more than 180 well-known domestic trademarks in Hong Kong. 2. Domestic registration of foreign trademarks (including my country’s Hong Kong, Macao and Taiwan). For example, someone from Yongkang, Zhejiang, applied for trademark registration in China for multiple foreign trademarks. 3. Next to famous trademarks. To copy a famous trademark is to register a trademark by copying, translating, or imitating a famous trademark. 4. Be around people. It is to use the name of a celebrity or its homophonic word to register as a trademark, for example, use "Xie Ting Feng" (Nicholas Tse) as a trademark for antidiarrheal medicine, use "Bin Laden" (Bin Laden) as a trademark for lighting, etc. Register the names of characters in novels and TV series as trademarks. 5. Near hot spots. Use the names of major events and hot spots to register as trademarks. For example, after "Shenzhou V" hit the sky, "Shenzhou V" was immediately registered as a trademark. Typhoon Maisha made a lot of noise, and "Masha" was also rushed to register. Also, register famous TV programs as trademarks, etc. 6. Stay close to famous brands. The names of units, famous schools, famous towns, etc. are registered as trademarks. For example, "Zhongchuangti" has also been registered as a trademark for sexual health products. At present, the method of preemptive registration of trademarks is emerging in more new forms.