Excellent planning scheme of teacher's day theme activities

In order to ensure the safe and smooth progress of things or work, it is often necessary to make detailed preparations in advance. A plan is a written plan that defines the time, place, purpose, expected effect, budget and method of the action. So what problems should we pay attention to when making a plan? The following are five excellent teacher's day theme activities planning schemes, hoping to help you.

Excellent planning scheme of Teacher's Day theme activity 5 1 Activity theme: Welcome Teacher's Day gift-wish teachers good health and happy life.

Activity purpose: actively participate in community activities and improve the affinity of the store.

Activity arrangement:

1, giving away activities

Target audience: primary and secondary school teachers.

Details: On September 10, you can get a gift in the mall with your teacher's card, and each teacher's card is limited to one.

Execution mode: Each teacher can receive a gift after registering on the third floor with the teacher's ID card.

2. "Thanksgiving Teacher's Day" essay contest

Target audience: Anyone can participate, regardless of age.

Specific content: Take an incident between yourself and your teacher as the line, reflect the true story and true feelings, and the subject matter and words are not limited.

Execution mode: accept the composition from now until September 8 and submit it to Oasis Bookstore on the third floor. Please indicate the author's name, work unit, address and telephone number on the manuscript; On September 9, the selection was conducted; Awarded the first prize 1 name, brand repeat student 1 name; 3 second prizes, 1 radio; 5 third prizes, 1 set of learning tools; 10 encouragement award and 1 exquisite pencil case; Each prize 1 ballpoint pen. In addition: all participants will receive a beautiful gift. (Gift limit 1000 copies)

3. Teacher's Day sale

Target audience: September 10 teacher customers and some related customers.

Specific content:

First, the home appliance group-welcome the price bungee jumping on Teacher's Day.

Introduce several special prototypes that can only be subscribed with my teacher qualification certificate.

Related Support: Prototype Selection-Purchasing Department

Prototype display-household appliances group

Pop support-marketing department

B, style group-welcome "Teacher's Day" stationery sale

For the student gift market, a special column was launched.

Should I give gifts on Teacher's Day? Teachers' Day every year, and now it's Teachers' Day. Respecting teachers and attaching importance to teaching is a traditional virtue in our country, and Teacher's Day is a golden season to thank teachers. So is it necessary for us to give gifts to our teachers?

Related Support: Commodity Selection-Purchasing Department

Commodity display-culture and sports section

Pop support-marketing department

C, alcohol and tobacco group-teacher, let's have a drink!

Create a festive atmosphere and promote the sale of wine.

Related Support: Commodity Selection-Purchasing Department

Commodity display-alcohol and tobacco area

Pop support-marketing department

D, bookstore-I use the teacher's card to buy books at a 20% discount!

Slogan: swing the boat of educating people with love, and cast the soul of teachers with virtue.

Related Support: Commodity Selection-Purchasing Department

Commodity display-alcohol and tobacco area

Pop support-marketing department

Coordination of activities:

1, the manager of the operation department is responsible for coordinating the work of all departments; The marketing department is responsible for organizing publicity and related composition selection.

2. The purchasing department is responsible for the supplier sponsorship negotiation of each award.

In order to welcome the festival, shopping malls and supermarkets will launch a series of promotional activities, most of which are similar, but only a few. More common are bonus promotion, lottery promotion, free promotion and discount promotion.

Bonus promotion

When an enterprise sells a certain product, it gives another product to the buyer in the form of a prize. The effective implementation of bonus promotion should pay attention to the following aspects:

First, the cost.

When choosing a gift, we should not only consider its attractiveness, but also consider whether the cost can be borne by the product. Generally, to hold a gift promotion activity, the costs that need to be considered are: the cost of the gift itself, the packaging of the gift, the cooperation of advertising, the cooperation of channel display and so on.

Second, gift management.

If a good gift is improperly packaged, it will easily be stolen or taken away by wholesalers and retailers, so the management of packaging, warehousing and receiving of gifts is very demanding. However, if the gifts are accompanied by products, it is necessary to replenish the old products at the retail outlets to avoid the phenomenon that the gifts are out of stock.

