Planning scheme of Mid-Autumn Festival activities in shopping malls

Planning scheme of Mid-Autumn Festival activities in shopping malls

Shopping malls often use Mid-Autumn Festival to attract customers and improve their brand awareness and reputation. The following is the planning scheme of Mid-Autumn Festival activities in shopping malls that I carefully collected and sorted out. Next, enjoy it with me. I hope it helps you!

Shopping Mall Mid-Autumn Festival Planning Scheme 1 1. Purpose of the event:

Mid-Autumn Festival, one of the three traditional festivals in China, is National Day and National Holiday. This activity is the Mid-Autumn Festival and the National Day. Mid-Autumn Festival revolves around the main activity line of "Mid-Autumn Festival is more affectionate", fully highlighting the three characteristics of Mid-Autumn Festival: reunion, affection and gifts, and impressing consumers with extremely human activities. The National Day chapter is based on Ode to Happy National Day and is divided into four series: Lucky, Affordable, Membership and Fashion. Through the national day series of commodity promotion activities, we will strive to win the peak of commodity sales, personalized word of mouth and price word of mouth, and truly penetrate our holiday market.

Second, the activity time:

20 _ _-20 _+September 23rd-June 8th, 00.

The National Day holiday ended on the 7th, and the Mid-Autumn Festival gifts and reunion dinner were all before the 6th, so the time of this activity was set at the above time.

Third, the theme of the event:

"Happy Mid-Autumn National Day, happy and wonderful _ _"

Four. Activities:

Mid-Autumn Festival: "Happy Mid-Autumn Festival with strong feelings"

"I am happy in _ _, and my feelings are stronger."

1, 20__ Mid-Autumn Festival-Moon Cake Exhibition

In conjunction with the Food Festival, a "Celebration of Mid-Autumn Festival with Famous Mooncakes" will be held, and new mooncakes with different characteristics and tastes will be launched by famous mooncake manufacturers.

2, 20__ Year Nourishing Health Products Festival

Mid-Autumn Festival has always been the peak season for the sale of health care products. Especially in recent years, more and more consumers choose health care products as Mid-Autumn Festival gifts after the large-scale publicity of health care products advertisements. On the other hand, because health care products have considerable profit margin, suppliers should make great efforts in publicity, promotion and cooperation. Therefore, fully integrating the Mid-Autumn Festival promotion activities of various health care products manufacturers and holding the Nourishing Health Care Products Festival can effectively reduce the promotion cost on the one hand, and effectively stimulate the sales of health care products during the festival on the other hand.

3, 20__ _ _ year famous wine specialty exhibition.

The Mid-Autumn Festival is originally the peak season for wine sales, and with the peak of the National Day wedding banquet, the consumption potential of wine is considerable, and the display of famous wines and specialties can further stimulate the growth of wine sales. Cigarettes are not allowed to do activities. We can make gift baskets with cigarettes, wine and health products. And then sell it at a reduced price, which can be avoided. )

4, "_ _ Send affection, Mid-Autumn Festival gifts"

Buy moon cakes or tonics in this supermarket in 200 yuan and give a beautiful gift. (Gift suggestions are fashion items such as red wine and lighters. )

Planning scheme of Mid-Autumn Festival activities in shopping malls 21. Activity background:

Mid-Autumn Festival is a traditional festival in China. At this time of year, moon cakes become the best gifts for friends and relatives to express their blessings. However, due to overtime, temporary business trip, face problems, too many people to send, face-to-face delivery is very troublesome and many other reasons, people can only give up this blessing even if they want to send it. Nowadays, almost all the major supermarkets in this area have implemented the usual promotional activities such as discounts and price reductions or adding other gifts, and customers have lost interest in this. It is difficult for some people to express their feelings by giving gifts directly in person.

Second, the theme of the event:

Don't worry about giving gifts in the Mid-Autumn Festival. Ambassador xx will personally deliver it to your home. (The Mid-Autumn Festival Ambassador of xx Shopping Mall personally sends blessings to relatives and friends to solve the gift-giving problem for you.

Third, the target population:

People who cannot give gifts to relatives and friends for various reasons.

