Analysis of Guangzhou Long-term Rental Apartment Market

At present, China is vigorously developing the rental market, especially long-term rental, and long-term rental apartments have emerged. As a long-term rental product in the market, long-term rental apartments have a good development space, especially for cities with large foreign population. Long-term rental apartments provide high-quality living space for migrants, which is in line with market trends and national policies. Let's analyze a wide-ranging long-term rental apartment market at present.

Guangzhou long-term rental apartments have developed rapidly in recent years. In addition to the national brands such as YOU+, Guanyu, Rubik's Cube Apartment, Vanke Apollo and Platinum Woqu, there are also a number of local brands in Guangzhou. Judging from the collected 39 local long-term rental apartment brands in Guangzhou,

In Guangzhou, centralized power accounts for a larger proportion. In the collected data, centralized long-term rental apartments account for 69.23%, which is 2.25 times that of decentralized long-term rental apartments. The main reason is that centralized apartments are easier to manage, save manpower input, and it is easier to build brand image through the creation of public space in the early stage of long-term rental apartments and the decoration style of buildings. However, centralized housing is difficult to obtain, so it is often in remote places, while decentralized apartments are often in the city center.

From 20 10 to now, the leading enterprises in the long-term rental apartment industry have begun to take shape, and there are 12 brands that have managed over 10,000 apartments, four of which originated in Guangzhou. In addition to analyzing the market prospect of long-term rental apartments in Guangzhou from the national housing rental market and the development of long-term rental apartment industry, we can also analyze the rental-income ratio in Guangzhou. The data shows that Guangzhou's per capita housing rent is 1605 yuan, ranking fifth in the country, with a rental income ratio of 38%, ranking ninth in the country, while Guangzhou's average wage is 7754 yuan, ranking fifth in the country.

From these three data, we can boldly speculate that: 1, the average rent in Guangzhou does not match the ratio of rent to income and the average wage. 2. Guangzhou's average rent/rental income is relatively high, indicating that there is still a big gap in market demand. The rental market consists of landlords and tenants. According to the relationship between market supply and demand, when the market is in short supply, the price of products will rise. In the housing rental market, the shortage of supply may be caused by scarce resources, insufficient effective supply, temporary changes in demand, hunger marketing and other reasons.

At present, the long-term rental apartments in Guangzhou are developing rapidly, but most of them are still in their infancy, with a small scale and a great demand for funds. In addition to capital, combined with the profit source analysis of long-term rental apartments, giving full play to the advantages of Mengda can effectively promote the cooperation between the two sides and achieve a win-win goal.