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From June to July this year, the turnover of the catering industry in China reached 201.70 billion yuan, an increase of 18.3% over the same period last year. Among them, the turnover in the first half of the year was172.85 billion yuan, a year-on-year increase of 18.5%. In the first half of the year, China's catering market continued to show the momentum of rapid development, ranking first in the national consumer goods market and in the forefront of various industries in the national economy. The main features of the catering market in the first half of the year are:

1. The social and economic environment for the development of catering industry is getting better and better. China's economic development and the continuous improvement of people's living standards are the basic conditions for the development of catering industry. In the first half of this year, China's gross national product reached 394,965,438+billion yuan, an increase of 8.2% at comparable prices. The per capita disposable income of urban residents was 3,208 yuan, an increase of 8.7%; The per capita cash income of rural residents 10 13 yuan, increasing by 1.5%. With the gradual recovery of economic development, the increase of economic activities, the continuous increase of urban and rural per capita income, the more active market and the increasingly strong demand have played a powerful role in promoting the development of the catering industry and promoted the substantial increase of its turnover.

2. Holiday consumption has become a new bright spot in the market. New Year's Day, Spring Festival, May Day and other holiday markets are more popular than in previous years, and the business of group meals, family banquets, wedding banquets and break-ups has increased substantially. According to the survey of catering service enterprises in ten cities in China, the turnover during the Spring Festival this year increased by 25. 1% compared with the same period last year, and during the May Day period it increased by 60.3% compared with the same period last year. During May Day of Beijing Quanjude Group, * * * received 93,735 person-times and sold 47,536 roast ducks, with a total business volume of 1 062.365,438+0,000 yuan, an increase of 1 0,000% compared with the income of the Spring Festival in 2000. Judging from this year's "May 1 ST" market, there have been market characteristics of fierce sales peak, fast pace and long duration, showing the characteristics of "four more and two less", that is, "more individual customers, more family consumption, more wedding banquets and more mainland tourism teams; The number of reserved tables has decreased and the per capita consumption has decreased. " The suddenness, timeliness, brand and folk nature of holiday consumption are obvious. In the past, it was mainly based on unit banquets, with high table-keeping consumption and slow service pace, while the holiday economy was mainly based on family consumption, requiring fast pace and heavy taste. Residents can not only browse places of interest, but also taste delicious food. They would rather spend more time and eat famous brands. In the first half of the year, Xi 'an Catering Group * * realized operating income of 65.438+0.54 billion yuan and profit of 6.65438+0.326 million yuan, including operating income of 76.5438+0.99 million yuan on weekends and holidays, accounting for 46% of the income in the first half of the year.

3. The business characteristics of enterprises are more prominent, and the business level is generally improved. In the fierce competition, enterprises pay more attention to innovative management and characteristic management, dishes, high-quality dining environment and service level are gradually improved, and the overall operating level of the industry has been improved, which has created a foundation for the sustainable development of the industry. From the past emphasis on variety and price to brand and quality, we should pay attention to management, upgrade and create famous brands. Shandong Jingya Hotel Co., Ltd. mainly deals in seafood catering in Jiaodong, with a business area of more than 25,000 square meters and more than 0,000 employees/kloc-0. It is a newly developed private catering enterprise in recent years. Not long ago, they passed the international ISO9002 quality system certification, which made the enterprise quality management reach a new level. They believe that enterprises must have a scientific, advanced and effective management system if they want to develop in the long run and always be in the leading position in the same industry. Therefore, they decided to introduce the ISO9002 international quality management system, so as to speed up the pace of integration of enterprises with the international community and better serve customers. In a customer opinion survey of Jingya, the qualified rate of customers' evaluation of dishes exceeded 99.8%, and the qualified rate of customers' evaluation of services exceeded 99%.

4. Popular management continues to flourish. The market of snacks, fast food, finished products and semi-finished products is expanding, and the proportion of family private consumption in the market is increasing, which has become the main force supporting the development of the industry. Shanghai Xinya Group has developed 87 fast food chain stores in the past two years. This year, family kitchens began to be developed, and chain stores went deep into the community to carry out on-site sales of finished products, semi-finished products and dishes. At the same time, we will vigorously develop Xinya Dabao in the form of "maternal and child stores" and strive to reach 200. In other words, opening a large-scale "parent store" in a residential area and radiating some "mini" "sub-stores" to the surrounding area will continuously increase its development scale and service functions. This will not only reduce the burden of capital investment and personnel training, but also allow more residents to enjoy the unified level of "New Asia Big Bag" at their doorsteps. Jiangsu Changzhou Daniang Dumpling Catering Co., Ltd. With the rapid development of opening stores every month, small dumplings have opened up a big market and become a new star in the fast food industry. It is understood that the company has now

