Model essay of company development history _ model of enterprise development process

Every company that can develop has a development process. How to record this development process? The following is a model essay on the development history of the company that I compiled for you. Welcome to read it. What are the development directions and goals of more companies and enterprises?

what is the company's development direction?

what are the company's business objectives?

corporate vision fanben?

company development planning model?

model essay on the company's development history 1

In 19xx, Chen Zhongxin, the founder of Zhongzhixin Furniture, led a group of trendsetters to Shunde, Guangdong with superhuman courage. Furniture manufacturing kingdom? Open up territory on the hot land and enter the furniture industry.

Mr. Chen Zhongxin, who was born in Huizhou merchants, has a bright eye. With the sensitivity of professional entrepreneurs and his understanding of the cultural connotation of furniture, he accurately predicted the future development trend of the furniture industry. If he wants to survive in the furniture industry as soon as possible, he must make products that others dare not do and others can't think of. After careful consideration, he fixed his eyes on successful people, because these people have high comprehensive quality, advocate elegant cultural concepts, and have the capital and strength to buy expensive furniture products, so there will be a big market for producing high value-added furniture products that match them.

So, since 2xx, Zhongzhixin Furniture Company has carried out product transformation and positioned its products in? Branding, upscale and Europeanization? Based on high-end and high value-added furniture products, this accurate positioning of the company's products is the first strategic victory of Zhongzhixin Furniture Company and the cornerstone of the rapid rise of CITIC Furniture Company. Fighting in the sky, Zhongzhixin furniture is taking off

With the rapid development of China's economy and the accurate positioning of enterprises, Zhongzhixin is developing rapidly like an eagle. In the year of 2xx, Zhongzhixin achieved fruitful results, and achieved a comprehensive bumper harvest in production and sales. March American furniture ivory white? Charlotte? Series products made a grand debut in major cities in China? Charlotte? Specialty stores have mushroomed, and sales orders are catching up with the company's fist products? St. Locke . Competing for dealers everywhere? Charlotte? In the upsurge of distribution rights, the company's new products are European? Metersbonwe family? Brilliant appearance in Shenzhen exhibition in August, just half a year, the company continuously designed and manufactured two series of new products, plus the company? Metersbonwe home? And? St. Locke Two series, the rapid development of nearly 2 specialty stores, which is the myth of the industry? Zhong zhi Xin speed? ! This is the influence of Zhongzhixin furniture brand! This is the display of the personality charm of Mr. Chen Zhongxin, the chairman of Zhongzhixin Furniture Company! This achievement of Zhongzhixin is the first of its kind among European and American furniture manufacturers, which has developed the most specialty stores and designed and produced the most product series! It is passed down as a much-told story in the same industry.

Improve the product supply chain and logistics with confidence

In order to relieve the worries of distributors about timely delivery, Let dealers have zero inventory? ! Zhongzhixin does not hesitate to occupy the company's huge funds to increase product inventory, and the company's large-scale modern logistics center has also increased from 3, square meters to 6, square meters, thus relieving the dealers' worries about timely delivery. As long as the orders are sent to the company, the business department will immediately arrange the logistics center to deliver goods in time, so that the dealers do not need to occupy funds to increase inventory, and consumers can see their purchased furniture installed at home at the first time. This kind? Medium to letter speed? It is also second to none in the same industry. With the confidence in their own products and the full trust in local distributors,

the company's large-scale logistics center not only did not form a backlog of products, but also many specialty stores had a booming business during the Golden Week in October, giving full play to their strong supply capacity.

Brand innovation leads the furniture trend in Europe and America

With the evolution of international furniture fashion trend and the change of domestic furniture market demand, Zhongzhixin Furniture Company actively initiated brand innovation, and sublimated and extended the home concept in terms of business scale and product development. St. Locke Shabili/white light? 、? Charlotte? 、? Metersbonwe home? 、? Metersbonwe family? 、? Law? Louina? Five brands and six series of products were upgraded and integrated.

after the brand upgrade, in order to better grasp the furniture trends in Europe and America, Mr. Chen Zhongxin, the chairman of the board, led a team of designers to visit many countries in Europe and America to appreciate the advanced design styles of European and American products and uncover the true meaning of European and American furniture! In addition, in China, Mr. Chen Zhongxin personally went deep into the first-line market, personally led the personnel of marketing department and business department to investigate in local specialty stores, felt the atmosphere of specialty stores, understood the consumer demand psychology, fully grasped the reasonable positioning of Zhongzhixin furniture brand, took effective measures in time, strengthened various service functions, carried out personalized product customization services, set up specific product processing workshops, and carried out all-round home supporting, design and customization services for customers. All this well-meaning, just for use? European and American style models and successful people choose? Our concept makes consumers feel the joy of a successful life, a true embodiment? Choose Zhongzhixin Furniture and enjoy a successful life? Brand essence.

