The corporate philosophy of Taihong Group

Taihong Group carefully explores and integrates talents and resources with strategic advantages, and has the ability and temperament to span different cultures and expertise, so it has unique integration capabilities. The forward-looking strategic vision, strong resource integration capabilities, continuous innovation capabilities and efficient execution capabilities make it the group's unique advantage.

The Group has always stood at the forefront of the world, paying attention to macroeconomic development and global industry trends, proactively exploring business opportunities, and leading industry development with strategic investments.

The group has good relationships with the Chinese business community and governments at all levels, and its resource network spans Europe, Asia and the Americas. The Group has close relationships with well-known international wealth families and their family offices, and can leverage the professional knowledge, resources and influence of these families and their family offices to enhance project selection and development space.

The Group focuses on integrating creative elements into all aspects of development, and continues to improve standards and maintain continuous innovation through communication and integration across different cultures and fields.

The Group maintains solid partnerships with top international professionals in many fields, and at the same time gathers talents from around the world to form the best lineup. By working with trend-setting architects, hotel and restaurant operators, retail experts and other service providers, we ensure the efficient execution of our investment projects. Integrate wealth and wisdom to benefit society. Since its establishment, Taihong Group has always insisted on devoting itself to social welfare undertakings. The Group has sponsored a series of social activities with wide impact, including high-level ministerial meetings and business summits such as China-UK Forum and China-Europe Forum. It has also established a research scholarship for Mr. and Mrs. Shen Dong at the Fairbank Center for China Studies at Harvard University, supporting Harvard University for many years. Doctoral students go to China to conduct field research.

On this basis, in order to carry out social welfare activities more systematically and effectively, in March 2007, Taihong Group solely initiated the establishment of the Kaifeng Charity Foundation. The foundation is one of the first batch of national-level public welfare foundations initiated by enterprises, approved by the Ministry of Civil Affairs and set up by the Ministry of Civil Affairs as the business supervisory department.

Kaifeng Charity Foundation takes "promoting human progress and promoting social development" as its vision to promote the understanding of common values ????of mankind, promote the development of human multiculturalism, and promote the transformation of society. With the core mission of stably realizing and promoting the universal establishment of social justice, we carry out projects in the fields of humanities, social sciences and art.

The Kaifeng Charity Foundation donated to build the Kaifeng Humanities and Social Sciences Library of Tsinghua University, cooperated with Tsinghua University to establish the Kaifeng Development Research Institute and the Family Heritage and Development Research Center, and comprehensively supported Tsinghua University’s Chinese studies The institute was rebuilt, the Friends of Tsinghua-Kaifeng Charity Foundation Scholarship and the Kaifeng Social Management MPA Scholarship were established at Tsinghua University, and funding included the China Youth Employment and Entrepreneurship Foundation, the China Association for the Promotion of Social Organizations, and the China Non-Public Fundraising Foundation development forum and a series of NGO projects.