There are 30 chain stores, with a turnover of more than 42 million yuan in1-may this year, with a good momentum. They strictly regulate the chain, grasp the key links of unified distribution, standardized management and institutionalized management, and actively promote the chain operation of fast food. Not long ago, "Daniang Dumplings" company was managed in strict accordance with the international quality system standards, and passed the ISO9002 certification, further establishing a good image and obtaining a pass to enter the international market. The arrival of the traditional Dragon Boat Festival provides business opportunities for catering enterprises. Shanghai Xinghualou Group began to organize the supply of goods in advance, select the best raw materials of red beans, glutinous rice, meat and eggs, strengthen staff training, and specially organize human and material resources to increase production and expand sales of Qingtuan and Zongzi during the Dragon Boat Festival. In just five days, Wanxinzhai Company produced and sold 1.2 million zongzi. Yin Xi Group's Xi 'an Restaurant, Laosunjia Restaurant, Wuyi Hotel and other units lost no time to broaden their business horizons, occupied market space and seized business opportunities early, and introduced traditional folk food varieties such as zongzi, mung bean cake, oil cake and persimmon cake. During the festival, the three branches increased their income by 410.4 million yuan.

5. Strengthen the marketing concept and intensify brand promotion. Famous products promotion, boutique display, image publicity and cultural promotion are widely carried out in various places, and the competition from price to quality and brand culture has gradually changed. The role of marketing promotion is becoming more and more important, which has been valued by enterprises. This year, food festivals, exhibition months and other activities have been widely carried out in various places, and the characteristics of combining festival promotion, media promotion, cultural activities and food are more obvious. Enterprises generally pay attention to creating a business atmosphere and expanding market influence. A large number of new and time-honored enterprises actively promote traditional food culture, innovate technology, innovate dishes and establish brands, and have achieved good business performance. At the same time, many enterprises further improve their management level by increasing the content of science and technology. Electronic ordering and computer management are widely used. The restaurant in Jixian County, Tianjin adopts the way of live video recording in the kitchen and transmission in the front hall, so that customers can watch while eating. Beijing Huatian Group pays attention to the renovation of the front hall and the back hall, and implements open kitchen visits. Online restaurants have sprung up like mushrooms after rain in Shanghai, and customers can browse the food introduction, photos and price list of the restaurant just by moving their fingers and clicking on the touch screen. You can browse the internet when serving, and there is a video-on-demand service. Shanghai Changle Park Restaurant combines the Internet with catering and entertainment, and each table has a laptop. By clicking on the computer display touch screen, netizens can order food and book online, and can see the total price of food in time.

However, judging from the catering market in the first half of the year, there are also some problems: first, the operating price continues to fall, the difficulty of enterprise operation continues to increase, and the number of closed stores increases at the same time; Second, the development level of enterprise technology and management is unbalanced, and the overall quality of the industry still needs to be improved; Third, the problem of catering hygiene is outstanding. A number of small and medium-sized enterprises and street stalls have poor hygiene conditions and operate without a license, and the market operation order needs to be standardized urgently.

Looking forward to the catering market in the second half of this year, overall, it will continue to maintain a high-speed growth trend, and the annual turnover of the industry will increase by about 20%, which is expected to reach 370 billion yuan. The main trends of industry development are:

1. Fierce competition will remain. Through competition, we will further eliminate the existing catering outlets and promote the integration of enterprises with the role of the market, thus promoting the progress of enterprises and promoting the development of the industry.

2. The trend of innovation management and brand marketing is more obvious. In order to occupy a certain position in the market, enterprises must strengthen innovation management and enrich the connotation of cultural brands. Gradually change the traditional situation of manual random processing, single-store workshop management and empirical management, and develop in the direction of standardized processing, factory production, chain large-scale operation and scientific modern management to promote the overall development level of the industry.

3. The operating space of mass market has been broadened. Holiday consumption and family private consumption continue to be optimistic, and the development of popular varieties and catering foods has accelerated. On the basis of serving the floating population and the working class, it extends to serving the family kitchen, opening up a broader market space and better meeting the basic needs of the people.

4. The roles of talents, technology and management are more prominent. Personnel quality and scientific management level will become catering