How to do a hotel market segmentation?

1, differentiated consumer demand is a criterion for your market segmentation. \x0d\ Why? Because the purpose of your market segmentation is to choose the target market and target consumer groups you operate. Then your target market and target consumers are composed of people from different regions, different occupations, different ages, different incomes and different lifestyles, and their psychological preferences and needs for goods are different. So consumer demand is a criterion for your market segmentation. \x0d\2。 Differentiated product segmentation is a standard for your market segmentation. \x0d\ Why? Because there are competitors in any industry. The ultimate goal of market segmentation is to realize enterprise profits. The purpose of differentiated product segmentation is to compete effectively. Then we must first find out the shortcomings of competitors' products and improve the packaging or technology of old products. The highest level of packaging or technical improvement is not to have more money, but to meet a new demand of consumers. In other words, if you have a better understanding of the characteristics of a region, you can narrow the market segmentation to the target market of a region and adopt differentiated product management for specific people.