Personal meeting process planning?

The importance of the theme to the conference is self-evident, and a good theme means strong appeal and communication power. There are many factors to consider when formulating the theme:

Orientation of the conference itself: product debut/new product launch conference/media communication meeting/strategic cooperation meeting/industry meeting.

Product positioning: crowd-oriented/feature-oriented

Combined with the current hot spots of public concern: artificial intelligence/big data

The orientation of the conference itself determines the planning direction and publicity direction of the whole event. Before determining the theme of the conference, we must determine the orientation of the conference, especially to communicate with the boss.

After the positioning is determined, the theme of the conference is finally determined by combining the characteristics of the product itself and the hot spots of social concern.

When setting the theme of the conference, it is best to write a few articles around some core keywords and then make a choice. Of course, the boss must participate in this link.

Second, the meeting process planning

1. Check-in area

There are various forms of sign-in, and the common ones are as follows:

Check-in desk paper sign-in: The form is simple and easy to operate, but as an Internet company, this method may be a bit rough.

Check-in desk two-dimensional code scanning check-in: this generally requires the support of conference platform, such as activities, activists, multi-meetings, etc.

Sign in on the big screen interactive sign-in: sign in on the interactive screen, and there will be image acquisition at the same time. At the beginning of the activity, the sign-in map will be put on the big screen, which is cool, but at the same time the cost is high.

2. Interactive area

Product experience area

Mascots and other surrounding exhibition areas.

Photo interactive area

Lottery area

3. Tea break area

It is suggested to customize the product according to the theme of the conference, and at the same time have product brand information output, such as logo card.

Cake and pastry

fruit

soft

4. Main processes of the General Assembly

Warm-up short film: it can be corporate propaganda film, user interview, etc.

Host opening

The main speech delivered at the meeting

Product release

Release ceremony

A tea break

Roundtable forum

Answer reporters' questions/interviews

Group photo of guests

The above links can be combined at will according to the actual situation, and it is not necessary to cover everything.

About the length of the press conference

The overall length of the conference is suggested to be controlled at about two hours (including tea breaks), and the theme release time is about one hour. Time is too long, which is not conducive to the transmission of core information.

Third, the publicity and planning of the meeting.

The purpose of the press conference itself is to convey information. However, how to make this play more full and interesting is bound to use different communication strategies.

1. Preheating stage

Timely information leakage: For example, Apple and Hammer often have some "leaked" news about new machines before the press conference, which aroused everyone's curiosity.

Invitation preheating: Customize paper invitation/electronic invitation (H5, etc. ). If there are enough designers and technical support, it is recommended to design according to the theme of the conference; If not, you can also try to make it with Yi Qixiu, MAKA and Page Elementary. There are plenty of templates on it. When you send an invitation to everyone, you can encourage them to actively share the invitation.

Poster preheating: For example, countdown posters can reveal some information about big coffee and the media who arrived at the scene in advance, and at the same time, they can paste the QR code related to the activity information, so that the information of the conference will be passed out during the poster dissemination process, and it may also attract a group of partners.

Do some warm-up activities: for example, you can launch activities on WeChat and Weibo to give fans some gifts.

Warm-up of own platforms: WeChat, Weibo and other platforms release event information, and it is recommended to do so three days before the conference.

2. Communication stage

Live broadcast: Nowadays, live broadcast has become a trend. For those who want to come to the scene but cannot arrive for various reasons, watching live broadcast is undoubtedly a good way to participate. There are many platforms and methods for live broadcast, which can be selected according to product attributes, such as Panda TV and Betta.

Media communication: press releases should be prepared before the press conference. After the press conference, fill in the press release with appropriate photos and send the press release to various media as soon as possible. It's best to arrange some interviews, so as to report the conference more deeply and expand its influence.

Proprietary platform communication: After the meeting, some activities are usually summarized, including the following aspects:

Lecture content

Participating guests appeared.

Launching ceremony

A wonderful glimpse of live interaction

A good activity summary is also a consideration and opposition to the influence of the activity.

Third, the staff of the conference invited guests

1. Guest

Communicate in advance at the beginning of the press conference confirmation. For the guests who need to prepare the speech materials, they need high-frequency communication: how to participate in the participation link-the theme of the speech, and if necessary, invite the guests to rehearse before the press conference.

2. Media

Choose media according to the nature of products, such as technology, you can choose 36Kr, Titanium Media, Sohu Technology, Netease Technology, Tencent Technology and so on. It is suggested that the communication cycle of the media should be at least half a month in advance, and full-time personnel should be assigned to follow up and reconfirm the schedule to ensure that the media can attend on time that day.

3. Users

It is recommended that users register before filtering, which is more efficient.

4. Others

If people from related industries and fields are also expected to attend the meeting, they can be released through platforms such as events and activists, and then screened.

IV. Selection of meeting venue and preparation of materials

1. Location selection

The choice of meeting place is self-evident. For an Internet company, traditional hotels may not be the best choice. Art space, art galleries and other special venues can often give people a bright feeling, and such venues are more plastic. If Beijing, 798, Ullens Art Space and 751North Park are the first choice.

2. Material preparation

Accompanying ceremony, environment

booklet

Check-in wall

Sign-in desk card

Interactive photo wall and interactive photo frame

Microphone card

Logo stereo character

Chair positions such as guest seats and media seats.

Poster, Yi Labao

These are basically basic materials that need to be designed, so there will be cooperation with designers and material suppliers, and the time and rhythm need to be controlled. In particular, it should be noted that the demand for designers should be clear enough to leave enough time for designers. After all, the design is not achieved overnight, and it needs to be scrutinized and polished repeatedly. It is best to have the boss participate in the final design of the materials.

Of course, if this whole piece is outsourced to a third party company, it may be relatively worry-free, but the cost will be higher.

The press conference is a laborious task, which requires teamwork. In the division of labor, we should have clear responsibilities, maintain high-frequency communication and synchronize information in time.