strategic development and comprehensive integration of the dealer team

Zhongzhixin has an unchanging purpose to make dealers make money? . Over the years, Zhongzhixin has supported large and powerful distributors and trained potential distributors. ? If a worker wants to do a good job, he must sharpen his tools first? It is necessary to integrate the dealer team in time. Strengthening the promotion of Zhongzhixin furniture brand is the sublimation of Zhongzhixin furniture company's first strategic policy. Honesty is the principle that Zhongzhixin furniture market sales staff uphold. It is the responsibility of marketing staff to help dealers analyze the market and improve the comprehensive quality of shop assistants. Zhongzhixin Furniture Company warms its dealers with true feelings, makes great efforts in store design, area, atmosphere and other aspects, and standardizes the integration scheme of operating specialty stores, so that dealers can grow from small to large, from large to strong, from single dealers to channel dealers, so that manufacturers can develop together and make profits together!

Carry forward the past and forge ahead into the future, leading the all-round development of high-end furniture in China

Since its establishment, Zhongzhixin has always adhered to the classical high-end product positioning. In today's rapidly changing market environment, under the leadership of Chairman Chen Zhongxin, Zhongzhixin has undergone a gorgeous transformation. On the basis of the original European style, it has added a new Chinese style to create two brands, Huali Huayun and Tanyi Huatang, leading the future development trend of China furniture industry. The new Chinese style is to rethink the Chinese style, interpret the traditional style of China in a new way under the current background of the times, integrate modern elements with traditional elements, and create a new furniture style according to modern people's use needs and aesthetic needs. In addition to being more beautiful and fashionable in form, it has been improved in function, and the details have been re-formulated in combination with ergonomics, which conforms to modern people's living habits.

The change of all the way witnessed the glory of all the way. Zhongzhixin has developed for more than ten years, and it is a large group company integrating furniture design, development, furniture culture communication, manufacturing, marketing and logistics. It has a cohesive team of more than 3, employees in engineering technology, design, marketing and production. A large-scale production base with a total area of 25, square meters, a large-scale logistics center with a total area of 6, square meters, and the introduction of world-advanced automatic production equipment and product quality inspection equipment from Italy and Germany, the company has now become a large-scale enterprise specializing in large-scale and serialized production of high-end furniture in Europe and America. Now it has the European and American French series St. Locke? Shabili, St. Locke? At present, there are as many as 8 domestic brand chain stores, which are exported to Europe, America, the Middle East, Southeast Asia and other countries, and have become the brand leader of Chinese classical furniture, with its popularity and reputation rising continuously. Won? Top ten enterprises with comprehensive strength in Guangdong furniture industry? 、? Guangdong Home Furnishing Industry Leader Brand? 、? China Home Furnishing Industry Environmental Contribution Award? Waiting for many praises, and being selected for eight consecutive years? Top Ten Furniture Brands in China Home Furnishing Industry? . At present, more than 1 product designs of Zhongzhixin have been protected by national patents.

Since 2xx, Zhongzhixin has also insisted on placing advertisements in CCTV's Evening News and CCTV's Economic Information Network, not only CCTV, but also increasing advertisements for Shanghai-Nanjing, Beijing-Tibet and other high-speed road signs. As a result of years of continuous investment in brand promotion in CCTV, it has achieved very good results so far. Reward your hometown and help the world

In addition to outstanding performance in the furniture industry, Zhongzhixin is also an enterprise with a strong sense of social responsibility. The company is based on? Give back to your hometown and help the world? For the purpose of the enterprise, we have been practicing in the field of social welfare for many years.

for a long time, Mr. Chen Zhongxin, the chairman, insisted on donating money to the revolutionary base areas of the New Fourth Army. In the 2xx Wenchuan earthquake, he led employees to raise funds and donate more than 5, yuan to the disaster area. In the same year, Mr. Chen Zhongxin donated 5, yuan to build roads for his neighbors and benefit one party. In 2xx, more than 3 million yuan was donated to rebuild the school in my hometown and improve the teaching environment of Shangyao Primary School. Led the founding in 2xx? Shangyao Chen clan family foundation? All the funds obtained are used to support students in their hometown to complete their studies and to support people of insight to start businesses. At the same time, a series of public welfare movements, such as the national aid project, have been carried out continuously, and the road of public welfare of Zhongzhixin furniture has become wider and wider, which has been widely praised by all walks of life.