Fourth, the purpose of the activity:

1. Increase the profit of mooncake sales and increase its sales through this activity.

2. Infect customers and enhance corporate image through the good words and deeds of Mid-Autumn Festival ambassadors when giving gifts.

3. Provide convenience for customers and attract more customers.

4. Communicate feelings for customers.

Based on this activity, it can be extended to other festivals, such as Christmas or New Year's Day.

6. Increase the competitive means of enterprises and make differentiation.

Verb (short for verb) activity:

1, time: x month x day-the day before Mid-Autumn Festival

2. Location: The activity is limited to Shenzhen city.

3. Activity preparation:

First, arrange a certain number of transport vehicles and "Mid-Autumn Festival ambassadors".

B, the driver must be familiar with the city route, request as far as possible to reduce time consumption, improve transportation efficiency.

C. Educate Mid-Autumn Festival ambassadors in words and actions, and learn how to deal with problems.

D. Make appropriate improvements to the sales price of moon cakes to maximize the overall profit.

E. Contact the card dealer and buy a certain number of exquisite cards, preferably cards that can be classified according to different recipients, such as lover cards, relatives cards, friends cards, etc.

Promotion of intransitive verbs;

Activities can be promoted through TV advertisements (this way is too expensive, short-term publicity, combined with the traditional way of distributing leaflets for various publicity and promotion,

However, it is mainly based on sending short messages in batches.

1, fast: the spread of SMS advertisements is not limited by time and region, and it is the same in any province and city in China; Users who send millions of mobile phones can receive advertising information immediately after sending them. The published advertising content can be changed at any time to ensure the latest information in the shortest time.

2, accuracy: the biggest feature of SMS advertising is that it can directly reach the receiver's mobile phone, "one-on-one" transmission of information, strong mandatory reading, strong timeliness, 100% reading rate! In the limited time of media contact with people, the contact frequency between people and advertisements can be improved.

3. Strong instant sensation effect: It has an instant sensation effect unmatched by any other advertising media.

4. Low cost: The publishing cost of SMS advertisements is very low. Compared with the advertising cost of hundreds of thousands or even millions of traditional media, the cost of SMS advertising is almost negligible. Submitting SMS advertisements through SMS platform is cheaper than sending SMS directly by hand, which greatly reduces the advertising cost of advertisers.

Batch sending of SMS can quickly and effectively seize the market opportunity with its advantages of high speed, accuracy and instant sensation, and can send the company's product promotion information and promotional products to users' mobile phones in the form of SMS, which can achieve twice the result with half the effort. At the same time, you can also publish member notices, internal employee notices, supplier notices, and return visits to customers and members. In addition, on the occasion of Mid-Autumn Festival and National Day, Li Man used the SMS batch sending platform to send some text blessing messages, which invisibly enhanced the affinity of enterprises and was a long-term way to maintain stability. Sms group sending company, I only recommend the company of Shenzhen junxian technology development co., ltd.

Seven, matters needing attention:

1. Customers should package the gifts according to their own requirements, and ask and register the detailed address and the best delivery time. It is best to ask customers to provide their own contact numbers and the contact numbers of the recipients, so as to get in touch under special circumstances when giving gifts.

2. The words and deeds of the Mid-Autumn Festival Ambassador represent the honor of the shopping mall. To be an "ambassador" of YEATION, we should have a good image and language affinity, and educate the "ambassador" about possible problems.

In order to avoid some problems, the delivery of this activity can only be limited to Mid-Autumn Festival gifts, not involving cash. Gift packaging must be inspected, and there can be no cash.

4. Due to the possibility of customers refusing to accept, it should be explained in the event promotion that the mall contacted the original gift and returned it to the customer.

5. In case of rejection or customer's absence, the "ambassador" must contact the person in charge of the mall as soon as possible to inform the situation, and then proceed to the next task, and the relevant personnel of the mall will contact the customer or the recipient for inquiry and solution.

6. Gifts must be products purchased in shopping malls, and buyers must leave their real contact numbers and names. If it is impossible to return the goods due to the wrong number, the mall has the right to dispose of the goods after 7 days, which should be explained in the publicity or activities.

