Ruili memorabilia

Ruili clothing beauty was born! In China, Ruili created a unique periodical mode: fashion and practicality.

65438+May 0996 Ruili initially established its own publishing style: oriental style, female perspective and practical orientation. Ruili's circulation has risen rapidly and readers have received rave reviews.

65438+September 0998

The third anniversary of Ruili! Readers from all over the country have congratulated, with more than 60,000 congratulatory letters. Ruili's loyal readers have been formed.

1998

Ruili has conducted unified training, assessment and screening for dealers all over the country, and established a strong national distribution network in Ruili. Its strong marketing model of collecting money first and then publishing was considered as Ruili phenomenon by the book distribution circles at that time.

1998 10 month

Ruili book is out! A beautifully illustrated and bound pocket book. Set the advantages of Ruili periodicals over books and win a large number of readers quickly! Reprinted 6 times in just one year. This is the first extension of Ruili brand. Ruili brand was formed and Ruili periodical group succeeded.

1March, 999

"Ruili Cute Pioneer" shines on the market! The distinctive slogan "Yours, mine, his, all of us" ── For the Lovely Pioneers, the first large-scale luxury publication in China with readers' participation, became the earliest interactive slogan for readers in China periodical industry.

March 2000

Ruili Yiren fashion is launched strongly, which is practical, fashionable and elegant, especially caring for urban white-collar women. As the editor said at the time of its founding, Ruili hopes to spend this new millennium full of hope and change hand in hand with all mature female readers, stick to beauty and walk with you.

In April of 200 1 year, a new version of Ruili Home Furnishing came out! Practical, fashionable and comfortable, facing urban families, providing practical suggestions for modern home life in all directions. Ruili lights up the lights at home, encouraging homesick and homesick readers to get inspiration here, meet their needs, relax themselves and enjoy life.

20011month

Ruili, together with China Periodical Association, successfully held the first national selection contest for cover girls, which kicked off the training of professional graphic models in China, and thus created the logo activities of Ruili brand.

June 5438, 2002+10 month

Ruili website officially opened! Ruili once again took the lead in resource integration and media interaction, and successfully extended its brand to new online media.

February 2003

Ruili successfully cooperated with Dentsu Co., Ltd. to hold a Sino-Japanese brand periodical seminar, which was highly valued and strongly supported by the Propaganda Department of the CPC, the General Administration of Press and Publication, the China Periodical Association and other relevant leading departments. Ruili shows a strong industry influence.

April 2004

On the occasion of the fourth anniversary of the publication of Ruili Yiren Fashion, the three-dimensional edition of the magazine-Beauty Research Room was launched in Beijing, which successfully opened up a close interaction mode between print media and three-dimensional activities. In June of the same year, the first lesson of Beautiful Lab-Blooming Shanghai was held in Shanghai. So far, the event has held 12 events in Beijing, Shanghai and Hangzhou, and has become a brand event of Ruili Yiren fashion.

165438+20041October

Ruili model agency was established, which is the first model agency named after a magazine in China, marking Ruili's formal entry into the field of model agency.

5 June 2004 to 5 February 2004

Ruili Women's Network launched the electronic magazine "Ruili JM (Sister)" and officially changed its name to "Ruili Pretty Woman" in April of the following year, which realized the effective integration and reuse of paper books and periodicals by electronic magazines and provided a brand-new audio-visual reading enjoyment different from paper magazines.

On June 5438+ 10, 2005, Ruili Cute Pioneer was officially renamed Ruili Fashion Pioneer after readjusting its target readers, providing cutting-edge trends and personalized fashion for urban women.

April 2005

Ruili Home Design cooperated with CASAVIVA, Italy's largest circulation home magazine under Mondadori, a famous Italian publishing group, thus marking the formal deep cooperation between Ruili and European publishing group.

April 2006

Ruili series periodicals won the Top Brand Media 100 10 in China in 2006, and were rated as readers' favorite magazines in the fourth national sampling survey on readers' reading and purchasing tendency.

"Ruili Yiren Fashion" began to be co-produced between China and Japan, and the Chinese editorial department plans to integrate Japanese superior resources to shoot Ruili's characteristic content and create a new mode of using Ruili's copyright resources.

June 5438, 2007+10 month

Ruili was successfully registered as a well-known trademark in China.

May 2008

To celebrate its eighth anniversary, Ruili Yiren Fashion and Beijing Jiumen Jazz Festival Organizing Committee held an artistic Ruili Yiren Fashion Smart Night and Jazz Festival After Party at Tianyuan Palace of Hilton Hotel in Beijing. The 4 th Ruili Yiren Fashion Looking for Example OL activity also kicked off that night.

