Traditional Culture Encyclopedia - Hotel reservation - Department Specialty of Guangxi Yinghua International Vocational College

Department Specialty of Guangxi Yinghua International Vocational College

international business major

(1) foreign affairs management

main courses: foreign enterprise management, foreign public relations, foreign management and service post training, foreign affairs management theory, etc.

professional characteristics: to cultivate advanced technical applied professionals and senior management talents with strong adaptability and innovative spirit, and with both foreign affairs management theory and practical work ability.

employment orientation: graduates are mainly oriented to foreign affairs management and service positions of foreign-related units, government agencies, enterprises and institutions, companies, restaurants and travel agencies.

(2) Business Planning

Main courses: management, planning, promotion planning, creative training, consumer psychology, marketing research, advertising creativity, PhotoShop, etc.

Professional features: Business planning is the most challenging major in the 21st century, and it is also the major to train future market strategists and consulting planners.

Employment direction: After graduation, I mainly engage in marketing research, business planning, advertising planning, public relations planning, copywriting, media management, channel management, retail management and so on.

foreign secretary

main courses: foreign secretary practice, secretary psychology, business English correspondence, international trade practice, administration, foreign secretary etiquette, etc.

professional features: senior practical talents with solid basic knowledge of secretaries, strong expression skills in Chinese and English, basic knowledge and skills of modern public relations and foreign affairs, and certain ability of personnel communication and coordination.

Employment orientation: Graduates can engage in secretarial work, translation, management and foreign affairs handling in enterprises and institutions, as well as news, writing, editing, publicity, planning, public relations, promotion, meeting liaison and other work.

maritime management

(1) maritime management

main courses: maritime human resource management, shipping enterprise management, international shipping management, container transportation and management, etc.

professional features: to cultivate senior management professionals who can master the basic theoretical and practical skills of shipping enterprise management and maritime affairs, and can be engaged in shipping enterprise management and maritime affairs handling. This major is directly connected with big ports such as Qinzhou, Fangcheng and Beihai.

Employment orientation: After graduation, I mainly work in the shipping enterprise management and maritime affairs processing department.

(2) Ship Driving

Main courses: marine electrical equipment, marine diesel engine, marine auxiliary equipment, hydraulic technology, marine oil and water treatment, basic English for navigation, marine engineering foundation, fluid mechanics, international shipping geography, thermal engineering and instrumentation, etc.

professional features: master the professional knowledge and skills of marine power plant and system, marine power generation equipment and its automation, meet the corresponding requirements of STCW78/95 International Convention on Seafarers' Training, Certification and Watchkeeping Standards, and "Rules for Competency Examination, Assessment and Certification of Chinese and Chinese Seafarers", and be qualified as a senior maritime technical talent for modern marine engine management.

employment direction: mainly for enterprises and institutions such as ocean-going ship transportation, ship transportation, ship engine repair, etc., engaged in marine engineer, marine electrical technology management and ship driving.

(3) Marine Engineering Management

Main courses: ship management, maritime cargo transportation, ship watch and collision avoidance, nautical meteorology and oceanography, ship structure and equipment, shipping management, port machinery and seafarers' psychology, etc.

professional features: master the professional knowledge and skills of ship maneuvering and control, ship watch, ship management and GMDSS communication, meet the corresponding requirements of STCW78/95 International Convention on Standards of Training, Certification and Watchkeeping for Seafarers and the Rules of Competency Examination, Assessment and Certification for Chinese and Chinese Seamen, and be competent for advanced navigation technical personnel in modern ship driving and management.

employment direction: mainly for ocean-going shipping enterprises, engaged in the work of ship drivers and GMDSS operators in ocean-going shipping areas, and engaged in technical management in port, navigation, shipping, waterway, salvage and other departments.

logistics management

(1) chain management

main courses: human resource management, chain management, production and operation management, international trade, financial management, business negotiation, marketing, customer relationship management, logistics distribution, etc.

professional characteristics: to cultivate applied professionals who have the basic theory and application skills of modern information technology, logistics technology, organization technology and chain management, and can be competent for the management of chain enterprises.

Employment orientation: I am engaged in chain operation, chain operation planning, organization and human resources training in the commercial sector and industrial sectors such as mobile communication, automobile, medicine, real estate and international logistics.

(2) Port business management

Main courses: procurement and inventory control, international trade documents practice, modern port management, container transportation management, international freight and agency, etc.

professional features: this major requires students to systematically master the basic knowledge of international logistics, relevant laws and regulations, customs declaration and international freight transportation, and master certain skills of freight organization and international cargo clearance; International trade practices and the ability to deal with certain emergencies.