7. The words written by yourself in the card are the most sincere wishes of the customer to the recipient and the frank expression of feelings. Therefore, when choosing a card, we must pay attention to its exquisite appearance and the text connotation inside. If the price of moon cakes is adjusted, you can also change the card into a desk calendar. Of course, there must be an introduction of the shopping mall. This is propaganda.

It means that some goods do not participate in the snap-up, and posters are posted on the spot.

This activity can also take the practice of returning 30% of the goods purchased during peak hours, and get the refund amount at the service desk with the amount and time on the shopping receipt.

Note: Supermarkets can offer daily specials on Mid-Autumn Festival goods, offering two or three kinds of ultra-low-priced goods every day to promote the sales of other goods through ultra-low-priced goods. These ultra-low-priced goods are best related to the Mid-Autumn Festival, and compared with other shopping malls, these goods should have an absolute competitive advantage in price.

Eight, like to take "family photos"

After shopping in 200 yuan, you can take a 5-inch photo on the spot with the shopping receipt as a souvenir.

Time: On the Mid-Autumn Festival,

Venue: Square in front of the shopping center

Co-organizer: XXX Studio or XXX Film Company.

Operating instructions:

You can decorate a scene on the spot, you can also build a pavilion to create the ancient rhyme of the Mid-Autumn Festival, and you can also decorate a modern reunion and festive scene.

It's best to take the name of the mall in, and then you can think of the mall when you see the photo.

Nine, special service measures:

For many customers, the types and prices of mooncakes in various shopping malls are similar, because ordinary customers choose to buy them nearby, which is more convenient. How to make customers more convenient and how to attract customers to buy from other shopping malls need to introduce distinctive service measures.

Shopping Mall Mid-Autumn Festival Planning Scheme 3 The hotel launched this Mid-Autumn Festival promotion, aiming at promoting the Super 8 hotel brand through the atmosphere of Mid-Autumn Festival, improving the hotel's popularity and laying the foundation for its post-holiday popularity.

I. Website layout

Mid-Autumn Festival is a traditional festival for China people. Don't be different in layout, it's really popular. It should be mainly festive and red, and red lanterns should be hung in the hall and at the door. It can also be reflected in the festive atmosphere of Super 8 Hotel and National Day, hotel bars; Take a bath and make a photo of the Mid-Autumn Festival pattern, which can better render the characteristics of the Mid-Autumn Festival.

Second, the activity time:

September 8-65438+1October 8.

Third, the theme of the event:

Mid-Autumn Festival family reunion; Longteng Hu Yue welcomes the celebration.

Four. Activities:

Activity 1: Welcome Mid-Autumn Festival; Store celebration; With the coming of National Day, anyone who makes a reservation through the reservation hotline 4006038888 of Super 8 China Headquarters can enjoy 10 and get 1 (activity rate is equivalent to 125 yuan/room, and members are equivalent to 135 yuan/room). )

Activity 2: Mid-Autumn Festival-You can enjoy a moon cake and exquisite gifts (Super 8 cups and napkin boxes) when you stay at Super 8 Hotel on the day of celebration.

Activity 3: VIPs staying at Super 8 Hotel from 8: 00 pm to 9: 00 pm on the anniversary day will be given 38 yuan membership cards for free; Tissue box 1 box.

Activity 3: All guests staying on the day of the activity are required to show valid certificates (ID cards; Driving license; Military officer's card; Student ID card; Bank card; If the last number is 15 (Mid-Autumn Festival) and 8 (Celebration Night), you can enjoy:

1, giving away the membership card; You can enjoy the membership price.

2. 8 yuan 15 yuan will be deducted immediately from the guest room or bathroom.

Step 3 give beautiful gifts

4. Happy lottery; I'm lucky to turn myself. (This turntable is placed in the bath hall)

(1) Grand Prize (2) First Prize (3) Second Prize (4) Third Prize (5) Participation Prize

The above four options are 1.

Activity 4: Aegean Sea Bath: A single foot bath. The delivered items can only be used next time.

Verb (abbreviation for verb) activity requirements:

1. All staff should study hard and be familiar with the activities.

2. The above activities can be carried out through city media; Published by Tengzhou Daily; Thereby improve that popularity of the hotel.