65438+February 2008

The 6th Kanebo Ruili Cover Girl Competition was successfully held in Beijing, Shanghai, Guangzhou and Dalian from May to February. For the first time, this competition used the mechanism of network rejuvenation to excavate and select a group of potential newcomers. On the evening of February 7th, 65438, 798 held a grand closing party attended by 50 models of 2000 people, which attracted nearly 100 media reports.

On March 30th, 2009, Men's Fashion, a high-end practical men's fashion magazine under Ruili Media Group, was grandly listed nationwide. This magazine cooperates with LEON, the most popular fashion men's magazine under the banner of Japanese Housewives and Life Society, and is committed to becoming an image consultant for China men for mature urban business men aged 30-40.

On March 3rd, 2009, KLOC-0, Ruili Media Group held the grand launch ceremony of its new magazine "Men's Fashion" at Park Hyatt Beijing Yintai Center. Relevant leaders of the Propaganda Department of the CPC Central Committee, the General Administration of Press and Publication of China, the Beijing Municipal Bureau of Press and Publication, representatives of many famous brands, celebrities such as Yu and Haiyan, and more than 200 guests from more than 50 media attended the ceremony to congratulate.

20 1 5165438+1October 12 according to industry confirmation, Ruili Fashion Pioneer, a brand of Ruili magazine, will stop publishing and printing from next year1month. According to the news received from the backstage of the official WeChat account of Fashion Headline, after the publication is suspended, Ruili Fashion Pioneer will only keep the electronic version and develop e-commerce business. As of press time, the official Weibo update of Ruili fashion pioneer Sina stayed at 1 1.3.

Development Strategy of Ruili Media Group —— Resource Integration, Media Interaction, Brand Extension and All-round Three-dimensional Development

Ruili Media Group takes periodical development as the leading factor and vigorously promotes Ruili brand extension management.

Ruili Media Group has its own professional advertising company-Beijing Boda New World Advertising Co., Ltd., which is fully responsible for advertising agency, marketing and brand promotion of all media under Ruili Media Group.

Ruili Media Group has carried out the networking extension of Ruili brand: it has established Ruili Women's Network, the largest vertical portal for women in the Asia-Pacific region, Ruili E-magazine, an independent positioning and online publishing magazine, and Ruili Wireless, a leading series of wireless value-added services for women in China.

Development Vision of Ruili Media Group

Ruili Media Group will continue to consolidate and vigorously develop print media, continue to expand the scale and variety of periodicals, and establish the continuous influence of Ruili brand in China.

Ruili Media Group will continue to expand its electronic media business and strive to become the leader of new media development of China Media Group.

Ruili Media Group will fully integrate the advantages of print media and electronic media, innovate and develop, and establish a diversified new media group with three-dimensional interaction.

Introduction of Ruili Magazine Organizer-China Light Industry Press

China Light Industry Press, 1954, 10, 10 was established in Beijing on February 2. The book covers more than 40 industries such as papermaking, food, sugar making, salt making, fermentation, cigarettes, household appliances, plastic products, ceramics, glass, enamel, leather, cosmetics, clocks and watches, bicycles, sewing machines, photosensitive materials, light bulbs, clothing, furniture, hardware, weighing instruments, cultural and sports supplies, arts and crafts, and light industrial machinery manufacturing. Including reference books. By 1989, more than 2,500 kinds of light industry books have been published, with an average of about 250 kinds published every year, and more than 10,000 copies have been issued 10. 20 1 1 year, China light industry publishing house formed a periodical group consisting of advantageous periodicals such as Ruili, urban housewives and Pet World. "Ruili" series of periodicals is dominated by periodical publishing. At the same time, it carries out publishing operations of Internet, books, wireless mobile media and other businesses, as well as advertising, model brokerage and e-commerce. It adheres to the brand characteristics of "practical fashion" and takes "media integration and brand extension" as its development strategy, and successfully practices the interactive integration of print media and electronic media. Ruili was recognized as a well-known trademark in China.

Ruili magazine takes "beautiful design and life design" as its brand tenet, which is loved by the majority of female readers and has great brand influence in society and periodical publishing market. Urban housewives is a fashionable reading aimed at the exquisite lifestyle of urban mature women. The magazine aims to share the wisdom of life, show the art of life, provide considerate and comprehensive practical solutions, and let mature women establish a balance in family, career, emotion and self, and have a confident and happy life; The pet world insists on providing authoritative pet information for pet lovers in various forms such as topics, emotions, consumption and interaction.

As one of the first 50 publishing houses with online publishing rights in China, China Light Industry Publishing House has established many new online media such as Ruili Women's Network, Modern People's Health Food Network and urban housewives Network. Ruili Women's Network was awarded the "Best Marketing Creative Award" at the China Internet Conference in 2006. So far, Ruili's electronic product line has included wireless products, electronic magazines, Ruili Women's Network and other service platforms.