Third, the activity time.

It takes a long time to prepare a gift activity, from the birth of the plan to the purchase of the gift, and finally to enter the market to meet the consumers, usually taking 8-6 weeks. If the packaging itself is used as a gift, it will take longer. Therefore, the time of the giveaway activity should not be too long, usually 8 ~ 12 weeks, which should be adjusted according to the product, channel situation and market.

Lottery sales

Lottery sales is a promotion strategy that buyers can participate in the enterprise's lottery activities when they buy a certain product or accumulate a certain amount of money, draw the lucky ones from the customers who participate in the lottery activities, and give bonuses, prizes or tours. Attention should be paid to the effective implementation of lottery sales:

First, the cost. When planning a lottery promotion, the following items must be considered in the budget preparation: the cost of all prizes, the media cost of promoting this promotion, and the auxiliary cost.

Second, the operating principle. The rules of the lottery must be clear and easy to understand. Don't complicate the description of the lottery in order to make it more interesting. Generally speaking, design activities include determining participation qualifications, reward methods, time limit and prizes.

Free promotion

The purpose of free promotion is to create high trial rate and amazing brand conversion rate, make trial users become real buyers, expand and establish the area of existing brands and new brands, and improve promotion performance. Effective implementation of free promotion should pay attention to the following aspects:

First, the cost.

The main expenses for holding free promotional activities are: gift fee, distribution fee, promotional printed matter, promotional advertising fee, etc.

Second, the timing of the incident.

It is the best time to hold free promotion activities before the peak season. If we can cooperate with the advertising, the effect will be better. It should be noted that it is necessary to choose the right time to contact the distribution object.

Discount promotion

Money direct promotion strategy in promotion strategy. Effective implementation of discount promotion needs to pay attention to the following aspects:

First, the amount of reward.

Discount incentives do not mean that the greater the effect, the better. According to different products, the discount range may be different. Generally speaking, the discount rate should be at least 1o% ~ 20% to be more effective. If it is a product with low brand awareness and small market share, the discount amount needs to be larger to attract consumers.

Second, the time of the activity.

If the activity operates normally, the sales volume during the discount promotion period should increase by more than 20% than usual, and the sales volume will increase most obviously at the beginning of the activity, and the growth rate will gradually decrease as the activity progresses. Therefore, the discount activity time is usually set to 4. 0 ~ 6 weeks is appropriate, generally not more than two months, otherwise once consumers and retailers get used to discounts, it will be difficult for prices to return to normal levels.

Third, the design of publicity.

The reward scope of discount should be marked simply and easily, as eye-catching as possible, and expressed in words that consumers like.

Excellent planning scheme for Teacher's Day theme activities 5 3 I. Theme

The teacher's kindness is sincere in my heart.

Second, the date

September 1 to September 16 in x years.

Third, the main content

Shopping customers can receive postage postcards on Teachers' Day as holiday greetings to the most respected teachers.

Fourth, the purpose

1, playing the emotional card, through the establishment of emotional communication channels between students and teachers, won the praise of customers.

2. Before and after Teacher's Day, attract more customers and create sales.

Verb (abbreviation of verb) operation steps

1. Customers who shop all over 50 yuan (supermarkets all over 30 yuan) can get a postage postcard at the front desk. With the shopping receipt, the time is from September/kloc-0 to September 9, XX copies, until it is delivered.

2. Customers can fill it out on the spot and return it to the front desk. Shopping malls (supermarkets) are responsible for mailing on the day before Teachers' Day.

3. Customers can also mail it back.

4. Until XX postcards arrive.

5. With the teacher's ID card and postcard, the teacher can receive a beautiful gift (set value of 2 yuan) on the spot, and the deadline is September 16.

6. Note: In this way, a teacher will receive several postcards, so it needs to be clear at the scene that only one postcard is allowed.

