With the wave of meta-universe sweeping, this brand has opened up the second growth curve of brand marketing.

221 is called the first year of the meta-universe, and the industry hopes that the meta-universe will become the next generation Internet form after the mobile Internet. In the concept of meta-universe, brands also focus on the changes faced by marketing. World-renowned enterprises such as Silicon Valley, Tokyo, Singapore, Seoul, Beijing and Shanghai have successively developed the Meta-Universe. To some extent, the Meta-Universe has gone through the inevitable road from the cusp to the return to rationality, technology flow and marketing flow to focus on this virtual blue ocean at any time. What do brand marketing and metauniverse have in common? How to reduce costs and increase efficiency with the help of meta-universe, so as to improve marketing efficiency? Yeepay's Easy Chain Nebula's recent move may give the industry a shot in the arm. In the era of consumer internet, the homogenization of brand marketing is getting higher and higher. When it comes to the field of consumption, we have to talk about the consumption meta-universe, the predecessor of consumer internet. Since 22, "involution" has always been a problem that Internet giants can't get rid of, and the obvious feeling of Internet practitioners is that the more difficult it is to do business, the more difficult it is to make money. Shrinking traffic dividends and limited access channels are essentially a phenomenon that the growth space of the Internet has almost peaked. According to the data of China Internet Network Information Center (CNNIC), as of June 221, the number of netizens in China reached 1.11 billion, an increase of 21.75 million compared with December 22, and the Internet penetration rate reached 71.6%, an increase of 1.2 percentage points compared with December 22. Internet users are close to saturation, and brands need to pay more if they want to get more users, which also shows that the Internet has entered the stock era from the initial incremental era. This is actually the case in the field of brand marketing. Some people joked that "ordinary marketing can no longer be valued by young people". There are some similarities in marketing under the consumer internet: it is mainly based on the central platform; Plain graphic information; The production content of the brand/talent, the news received by the user and so on. Under this given situation, the marketing content of brand output is mostly routine and homogeneous, that is, the content form is simple, the playable patterns are similar, and users are prone to aesthetic fatigue, while traditional brand marketing has entered a dead end. One of the most authentic feelings lies in interactivity. In the existing marketing forms, consumers' awareness of participation is weak, and users' experience is single. The brand's output to users is mainly in graphics, text and audio, and video is mainly a "brand-based" way of thinking. Consumers are only recipients, and brands cannot truly understand their emotions. That is to say, in the current era, brand marketing should have a qualitative innovation. Young consumers, as Internet aborigines, are in urgent need of a lively interactive mode, and consumers are gradually pursuing immersion and more real feelings. The consumption meta-universe provides a new window for breakthrough. Meta-universe is the brand-new blue ocean for the brand to grow up next. In the era from web1. to web3., digital marketing means and methods are increasingly abundant, which initially appeared in the form of telephone, SMS, email, etc. This form is the most basic. Today, social networks and live broadcasts bring goods, and when the meta-universe matures, it will also enter the era of consumer meta-universe from the consumer Internet. The most obvious difference in the transformation from consumer Internet to consumer meta-universe is that the user experience and interaction have advanced from low dimension to high dimension, such as the combination of reality and reality to enhance the experience; Transition from planar graphic information to three-dimensional space imaging; The combination of reality and reality forms a unified open space; Users are involved in the production design of brand content and so on. Everyone can fully express their intelligence in the meta-universe, and constantly create virtual values such as cultural value and psychological value in the meta-universe. Just like building a true self in the world of the other, it gives users an immersive feeling. For example, seeing the consumption experience the physical world in the consumption Internet scene, taking a taxi, ordering takeout or looking for hotels and air tickets through the Internet, makes us feel the physical world, but what we see in the consumption meta-universe scene is the combination of reality and reality, which strengthens our own experience. Judging from the difference between consumer Internet and consumer meta-universe, the essence of brand meta-universe marketing is to broaden the new scene of consumption. In the consumer economy, users' needs are not only products and services, but what young people pursue is the final experience. However, the era of consumer Internet can't satisfy users' authentic experience, and the concept of meta-universe provides us with a good opportunity. (Levi's invited the virtual idol Star Pupil to dance with VanNess Wu on the Internet.) In the consumption stage of Metauniverse 1., the brand used virtual world elements (digital collections/digital people) to market and develop digital product lines. For example, Naixue launched its own virtual human IP digital collection on the 6th anniversary, and the number of collections was limited to 3 pieces, which was issued in the form of lottery. Brand marketing has invested less in this process, but the effect is unexpected: selling 19 million yuan GMV within 72 hours and +1% month-on-month performance in December have become very classic marketing cases. In the 2. stage, brands can use the relatively complete meta-universe space to create their own marketing scenes, and more often use the third-party meta-universe platform to carry out marketing activities. Just like LIMX, a virtual human launched by Snowflake, LimX,223, together with YiBo, the spokesperson, made an online metacosmic New Year's Eve. Fans and audiences can watch performances in the metacosmic scene as avatars, and gain consumers' goodwill through a relaxed and gamified way. In the era of consumer meta-universe 3., a brand can build its own meta-universe, a digital person can be a virtual shopping guide, and a user can interact with the meta-universe in a digital incarnation and digital identity. Gucci once had a cooperative relationship with Genies, a digital fashion technology company. Users can freely express themselves in the virtual world through their digital avatars wearing Gucci's latest patterns, and have a virtual identity independent of reality. The relationship between brands and users will be changed, and the brand's long-term digital assets will be precipitated