Founder of Huajiantang

Zhang Bei, female, founder of Huajiantang and Shili Fang Fei Lv Wen brand. The 3rd Global Zheshang Gold Award, Top Ten Brand Women in China in 2020. Executive Director of Zheshang Association, Chairman of Cultural and Creative Industry Committee of Zheshang Association, Executive Director of Youth Cultural and Creative Special Fund of Tibet Aid Foundation, Expert Tutor of MBA Graduate of Zhejiang University, Expert Tutor of Master Graduate of Jiangxi University of Finance and Economics, and Chairman of Hangzhou Outbound Tourism Development Co., Ltd.

In 2008, during a trip to Lijiang, Zhang Bei noticed the market prospect and development potential of boutique chain hotels expressed by local culture and aesthetic lifestyle, and decided to establish Huajiantang brand.

In June 2009, Huajiantang began preparations for the first quadrangle in Lijiang, which was officially opened to the public on April 26, 20 10. Huajiantang refers to China's philosophy that houses grow among flowers, and in ancient towns and famous houses, the old ones are repaired as before, praising the happy life of families. In the next eight years, Zhang Bei led Huajiantang brand to start from Lijiang and expand to Sichuan, Jiangsu, Zhejiang and other places, becoming the first B&B brand in China.

Zhang Bei's management philosophy

1, on the aesthetics of new life

2065438+On September 9, 2008, at the forum on new life aesthetics and new tourism culture jointly organized by the New Tourism Committee of Zhejiang Merchants Association and the Cultural and Creative Industry Committee, Zhang Bei expressed his views on "new life and new aesthetics". She advocates: "In the past, products should solve the pain points of users, and now products should build scenarios to help users express. New life aesthetics, new space construction of content expression and personalized emotion, new algorithm drive to help users make decisions and provide a more intimate and worry-free service experience. "

2. On rural revitalization

On June 29th, 200212002, at the "20021Future Rural Forum", Zhang Bei took the business model of Shili Fang Fei as an example and shared his thoughts on rural revitalization solutions. She believes that in the eyes of different rural planners, village resources present different levels, such as humanities, history and natural environment, which will profoundly affect the development of rural tourism. To this end, Zhang Bei officially initiated the establishment of the "Future Rural Industry Development Alliance" and invited all sectors of society to discuss the future rural construction and development and create an overall solution for rural revitalization.

3. About the new rural civilization

In July, 20021,Zhang Bei was invited to give a keynote speech entitled "One-way exploration of a resort" in "202 1 Li Shanyou University Classroom" of Chaos College. Regarding the civilization of the new village, she pointed out: "The beauty of the village stems from the relationship between people and their place of residence. People produce and create based on a specific environment, forming a unique local style and lifestyle. Therefore, almost every village is planted, not built. "

Reference to the above content: Baidu Encyclopedia-Zhangbei