The present situation of hotel organization image

The present situation of hotel organizational image is mainly manifested in the following aspects.

1. Hotel brand image: Marriott, Hilton and other internationally renowned hotel brands have a unified brand image and slogan, while small hotels lack brand recognition.

2. Modern decoration: With the increasing demands of consumers on the quality of life, hotels also need to keep up with the trend and carry out modern decoration design, but the old hotel still stays in the past style and has not been updated in time.

3. Tourist evaluation: With the development of Internet technology, consumers can share their hotel accommodation experience through various channels, which has a great impact on the image of the hotel. Excellent services and facilities will naturally be well received, otherwise they will be complained and criticized by consumers.