Employment orientation: Graduates are mainly engaged in port enterprise management and production management in port enterprises and import and export trade enterprises.

customs declaration and international freight

main courses: customs declaration practice, international freight forwarding practice, international freight transportation, introduction to customs, foreign trade correspondence, economic and trade writing, international marketing, etc.

professional characteristics: practical talents engaged in customs declaration, international freight forwarding and other related businesses.

employment orientation: graduates of this major can enter foreign trade enterprises, foreign trade warehousing and transportation enterprises and self-operated import and export enterprises to engage in customs declaration, international freight forwarding and their agents. Foreign-related tourism majors

(1) Application of Vietnamese

Main courses: basic Vietnamese, advanced Vietnamese, Vietnamese reading, Vietnamese writing, Vietnamese tourism, Vietnamese trade and so on.

Professional features: The establishment of China-ASEAN Free Trade Area has promoted the rapid economic and trade development between China and ASEAN countries. The embassies, consulates and trade service agencies of ASEAN countries have opened in Guangxi one after another, forming a huge demand for talents, which urgently needs a large number of talents in small languages and applied majors, especially those majoring in Vietnamese.

Employment orientation: Exporters, customs declarers, clerks, translators, teachers and managers of various foreign trade, foreign trade and joint ventures in China and Vietnam.

(2) Application of Thai

Main courses: basic Thai, Thai reading, Thai speaking, Thai listening, Thai writing, general situation of Thailand, Thai audio-visual speaking, Thai tourism, etc.

Professional features: Thailand is one of the more developed countries in Asia. With the deepening exchanges between China and Thailand, the demand for Thai talents is increasing, and the small language major oriented to the needs of ASEAN will surely become a high-paying major in short supply.

Employment direction: Mainly engaged in Thai interpretation and translation, tour guide, international trade, etc. in the departments of foreign affairs, foreign trade, tourism, hotels and foreign-related enterprises.

(3) Applied Japanese

Main courses: basic Japanese, advanced Japanese, Japanese audio-visual, oral Japanese, Japanese writing, Japanese-Chinese translation, tourism Japanese and Japanese test theory and methods.

Professional features: Japan is the second largest economic power in the world, with frequent economic exchanges with China. With the continuous improvement of Sino-Japanese relations, excellent Japanese graduates have been in short supply. ASEAN 1+3, including Japan, will need such talents even more.

employment direction: mainly engaged in international trade, tour guide and translation in foreign affairs, foreign economy, foreign trade, foreign-related enterprises and institutions, tourism reception and other departments.

(4) Application of Spanish

Main courses: basic Spanish, advanced Spanish, Spanish reading, Spanish pronunciation, spoken Spanish, Spanish listening, advanced Spanish, Spanish writing, Spanish grammar, Spanish country profile, etc.

professional characteristics: this major aims to cultivate talents with strong comprehensive qualities who are enterprising and responsible, master the basic knowledge of Spanish language and basic skills of listening, speaking, reading, writing and translating, have strong self-study ability, engage in translation in foreign affairs, economy and trade, tourism and other departments, and develop morally, intellectually and physically.

Employment direction: Graduates' employment is mainly for secretarial and translation work in relevant institutions of Spanish-speaking countries' embassies in China, enterprises, representative offices and cooperative projects in China;

Outreach work of foreign affairs departments of organs, enterprises and institutions; Tour guide or management of travel agencies; Editorial work of Spanish department of news unit; Import and export companies, etc.

(7) Foreign-related tour guides

Main courses: tour guide basics, tourism policies and regulations, tour guide practice, tourism planning, tourism English, Chinese and foreign nationalities and folk customs, travel agency management, etc.

professional features: with the development of economy, tourism has become one of the strongest and largest industries in the global economy. The industrial position and economic role of tourism in urban economic development have been gradually strengthened, and it has gradually become one of the pillar industries of China's economic development. The demand for tour guides in China, especially foreign-related tour guides, will also expand day by day.

employment direction: engaged in tour guide service, modern tourism management, tourism planning, industry management of tourism administrative departments, etc.

air crew

(1) foreign air crew

main courses: civil aviation international settlement, civil aviation production site management, airline operation management, civil aviation passenger training, civil aviation freight training, civil aviation transportation enterprise operation investigation, etc.

professional features: to cultivate senior management professionals who master the basic professional knowledge and skills in the operation and management of civil aviation ground services and adapt to civil aviation business services and management.

employment direction: airlines, airports, international box office civil aviation business management and service departments.