In the wave of commercialized furniture, Zhongzhixin is like a cup of light tea, which is worth savoring. It insists on telling its understanding of life in its own language, breaks through the shackles of existing products, and fully considers many aspects such as technology, aesthetics, practicality and humanistic care. No chasing after the wind, no echoing, just being yourself. And use a unique way of thinking to lead the domestic high-end furniture market and create a piece? Zhong zhi Xin Tian di? . At the end of the last century, although after the baptism of reform and opening up, all kinds of private enterprises mushroomed everywhere in the land of northeast Jiangxi, but they all appeared in the form of family workshops or a storefront, which made people feel that they could not become a climate after all. At the same time, a young man full of enthusiasm, with keen insight into the market and the ability to capture fleeting business opportunities, resolutely plunged into the stormy sea of business, determined to create a shining example of local private enterprises, in return for nurturing their own land and people? He is Mr Hu Yong, the current chairman of Jiujiang Shengshi Chuanwang Catering and Entertainment Co., Ltd..

The biggest difference from other private entrepreneurs is that Mr. Hu Yong didn't put his personal economic interests and capital accumulation in the first place at the beginning of his business, but put the construction of well-known local enterprises and the return of society in the top priority with foresight, and always instilled this in the ideas of every employee of the company. Therefore, Jiujiang Shengshi Chuanwang Catering and Entertainment Co., Ltd. has consistently adhered to? Nothing, just authentic and affordable? Our service tenet is to give benefits and benefits to customers and give sincerity and smile to the society. Customers are critical and fair, and through the concerted efforts of countless prosperous times in Sichuan and Wang Ren, they have finally been recognized by the society. After nearly nine years of unremitting efforts, under the leadership of Mr. Hu Yong, the chairman of the board of directors, Jiujiang Shengshi Chuanwang Catering and Entertainment Co., Ltd. has grown from a hot pot restaurant to a chain-like group enterprise integrating hot pot, fast food and Chinese food, creating a well-known brand of local enterprises in Jiujiang, which has made the company? King of shengshichuan? Become the leading enterprise and flagship aircraft carrier of the catering industry on the land of northeast Jiangxi. The company has a registered capital of 5 million yuan, fixed assets of 12 million yuan and more than 1, employees.

　? Create a famous restaurant brand and cast a century-old shop? It is the ideal and goal of all prosperous Sichuan and Wang Ren. For this reason, hotels under the King of Prosperity Sichuan gather the essence of all major cuisines in the country, eclectic, accommodate all rivers, explore traditional local flavors, constantly transplant and transform, bring forth the new, develop and develop a series of fine dishes suitable for local tastes, and form the unique catering style and catering culture of King of Prosperity Sichuan. The company always matches the department setting with the enterprise development, attaches importance to brand building, makes overall planning and promotes each other; In view of the convenience of modern work and life, the scientific collocation of nutrition; Attach importance to sustainable development; With strict scientific attitude, modern enterprise management mode and flexible and accurate market positioning, the company's leadership always pays attention to three qualities (namely, product quality, service quality and environmental quality) and invites everyone to come? King of shengshichuan? Our customers enjoy excellent dishes and considerate service.

There are five hotels under the company, which have the same service concept and different food styles. According to the surrounding environment of the hotel and the needs of different types of customers, they show their abilities and lead the way.

Laochuanwang, which opened on November 2th, 1998, mainly engaged in hot pot and local specialty cooking. For many years, it has been favored by local citizens and foreign tourists. Some tourists from Sichuan praised our Sichuan-originated characteristics, which have far exceeded the local taste. Even some Sichuan merchants went to our Laochuan King to learn from the scriptures, hoping to bring our taste characteristics back to Sichuan.

The Xinchuanwang Hotel, which opened on August 7th, 22, mainly deals in Sichuan cuisine, supplemented by local dishes, and specially employs famous Sichuan chefs to take charge, so that customers can truly enjoy authentic Sichuan cuisine, which is deeply loved by local customers. It is the hotel with the highest turnover rate in Jiujiang at present.

Sunshine Home Food City, which opened on July 8th, 23, mainly deals in local snacks and Chinese fast food, with more than 3 varieties and styles. Some merchants from Beijing, Shandong, Guizhou and Hubei constantly express their intention to join and cooperate with us through various channels. Because the company's current development direction is still based on local, there is no intention to develop in other places for the time being.

Sunshine Home Hotel, which opened on February 5th, 25, is located on the lakeside of Gan Tang in the urban area, with a beautiful environment. The hotel has eight floors and a total business area of more than 5, square meters. The hotel is mainly decorated in modern style and can accommodate thousands of people to eat at the same time.

On December 3th, 26, the Sunshine Coast Hotel was put into operation with an investment of more than 1 million yuan. The hotel was luxuriously decorated, rich and elegant, with complete service facilities and a business area of more than 4, square meters. It is used to serve Sichuan cuisine, Hunan cuisine, seafood and evening tea, and the consumer groups cover almost all social strata. The operation of the hotel not only enriches and expands the scale of the enterprise, but also expands its business scope. Create a catering brand and build a century-old shop? Ambition and ambition!

Over the past nine years, Jiujiang Shengshi Chuanwang Catering and Entertainment Co., Ltd. has been developing healthily and steadily.