Two mountains and one ancient village illuminate the past and shine today

Chaoan has a long history, prosperous humanities, and beautiful scenery. It is known as the "Capital City of Chaozhou People". The peaks of Fenghuang Mountain in the north are covered with verdant green, and contain natural ecology such as Niaoji No. 1 Peak, Tianchi Wonderland, and Alpine Tea Garden, as well as the "birthplace" of the She people; Sangpu Mountain in the south is rich in culture, and the ancient sea-eroded stones of Meilin Lake are known as "rare treasures." , is a historical witness of the changing seas and mulberry fields in the Hanjiang River Delta; Longhu Ancient Village, located in the middle and lower reaches of the Hanjiang River, has preserved more than 100 ancient buildings. It can be called the "Chaoshan Ancient Architecture Expo" and carries the long history of Chaoshan culture founded by the sages of the past dynasties.

How to use regional culture to activate economic potential and release development momentum? Chao'an District of Chaozhou City takes Fenghuang Mountain, Longhu Ancient Village, and Sangpu Mountain as important nodes, and strives to shape three major cultural landscape belts, deeply explore high-quality potential, stimulate endogenous power of development, and transform natural, ecological, and humanistic advantages into tangible economic advantages to promote high-quality transformation and development.

Written by: Ji Jinna Anxuan

Greater Phoenix Mountain

Integrated development of the three industries to build a characteristic eco-cultural tourism circle

Competing mountains , Thousands of valleys contend with each other. Fenghuang Mountain in the north of Chao'an is home to majestic peaks and mountains, colorful Shezhai customs and the unique and fragrant Dancong tea. With Fenghuang Mountain as the core, covering Wenci, Guihu, Chifeng, Wanfeng Forest Farm and other areas, the Greater Fenghuang Mountain Ecological and Cultural Tourism Zone has been formed in the north of Chao'an.

This mountain range not only has the reputation of being the hometown of Chinese oolong tea, the birthplace of the She people in China, and one of the top ten charming tea towns in the country, but also has formed a Dancong tea production technique and is famous for its "elegant customs and superb actions". Chaozhou Gongfu tea culture, as well as rich and colorful ethnic minority cultures such as She nationality's ancestral pictures, She nationality songs, and She nationality recruitment festival, were the base areas of the "two verticals" during the revolutionary war and have rich red resources. At the end of last year, the first Fenghuang Mountain Cultural Festival in Chaozhou, the birthplace of the Chinese She ethnic group, was held, allowing representatives of the She ethnic group at home and abroad to gather together for the first time to “search for their roots and ancestors.”

The mountains are majestic, shrouded in clouds and mist, and the vegetation is lush and green. The unique climatic conditions and natural environment enable Fenghuang Mountain to cultivate Dancong tea, which is famous both at home and abroad. In Fengxi and Wudang villages of Fenghuang Town, about 1,000 meters above sea level, there is still an ancient tea tree garden covering an area of ??about 10,000 acres. It is the only ancient tea tree group in Guangdong with important protection value. In 2019, Chaozhou Fenghuang Ancient Tea Tree Garden was rated as "China's Most Beautiful Tea Garden". As early as 2014, the former Ministry of Agriculture assessed the Phoenix Dancong Tea Cultural System as "China's Important Agricultural Cultural Heritage." Data shows that Fenghuang Town has a tea planting area of ??more than 70,000 acres, an annual output of more than 5 million kilograms of tea, an annual output value of more than 1 billion yuan, and more than 90% of the tea-related population. This leaf has created an industry and enriched the people.

The gifts of nature give the Phoenix Mountains a unique charm: in spring you can enjoy the red azaleas all over the mountain, in summer you can enjoy the oxygen bar to escape the heat, in autumn you can see the rainbow-like sea of ??clouds, and in late winter you can encounter frost and snow. Indulge in the mountains and rivers, and tea can also be intoxicating. At present, the checkerboard cherry blossom tea garden plank road has been built, the Fenghuang Dancong Tea Museum is in trial operation, and the "Phoenix Valley" project in Dongxing Village is in progress... Fenghuang Town is using the two important business cards of "Dancong Tea" and "Tourism" to make a good The combination of eco-tourism and profound tea culture promotes the integrated development of the three industries. Currently, Chao'an District is planning the third International Chaozhou Phoenix Dancong Tea Culture and Tourism Festival.

