What is the development of Holiday Inn Group and the significance of hotel marketing?

Holiday Inn is a chain hotel. The number of star-rated hotels in China is about 1W, of which chain hotels account for about 20%. Compared with competitiveness, chain hotels have more advantages.

The competition of chain hotels is also fierce, which is mainly determined by three aspects, one is scale, the other is management and the third is marketing.

In terms of scale, the scale of Holiday Inn is above average. Compared with other hotel chains, the positioning belongs to a slightly higher level.

From the management point of view, a good management system facilitates the data synchronization between central stores and branch stores, and saves time and trouble in management.

In terms of marketing, the traditional marketing has reached the extreme, but many new marketing channels have not been involved.

It can be said that there are advantages and disadvantages.