Channels for collecting customer information

If there is no business manager or boss to provide customer resources at first, you can find customers by the following methods. The following are the channels for you to collect customer information. Welcome to read!

Six methods of collecting customer information

I went to visit my own clients. If there is no business manager or boss to provide customer resources at first, you can find customers by the following methods.

1. Yellow Pages, there are many yellow pages in general companies, such as Shenzhen Yellow Pages. We can find our original target customers according to the above classification. Now there are many professional industry yellow pages in Shenzhen, such as home appliances yellow pages and toys yellow pages. Salespeople had better find such yellow pages to collect first-hand information. These yellow pages are generally available in large libraries. You can take a notebook and copy it there.

2. Browse job advertisements, just like in Shenzhen, Shenzhen Special Zone Daily has a large number of job advertisements, and Southern Metropolis Daily has job advertisements every Monday. We can get the customers we want by reading the job advertisements. We can also go to the nearby job market. The general recruitment market will post the name and type of work of the daily recruitment unit at the door. We can also analyze what he does by the type of job he recruits, so that we can find the customers we want. Also, we can visit some big industrial areas. Now almost all factories are looking for jobs, and we can also find them through the job advertisements at their doorsteps. We can also look at online recruitment websites, such as Zhuo Bo Recruitment Network.

The advantages of finding customers from job advertisements are: first, you can find many new customers, because there are many new factories that he just opened or moved here. If we find him first, we will get there first. In addition, manufacturers who can generally recruit a large number of workers are doing well, and they are relatively confident in paying back money after successful business in the future.

3. Network search. We can search through keywords, such as entering the product name of the customer we are looking for in Baidu, and we can find many customers. We can also find customers through professional websites, such as Alibaba, HC and so on. So we can find a list of many customers. And you can also find the boss's mobile phone number and boss's name.

We should often go to the streets to find customers. We go shopping. I usually go to the appliance store. They are all packaged, or have the name of the brand and company. We can record them and go back to the internet to find them. We can judge a customer's operation by the product sales in the shopping mall. This also reflects one of his economic strengths.

But personally, I think the best way to find customers is to develop customers through mutual introduction of social networks. When doing business in the future, we should pay attention to the era of resource sharing. For example, you make wires, I make plugs, and he makes resistors. We are also audio customers. If we can share resources and introduce good customers to each other, it will be very easy and worry-free for a customer to enter. And because our customers look at each other, if anything happens, we can take precautions and there will be no risks.

6. Another best method is that customers introduce customers, with the highest success rate. After having several original customers, a good salesman will seriously serve these customers and make friends with them. When you get familiar with it, ask them to introduce you to peers or friends. Just don't let them give you the list at this time. You can find this list anywhere. The most important thing is to ask him to call you. If he calls you for recommendation, it's better than you calling 100. In the future, you will mainly serve the customers he introduced, and then let this new customer introduce by analogy, so that you can easily find your customer network.

Customer information collection channels

1, conventional information channel, solution? Some use? question

Sales staff of industrial products often envy sales staff of consumer products, and they can get a lot of useful industry information by running all over the street. The customer information of industrial products, the bought data is not true, but the real information can only rely on personal efforts, first establish a formal information channel that can be activated in a short time.

Direct information channels mainly include: sales peers and old customers. Sales peers are of course related types of value chain with complementary products. If they are in the upstream of the value chain, the value of information will be even greater. Distant relatives are not as good as close neighbors, and close neighbors are not as good as peers. When they succeed or fail, it is easy to provide you with customer demand information. Sales staff of industrial products should deliberately run their own peer circle.

Professional middleman channels mainly include: EIA reports from bidding companies, design institutes, scientific research institutes and environmental protection bureaus. Professional middlemen, who often deal with both the supply and demand sides, have many sources of information, high gold content and certain customer influence. Industrial salesmen should open these information windows.

Third-party information channels mainly include: customer enterprise websites, government websites, professional project websites, industry website news, industry newspapers and magazines. These public information can be used as a preliminary reference, but we must learn to identify timeliness and authenticity, learn to trace the source of information, and find the publisher. Ye Dunming believes that the deep processing of public information is time-consuming and laborious, but if the direct information channels and professional middleman channels are not smooth enough, we have to work hard.

2, innovative information channels, solve? Does it work? question

Working in an industry for three years can accumulate some industry know-how and contacts.

The construction of conventional information channels has also been on the right track. At this time, salespeople need to use some innovative information channels to run ahead of competitors, so as to win business opportunities. Ye Dunming summarized three innovative information channels: interpersonal circle, professional circle and government circle, and the relationship among them was from narrow to wide.

Interpersonal circle, mainly including: chamber of commerce, family circle of friends, informants, competitors in the same industry. Low-voltage electrical appliances enterprises gather in Liushi Town, Wenzhou. Some small-scale and cost-effective enterprises, their sales staff like to find fellow villagers to do distribution all over the country. In addition, chambers of commerce in Quanzhou, Wenzhou and Ningbo are widely distributed and influential in first-and second-tier cities across the country. Family and friends circle rely on the relationship between friendship and classmates, and the information is more real. On the other hand, informers are the internal information channels they cultivate in the client enterprises. As for the competitors in the same trade, give up if you can't play, or you will be angered.

Professional circles mainly include exhibitions, industry associations, influential third parties (such as engineering supervision companies), quality inspection departments, and talent recruitment networks. If this circle is used well, it will get a deeper source of information. But you need patience. You will get nothing if you are eager for success. Often walking in the professional circle is also a kind of professional training for sales staff: sensitive to industry trends, paying attention to new technologies and being more realistic to competitors.

Government circles mainly include: Development and Reform Commission, China Merchants, Economic and Information Committee, Development Zone Management Committee, etc. Every move of the enterprise cannot escape the eyes of these departments. And many preferential policies and government subsidies also come from here. Of course, the management of government circles needs an opportunity and cannot be forced.

3. Experience: the most effective information channel

Without information, I am worried that information is difficult to digest. Several old salesmen sat down again, and after in-depth exchange of views, they agreed that five sources of information were the most reliable: old customers, sales colleagues, design institutes, governments and acquaintances. Among them, the introduction of old customers, design institutes and acquaintances has the best authenticity and depth of information.

With high-quality and sufficient customer information, business development can be like a duck to water. In addition, personal business information will be shared by sales organizations and will provide an embedded interface for team sales. Information collection channels are very important for industrial product salesmen, from laymen to professionals.