(2) Civil Aviation Business

Main courses: aviation marketing, civil aviation law, aviation transportation geography, civil aviation safety and emergency handling, civil aviation service psychology, aviation service skills training, etc.

professional characteristics: cultivate good political quality, cultural quality, professional quality and physical quality for civil aviation, be proficient in domestic and foreign aviation service business, and master the professional skills learned skillfully; Flight attendants and aircrew with high English level, unity and coordination ability and flexible adaptability, who can provide customers with quality services and meet the needs and development of civil aviation.

employment direction: mainly engaged in air crew and related services in major airports at home and abroad and civil aviation-related industries.

(3) Civil Aviation Services

Main courses: aviation marketing, aviation transportation management, civil aviation safety and emergency handling, civil aviation service psychology, civil aviation professional English, aviation service skills training, etc.

professional features: this major trains high-quality basic skilled talents to meet the needs of the development of modern aviation service industry, with high political quality, law-abiding, etiquette-oriented, certain language expression ability and good English foundation, as well as talents with various airport ground handling and security inspection professional knowledge.

Employment direction: Mainly engaged in air ticket sales, passenger and trade agency, security inspection, airport warehousing, terminal ticket checking, etc. in major airports at home and abroad. Art design major

Professional characteristics: the combination of technology and art, the development of tradition and international, and the educational characteristics of coexistence of designers and entrepreneurs (you can obtain the qualification certificates of national intermediate interior designers and graphic designers).

(1) environmental art design

main courses: sketch, color basis, three major components, interior design renderings, building sketches, gardens, square planning and corresponding renderings, architecture, decorative materials, etc. Computer software includes AutoCAD, 3Dmax, Lightscape and Photoshop.

employment direction: designers (directors) or managers of construction companies, decoration engineering companies, real estate companies, urban planning institutes and other units related to decoration buildings, personal studios, etc.

(2) Interior Design and Decoration

Main courses: building structure, architectural decoration history, ergonomics, decorative materials science, decoration technology, performance techniques of indoor and outdoor renderings, drawing recognition and drawing, furniture technology, etc. Computer software includes AutoCAD, 3DMAX, Lightscape, Photoshop, etc.

employment direction: indoor and outdoor design companies, decoration engineering companies, real estate companies, personal studios, etc.

(3) Graphic (advertising) design

Main courses: sketch, color, three components, pattern graphic design, font design, layout design, graphic creativity, advertising design, logo design, corporate image system design, packaging design and business and business environment design. Computer software includes Photoshop, Coreldraw, Illustrator, etc.

Employment direction: advertising companies, product packaging companies, printing houses, publishing houses, magazines, photo studios, shopping malls, hotels, large and medium-sized enterprises and institutions as designers (directors), artists, personal studios, etc.

(4) The main courses of fashion design: design basis, pattern design, fabric design, garment structure drawing, printing, cutting and sewing, etc. The computer software includes Photoshop, Coreldraw and CAD. Employment direction: clothing designers and plate-making designers related to the clothing industry, such as clothing design companies, clothing shopping malls and personal image design.

(5) Main courses of product modeling design: structure sketch, design color, three major components, modeling drawing, models and molds, product production process and manufacturing technology, science and engineering foundation, modeling basic principles, light industrial product design, light industrial product manufacturing materials and advertising materials, AutoCAD, 3DMAX and other software. Employment orientation: designer positions of electronic products, toys, equipment, furniture, transportation, daily necessities, gifts and other industrial products; And can be engaged in industrial product modeling design and graphic design in professional design units.

(6) Main courses of computer art: sketch, color, decoration foundation, three major components, layout design and computer application foundation. Computer software includes Photoshop, CorelDRAW, Flash, Illustrator, 3Dmax, etc. Employment orientation: After graduation, I mainly work in advertising design companies, printing houses, publishing houses, toy companies, network companies, decoration companies, planning companies and other units.

Fashion Performance Major

Professional features: grasping the pulse of the popular market, paying attention to practical skills training, emphasizing broadening students' artistic vision and literacy, improving their social activity ability, and cultivating the classics of today's fashion. The social demand is increasing year by year. Personal image and fashion show

Main courses: music foundation, music appreciation, advertising and film modeling, beauty makeup, body training, fashion show, organization and director of fashion show, marketing psychology, fashion photography and public relations etiquette.

Employment direction: Engaged in fashion performance and choreography, corporate image endorsement and brokerage, market research, product development, marketing, etc. in clothing enterprises and other relevant departments.

animation design and production major

professional features: the combination of technology and art, the development of tradition and international * * *, the newly emerging, hottest and highest-paid industry in China and even the world, there is a large number of talent shortage, and our school has direct contact with many animation bases.

(1) Animation film and television design

Main courses: original painting design, animation character design, animation principle and expression techniques, animation editing, design introduction, computer software: MAYA, Flash, P.