by the novel way of meta-universe, which will provide a broader imagination space for brand marketing. Constantly enriching new consumption scenes Easy Chain Nebula has helped the brand realize the marketing of the meta-universe. Thirty years ago, human beings yearned for the meta-universe countless times, but before that, people used to call it Cyberpunk, virtual reality and sims ...... which included many sci-fi movies, and also increased the public's love for this virtual world, such as The Matrix and Ready Player One. When science fiction shines into reality, this time it is more certain than in the past that the coming of metauniverse is due to the strong rise of new digital infrastructure and the maturity of digital economy. Seize the opportunity of the development of Meta-Universe and web3, yeepay hatched the Easy-Chain Nebula brand, which serves digital marketing and the technical base of Meta-Universe, and launched the Meta-Universe ecological product system based on transaction service: 1. YEEVERSE-, a one-stop digital marketing solution of Meta-Universe, integrates digital collection casting, distribution and sale, marketing play, integral interaction, transaction service and asset management, with brand as the main part and IP as the auxiliary part, empowering the evolution of digital marketing. It can help brands and IP parties to quickly carry out lightweight layout in the meta-universe, thus attracting Z generation users, creating private domain operations and bringing more diversified returns to brands. A successful example of the Easy Chain Nebula appeared in this unit. In the hotel industry, Shanghai Sheshan Shimao Intercontinental Hotel (Shanghai Shenkeng Hotel) uses the digital collection "Meteorite Cave" limited by the 4th anniversary with the theme of "Four Hidden by the Deep". Based on the unique geographical advantages and ip characteristics of Shanghai Shimao Intercontinental Sheshan Hotel, Easy Chain Nebula, as a product technical partner and direct customer service, has built a digital collection marketing system with the whole link of the hotel, creating a digital collection mall for them, providing a one-stop service of "casting → winding → distribution → settlement" for digital collections, and empowering the digital marketing upgrade of the hotel industry in the whole process. Because hotel digital collections package the rights and interests of hotel products, customers who like digital collections can get the experience of high-end hotel products at the same time after purchasing. Therefore, as soon as it went on the market, it got a good market feedback, which brought an extraordinary gift to the hotel's 4 th anniversary marketing. In the field of cultural tourism, Easy Chain Nebula helped Zhongxin Tourism officially release the news that "U2NFT+U2META" Zhongxin Cultural Tourism counted the meta-universe, which opened a new chapter of Zhongxin Tourism Group's "Counting the meta-universe". The bottom U2NFT and U2META are developed and built as a whole, and the Easy Chain Nebula is fully matched, which integrates the capacity of four core products, namely Easy Chain Nebula, self-meta-universe transaction payment, digital collection mall system, bottom alliance chain and meta-universe asset wallet, with the characteristics of the cultural tourism industry, empowering Zhongxin tourism, accelerating the digital transformation process of the cultural tourism industry, promoting the mutual empowerment of the virtual and the real, and opening the door of several meta-universes, such as intra-regional transaction payment, chain confirmation and digital asset integration. 2. Billion chain-Open alliance chain billion chain around transaction services has four core advantages: the transaction speed is not stuck (the first payment node contract rule system in China, and the information of each node can form traceability vouchers in the chain during the whole link payment process, ensuring the safety of funds); Open ecological integration (breaking the phenomenon of customer information island in alliance chain, ensuring the continuous circulation of customer products and the sustainable development of related enterprises); One-stop service stack (calmly facing a wide range of complex tasks with high concurrency, and supporting customized services, which can provide users with worry-free technologies, products and services); The compliance of risk control is complete (supervision by authoritative organizations, universities and industry associations and the introduction of supervision nodes). In practice, Easy Chain Nebula has joined hands with the domestic digital art e-commerce platform, and based on the application of blockchain technology in the field of intellectual property rights, digitized outstanding works in the domestic art design circle, as well as copyright transactions, China stories and China culture based on Billion Chain. 3. Easy Wallet-the first cross-platform digital asset management tool in China. Easy Wallet, the consumer portal of the future meta-universe, combines advanced technologies such as blockchain, DID (digital identity), privacy computing and NID, and can provide users with a unified management tool across the Web3. ecosystem. On the basis of strong product structure, Easy Wallet provides users with cross-platform cross-space cross-scene support for the meta-universe. Easy cross-platform management of digital assets Users can easily and quickly manage their digital assets across platforms, manage digital assets in one stop, and support users to display, enjoy and circulate digital assets. New experience of cross-space digital rights and interests: Easy wallet supports the deep combination of digital rights and physical consumption scenarios, and users can write off and experience virtual space digital rights and interests in real-world application scenarios such as ticketing, entertainment and brand activities, and make a seamless transition. Cross-ecological maintenance of digital asset security-the alliance chain business with payment nodes and supervision nodes is brought together to realize two-way authentication of fund and asset support, ensure safety and compliance, and ensure full-link real-name transaction business. The digital asset confirmation certificate ensures the security of users' capital assets from all aspects. In the web3 era, the coming of the Metauniverse is undoubtedly exciting, which brings our Internet era into a high-dimensional, real and multi-interactive experience. With the progress of science and technology and the improvement of cognition, more businesses will be involved in the marketing of Metauniverse, and the role played by Easy Chain Nebula just helps the brand realize the marketing landing of Metauniverse. Mutual communication and mutual integration, multi-party * * * win, from this action of Easy Chain Nebula, we can see that this platform will also help to create a richer and more perfect experience service for the meta-universe in the future, so that there will be no more difficult meta-universe marketing in the world, so that everyone can look forward to it.