Dry goods! How to make a high-quality community live broadcast on WeChat?

In this issue, we will talk about how to make use of the relevant functions of a school to make a high-quality community live broadcast on WeChat. Let's improve the quality of community live broadcast according to the three aspects of drainage, interaction and transformation in community operation. 1, before live broadcast: Before promoting the live broadcast of drainage, besides preparing the training content, the focus is on promoting the drainage link. There are two points that must be noted in this link. The first is channel promotion. Before the live broadcast, you can make a notice on the official WeChat account, community and circle of friends, and inform the theme, time and process of the live broadcast in advance. In the early stage, the atmosphere was rendered irregularly in the group, and the publicity peak was 1~2 days near the live broadcast. Encourage everyone to discuss in the group and forward it to the circle of friends. The second is to collect questions for the Q&A session. Many people may have studied various courses, but they will inevitably encounter problems in practice and need someone to answer questions for TA. You can use the question-and-answer discussion function of the school 65438+ 0~2 hours before the live broadcast, collect questions in advance, screen out good questions, and be answered by lecturers or guests in the group during the live broadcast. (Q&A discussion operation flow) 2. Warm-up before broadcast: It is very important to interact within the group and improve the participation of live broadcast. If the live broadcast wants to achieve better results, it is necessary to fully mobilize the participation of group members through various interactions. The following are several forms of interaction for your reference. Two hours before the live broadcast, 1 hour, and half an hour. During these time periods, everyone will be reminded of the countdown to live broadcast rhythmically, and at the same time, the live broadcast time, live broadcast content and participation method will be informed. 3~5 minutes before the live broadcast, remove the mute rule to ensure that the guest lecture session will not be interrupted during the live broadcast. (example of forbidden language) Before the live broadcast, you can also use the school's sign-in function to set the sign-in language in advance. The lecturer will inform the group members to sign in before class, for example, set the sign-in language to the number 1, and the group members will be told "Please dial the number 1 to listen to the live broadcast online", which means online. After the live broadcast, you can quickly check the lectures in the group. (Check-in management operation flow) (Check-in statistics) If not many people reply to the sign-in language, you can inform some lecture benefits and activity benefits in advance, and even send a red envelope to attract the attention of group members. All of the above are interactive forms to mobilize the atmosphere of group friends. You can try them. Tips for live broadcast: When the live broadcast officially begins, you can set the sign of climbing stairs. For example, "0725" is the live broadcast sign on July 25th, which allows more people to climb the stairs by searching for "0725". Then you can officially start the live broadcast. The focus here is on the quality of the course content, so I won't say it. 3. End of live broadcast: The ultimate goal of user transformation live broadcast is transformation. Whether providing services or products, it is necessary to design a user transformation funnel in advance to provide users with more value and achieve it in a better way. We attract users to join the group through the circle of friends with free or low-threshold courses, and transform high-priced courses or services in the community after live broadcast, which is far better than direct sales. Through online live broadcast, users can have a certain understanding of our products and services, and also promote the realization of offline activities, e-commerce and even other channels. After the live broadcast, you can also divert high-quality users, so that better customers can be concentrated in one group, improve services and increase income. The above are some skills that you need to pay attention to when doing community live broadcast on WeChat, hoping to help you create a higher quality community live broadcast.