Selected 200-word entrepreneurial stories

# Children's Story # Introduction As the early stage of the establishment of an enterprise, the study of entrepreneurial willingness helps us to better understand the driving factors and obstacles of entrepreneurship, because willingness preference can profoundly explain why some people or groups show higher or lower levels of entrepreneurial activities. I'll tell you a selection of 200-word entrepreneurial stories, hoping to help you.

Strange guy! Liu Chuantao, who insists on opening the wrong store, is from Luoyang, Henan. After changing jobs from the army, I worked as a salesman in a company in Qingdao. A few years later, Liu Chuantao decided to open a restaurant and start his own business.

It happens that Liu Chuantao has a century-old secret recipe to rinse his stomach. Don't worry about the taste of the dishes, but what kind of store name can attract customers as soon as it opens? Liu Chuantao, who is eager to open a shop, looks up information online. Seeing someone opening a "toilet restaurant" in Shenzhen, Liu Chuantao couldn't help but be overjoyed: I just want to open such a restaurant to win with novelty.

But what other hotels can be new? Just as he racked his brains to think of the name of the hotel, his family knew that he was going to resign and open the hotel, and they all expressed their opposition. They said, "If you don't do such a good job, you have to open a restaurant!" " Are you kidding? "Liu Chuantao said," I just want to make a mistake. I want to make a mistake to show you. " When' tis once spoken, Liu Chuantao was suddenly enlightened: opening the "wrong tripe king" restaurant is a bit "against" the mainstream culture formed in China for thousands of years. Perhaps this "deviant" is the beauty of attracting diners!

At the beginning of this year, Liu Chuantao quit his job and concentrated on preparing for the opening. He deliberately picked a place called Cuobuling in Qingdao and rented a storefront of more than 200 square meters. When designing the store door, Liu Chuantao asked someone to make a black door head. I didn't expect to be strongly opposed by everyone: "Young people really don't know the depth. Only the dead will use this black door! " Stubborn Liu Chuantao insisted on using the forbidden black door. As a result, the hotel was surrounded by a group of strange-looking people before it opened.

In this way, in people's discussion and wait-and-see, on June 9, the "touch the wrong door" hotel officially opened. The word "touching the wrong door" has really attracted many people's attention. Some passers-by stopped at the entrance of the hotel to watch the wonders, and some even went to the wrong Gangling to watch the excitement. At this time, the whole people in Cuobuling knew about this strange restaurant.

On the first day of opening, Liu Chuantao looked at the passing pedestrians and vehicles outside in fear and trembling, expecting the first customer. After 1 1, the first guests finally came in. They are a family of three. As soon as the man entered the door, he smiled and said, "Did we touch the wrong door?" A clever waiter greeted him at once and replied humorously, "That's all wet!" "The guests and the people watching outside all laughed. When the guests were eating, Liu Chuantao hid aside to watch their reaction. I saw that the lady nodded while eating and said to her husband, "It's delicious!" Liu Chuantao was relieved. With the first person to eat crabs, the onlookers outside began to enter the store one after another, and the staff of the whole store became busy. After all, the income is actually not bad.

Chain! Two years after "touching the wrong door" and "wrong" spread all over the country, the reputation of "touching the wrong door" spread all over Qingdao, and the store soon could not accommodate a steady stream of guests, so Liu Chuantao sprouted the idea of becoming a chain store.

In September this year, "tripe king" was rated as "the first hot pot in China" and later as "the top ten famous foods in Qingdao" ... Various honors followed, and the applicants immediately queued up.

In March 2007, the 80th franchise store officially opened. At the same time, with the increase of customers and franchisees, there are also some shortcomings in service and management.

In September 2008, the opening of Jimo chain store in Shandong was crowded, but time was running out, and the operating profit of Jimo store began to plummet. In order to find out the reason, Liu Chuantao instructed the regulatory authorities to go to Jimo to touch the wrong door for dinner in the form of unannounced visits, and the problem quickly surfaced: First of all, the prescribed food tastes wrong, which is no longer the taste of "touching the wrong door"; Secondly, the amount of food is not enough, which is obviously less than the standard set by the head office. In response to these two points, Liu Chuantao quickly formulated an improvement plan for Jimo Store. In this way, Jimo Store finally came back to life and quickly resumed the lively scene when it first opened. The manager of Jimo Store couldn't help admiring Liu Chuantao sincerely, and began to manage his branch according to the planning scheme of the head office.

By June 2009, there were more than 1 10 franchise stores in China. Liu Chuantao plans to achieve the overall goal of 100 franchise stores in each province in a few years, and even open stores abroad in the future to let foreigners taste Chinese KFC.