The origin and development of serviced apartments

Serviced apartments originated in Europe. At that time, it was rented to tourists for a temporary rest in the tourist area. They are managed by specialized management companies, which have both the nature of hotels and the characteristics of personal "temporary residence". 1976, the first batch of real-time right hotels rose in the French Alps and soon became popular in other parts of Europe, which is the embryonic form of serviced apartments.

The real prosperity of serviced apartments is in new york. As an international metropolis, new york has a large flow of people and many business opportunities. Many foreign businessmen have to live in these cities for a long time. However, because the burden of buying a house is too heavy, hotels are expensive and they don't feel at home, many people choose to live in serviced apartments. As a result, serviced apartments came into being in new york at 1980, which became a trend and the flagship project of a large number of developers in new york.

The development of serviced apartments in China first appeared in international business cities such as Shenzhen, Shanghai and Beijing. China's reform and opening up started earlier, and foreign capital entered the China market on a large scale. In particular, the development of Pudong, which began in the early 1990s, attracted a lot of overseas investment. At that time, when there were few high-grade residential buildings and office buildings in Shanghai, most foreign-funded enterprises and their senior employees from overseas chose high-grade star-rated hotels as their offices and living places. In the middle and late 1990s, with the further liberalization of the land lease policy by the Shanghai Municipal Government, a number of high-end hotel-style apartments with the long-term residence of senior managers of foreign-invested enterprises as the main leasing market began to appear in Shanghai.

Only apartments with unified property rights and unified management in the world are called serviced apartments; But in the domestic market, the concepts of serviced apartment are "property hotel" and "serviced apartment". Property hotel evolved from "Time Right Hotel". "Timesharing" means that consumers or individual investors buy out the right to use hotel tourism facilities at a specific time. Compared with the "time right hotel", the property right hotel buys out the property right instead of the buyout period, that is, the hotel divides each room into independent property rights and sells them to investors. Investors generally don't live in the hotel, but entrust the rooms to the hotel management company to get the return on investment, and at the same time get the free occupancy right given by the hotel for a certain period. The essence of serviced apartment is apartment, but it draws lessons from the decoration style and service concept advocated by the hotel. In the 1990s, in order to promote a small apartment project, a group of real estate marketers thought hard about how to promote it, what kind of stunt they needed, what kind of property sounded like buying a grade, a single apartment or a white-collar apartment, and finally decided to put forward the concept of "serviced apartment" with the help of the concept of serviced apartment. Subsequently, "serviced apartments" and their "variants" quickly spread to other cities in China. Strictly speaking, most of the so-called "serviced apartments" on the market at present are conceptual gimmicks put forward to cooperate with publicity and promotion. Their essence is to provide property services for high-grade small-sized hardcover houses, and the services they provide are only upgrades of ordinary residential property services, which do not meet the service requirements of real hotel-style apartments.