6. Postcards and gifts

1. Merchants come forward to buy postage postcards in a unified way, and print a blessing on them: XX (merchants) wishes teachers a happy holiday. With this card and the teacher's card, you can get a gift. See the live poster for details.

2. The choice of postcards conforms to the theme of Teachers' Day.

3. The specific quantity is determined by the merchants according to the city size and promotion efforts.

4. The purpose of setting gifts is to make postcards more valuable, and at the same time, teachers are encouraged to visit merchant stores to create sales opportunities. Therefore, if the cost is limited and there is no manufacturer's support, this gift can be given up.

Seven. publicize

1, live posters, banners.

2. News reports.

Eight. expense

1. Postage postcard: 1 Yuan /XXX =XX Yuan.

2. Teacher's Day gift: 2 yuan /XXX = 4,000 yuan. (Because there will be two situations in which a teacher gives up receiving gifts after receiving several postcards, the actual number of gifts to be prepared does not need XX, and the specific merchants decide for themselves. )

3. Publicity expenses: 1000 yuan.

4. Total cost: 7,000 yuan.

Nine. notes

Public relations activities can be coordinated with on-site commodity promotion activities.

Excellent planning scheme for Teacher's Day theme activities 5 4 I. Theme of the activities

Teacher Qiu responded gratefully.

Second, the purpose of the activity

1, to enhance the external visibility and reputation of the mall.

2. Enhance the public attention of shopping malls.

Third, the core of the activity.

Promotional publicity

Fourth, the activity time

XX XX XX XX-XX XX。

Verb (abbreviation for verb) gift distribution place

Customer service center on the second floor

Activity of intransitive verbs

Activity 1: Love meets Guofang "Teacher, you have worked hard!"

A. Anyone who holds my teacher's card on XX can get a silver card for free.

B. Anyone who holds a teacher's card on XX can get a free physical examination card and a beautiful gift, and send it to XX Mall with the most sincere greetings.

Activity 2: Free Song Ordering Station on Thanksgiving Day

On the day of "Teacher's Day", you can order a song (unlimited amount) for the teacher free of charge in the customer service center with the shopping receipt.

And attach the broadcast content within 50 words. Broadcasting will bring you gratitude to your teacher.

Activity 3: Thank the teacher for the gift.

In late summer and early autumn, purchase new goods first. During the activity, you can get the 10 yuan Golden Voucher with the teacher's qualification certificate, enjoy the preferential activities at the activity counter, and use it together with the cash voucher. Only one coupon can be used for a receipt.

Excellent planning scheme for Teacher's Day theme activities 5 I. Theme of the activities

On Thanksgiving Day, teachers and students enjoy the same benefits.

Second, the activity time

XX month XX day -xx day

III. Contents of activities

1, Teachers' Day special, with an average discount of 50% for hundreds of home building materials brands.

2. 1-3 discount on ultra-low-price buyouts of well-known brands (such as Europeanism, Miro, Gu Jia Craft, etc.).

3, Teacher's Day Thanksgiving big feedback, send a good gift.

All teachers who hold teacher ID cards and invitation letters during the activities on the morning of Teachers' Day 1 0:10-18: 00 can get a beautiful gift of 100 yuan at the service desk on the first floor (each person is limited to1copy, and 500 copies will be distributed on the same day, on a first-come-first-served basis). )

4. The whole city issued the exclusive coupons for teachers to pay tribute to the hard-working gardeners.

During XX-XX activities, you can get 5% teacher-specific coupons at the service desk on the first floor with your teacher ID card or invitation letter (unlimited number, you can get more than one teacher ID card or invitation letter). The invitation letter has been sent to the office of XXXX University, please collect it.

The lucky draw is free. In this Teacher's Day activity, you can get a free lottery ticket with your teacher's card or invitation letter, and you can get a grand prize without shopping.

Award setting: first prize 1: ASUS netbook

5 second prizes: 200 yuan Carrefour Card.

Lottery time: XX, XX-XX every day 16: 00.