How do novices open a restaurant?

Beginners who want to open a wine shop should pay attention to the market analysis and investment in the early stage, the location/decoration design of the shop and so on! Please also note:

First of all, the choice of brand

Choosing the right red brand is the key to the operation of red hotels. As a direct supply model of wine franchisees, wine brands have a decisive influence on the development of business. Brand awareness, strength and reputation are all specific factors to be considered. The strength of the brand lies in ensuring the continuous supply of goods. The popularity and reputation of the red wine brand are directly related to the adaptability of red wine products in the market and the effect of red wine sales promotion.

Second, for the operation orientation of wine franchise stores

Different market demand environment determines different operating modes of wine operators. If Red Hotel wants to do a good job in wine business, it must first make clear its market positioning, have a clear understanding of market development, and provide specific sales and promotion services for the target groups it serves, so that consumer services can be better accepted by consumers.

Third, customer management.

If a liquor store wants to make money, it must first accumulate loyal customers. In the daily operation of wine stores, managers should constantly attract new customers and maintain old customers. For example, planning activities to attract new customers into the store, guiding customers to apply for membership cards, establishing qq group WeChat group, and maintaining customer relationships. When there are new wines or holidays, you can hold some wine tasting parties, invite customers to taste wine at home, and increase the contact between customers and stores.

Activities such as these wine tasting parties can not only promote the stickiness between customers and stores, but also facilitate the transaction in the wine tasting dialogue.

Fourth, brand promotion.

In addition to the daily customer management, in order to increase the sales in the store, we also need appropriate brand promotion. Such as multimedia channel publicity, advertising, salon club investment sponsorship, new customers buying and publishing friends circle favorable offers, as well as local community activities and less expensive leaflets and posters and other publicity methods.

These promotion methods can help brands quickly open the market and gain popularity, thus attracting more people's attention.