Traditional Culture Encyclopedia - Hotel reservation - Why does Wang Jianlin want to sell hotels?
Why does Wang Jianlin want to sell hotels?
And the result? In order to survive, in order to leave a way out for Wanda, more than a dozen cultural tours were packaged and sold cheaply, and the other party didn't like it. If you don't make money, give me a cheaper price and you have to trade. Let's have a live bargain!
Just like you raise a child, nurture it carefully, and finally sell it for family and survival. You spent 1 000000 on raising him, but the person who bought him only gave you100000. You don't break the cup, but you still need this 10 thousand. Don't starve the whole family.
A cultural tour of Changbai Mountain costs 20 billion yuan, and thirteen cultural tours of Wanda are packaged and sold for 40 billion yuan! Wang Jianlin's investment prospects are absolutely no problem. Cultural tourism is built on the edge of the city, where there are mountains, water and forests. One Wanda is enough to travel to Changbai Mountain. Skiing, golf and resorts are integrated. No matter where you want to go, you can find Wanda, which is a one-stop service for eating, living and playing. Tourism has become a part of family life. Walking close to home, going abroad is like playing, and doing cultural tourism is absolutely profitable.
Unfortunately, Wanda Travel has developed too fast. It has built more than a dozen in ten years, but few are good. Just a little anxious, large quantity and good quality. The original intention of Wanda Travel was to compare with Disney, but the result was far from Disney!
Wanda sold cultural tourism and stopped doing cultural tourism? No, Wang Jianlin first recovered some funds to pay off debts, relieved the pressure, and then continued to do cultural tourism. With so much investment and experience, he can build a world-class cultural tourism industry in the future and let foreigners visit China!
The hotel price is 33.6 billion, and the transaction price is 65.438+0.99 billion! This price is one-third cheaper, and the hotel sells it right. Just this year, who will stay in a hotel? Whoever buys a hotel will lose money. Wang Jianlin, a literary traveler, is distressed and the hotel will be fun. After all, the business of losing money is becoming less and less valuable. It is said that the person who bought his hotel is now in debt100 billion. This is really a lie.
Wang Jianlin himself is engaged in real estate. As the richest man in Asia, these industries are like his children. They are poorly managed, poorly managed, and they are still distressed when they are sold. They are all brought up from childhood, even if they have no ambition, they have their own efforts. It is normal to break glasses. Wang Jianlin is also glad that they sold it or smashed it.
Summary: Wang Jianlin's original intention is to change a city with cultural tourism, and the place where cultural tourism is located is the center of the city. Wanda's cultural tour will become a world-class tourist destination. Where do foreigners go after visiting China? Going to Wanda Travel was the original intention, but it seems that it is not the same thing after it is completed. There is a big gap between ideal and reality. I suddenly remembered Wanda Mao of Harbin. I don't know what's going on now.
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