How do flower shops make money?

Flower arrangement is a technology and an art, and as a life etiquette flower needed to open a shop, we must first master the wrapping method, style and flower arrangement technology of wrapping flowers and various bouquets; Knowing flower language, what flowers to send to whom, what flowers to use on what occasions, opening flower baskets and making wedding floats, many people think that they can learn it by watching the flower arrangement tutorial, which is wrong. Flower arrangement is a technology and an art, which requires systematic and comprehensive study and operation. It is best to go to a professional flower arrangement training school for systematic study. Excellent flower arrangement technology is the foundation of your flower shop. Secondly, the flowers you sell must be fresh, and business should be as sincere as being a man!

Choose a good store location

The retail profit of the flower industry is 50%-70%, which is enough to meet one month's rent, water and electricity, employees' wages and taxes. From this perspective, stores should be located next to hospitals, hotels, photo studios or entertainment centers to avoid affecting the overall performance in the off-season from June to September.

Considering the improvement of wholesale and retail performance, because the wholesale profit is about 10%-30%, the store can be located in the wholesale street of the flower market or the area where the flower shops are concentrated. During the peak season from September to May, all flower shops and buyers are your customers. Because of the herd mentality of customers, you will get a lot of business that others can't get. At the same time, you can also try to make other small shops become your wholesale customers.

Shop decoration

The decoration of the flower shop is mainly reflected in the word "flowers". To achieve this goal, there is only one way, that is, put more reflective glass to make the storefront space appear larger, and one flower becomes two flowers and a bunch of flowers.

Also turned into two flowers. Of course, in order to reflect the gorgeous flowers, the color of the lights is also very important. It is suggested that pink lamps can be selected for decoration, but the light should not be too strong to accelerate the fading of flowers. If you still do wholesale business, you can take an examination.

Focus on decorating the front yard of the store and use the backyard as a warehouse to reduce the decoration cost.

Replenishment channel

Purchase channel is another key to do a good job in flower wholesale and retail shop, because the quality and price of flowers are your magic weapon to win the market. Finding the source of self-produced and self-sold goods can maximize your profit space and be guaranteed. Yunnan province supports

There is the largest production base and flower market in China. Before opening a shop, you might as well go to Yunnan. After finding a suitable supplier, you can guarantee your own interests in the form of a general agent or a direct store. It is best to win the outstanding aviation,

Railway consignment enterprises strive to reduce transportation costs.

Business strategy

The business of a flower shop depends on the quality and price of flowers and the quality of service. If the quality and price of flowers are controlled by buyers, the main consideration as a store is the quality of service. In order to increase competitiveness, we can consider increasing service items. In addition to store sales, you can also establish a stable customer file and accept free door-to-door delivery from registered customers. Designing various services for customers, such as arranging flowers for wedding banquets, conferences and birthday banquets, can help you build a gradually expanding credit system customer base.

Avoid waiting for him and realize diversification. On the basis of mastering the preliminary flower arrangement technology, further study the art of flower arrangement, set up small flower arrangement art classes among regular customers, adopt membership system or one-time charge, and increase profitable projects. In addition, flower arrangement in star-rated hotels is a good business no matter which city. Change flowers every 3-5 days, ranging from a few hundred to several thousand yuan, which brings a lot of business invisibly. Recording studio bars and dance halls will also broaden their business markets, cooperate with radio stations, and make cumulative returns on sales. These are your magic weapons to occupy the market.