In April this year, Fengxiang Gorge tourist attraction was rated as a national 3A-level tourist attraction. Walking into the Fengxiang Gorge Scenic Area, you can see that the "Fuyin Listening Waterfall" and "Jinglian Splashing Jade" waterfalls form a unique natural ecological water system waterfall group, presenting the magnificent scenery of the Phoenix Mountain Gorge. Today, the Greater Phoenix Mountain Ecological and Cultural Tourism Area has formed ecological tourist attractions such as the Phoenix Mountain Ecological Tourism Area, Fengxiang Gorge Tourism Area, Youyu Yilin Tourism Area, and Fengxi Tourism Area. Chao'an District even linked "Chishui Village in Wenci Town - Shifeng Village in Guihu Town - Fenghuang Mountain Tianchi Scenic Area and Fengxiang Gorge in Fenghuang Town" into a chain to create a "Chao'an New Rural Tea Country Tour" and was recognized It is a "high-quality rural tourism route in Guangdong Province".

The Dafenghuang Mountain Ecological Culture Tourism Zone involves "four towns and one town". How to highlight the differentiated layout and create their own characteristics? The author learned that the Fenghuang Town area has built a unique tea culture tourism resort by integrating tea trade, tea production, and tea cultural resources in the town, and focusing on the construction of tea tourism towns; the Wenci Town area is focusing on Chaozhou-style intensive agriculture. , integrating resources such as She culture and ecological woodland, and developing products such as Chaozhou-style farm leisure, ethnic cultural experience, ecological leisure, and fruit picking themes; Guihu Town area will explore the resources of small Jiangzhou islands such as Jinzhou Island and Zhuzhou Island to break through the river The bottleneck of rural tourism development in the United States is to focus on the development of tourism and leisure resort belts along the Hanjiang River; the Chifeng Town area will integrate Shunde Ju’s ancient architectural cultural resources, Baiyun Ancient Temple Buddhist cultural resources, Sanzhouliao red tourism resources, Zhixi River ecological tourism resources, etc. Develop characteristic rural tourism projects; the Wanfeng Forest Farm area takes forest vacation as its theme and develops high-end vacation, mountain leisure, outdoor sports and other products.

Longhu Ancient Village

Preserving and revitalizing historical buildings, improving the humanistic tourism environment

The roaring Han River nurtures the millennium tide culture. Chao'an District takes Longhu Ancient Village as the core, connects Jiangdong Town, Dongfeng Town, Fuyang Town, and combines Guxiang Town, Dengtang Town, Fengtang Town, etc. to form the Longhu Ancient Village cultural landscape belt, which is closely related to Chaozhou Ancient City. Linked together, it has become a trendy cultural tourism display belt.

On the west bank of the middle and lower reaches of Hanjiang River, rivers and ponds surround Longhu Ancient Village, and the central straight street of the village is shaped like a "dragon's spine". Under the leadership of Wu Fuchang, the person in charge of Longhu Ancient Village Tourism Development Co., Ltd., the author strolled through this ancient village built in the Southern Song Dynasty. Thousand-year-old banyan trees can be seen everywhere, with criss-crossing alleys and countless famous houses and temples. Wu Fuchang said that in this ancient village, which covers an area of ??about 1.5 square kilometers, there are more than 100 clan ancestral halls, mansions of famous officials and mansions of merchants and rich gentry, many of which are five or ten rooms deep. These buildings not only reflect the different architectural styles of the Song, Yuan, Ming and Qing historical periods, but also bring together the essence of typical Chaoshan folk crafts such as wood carving, stone carving, inlaid porcelain, colored painting, and shell gray sculpture. They can be called the "Chaoshan Ancient Architecture Expo" ".

During the Ming and Qing Dynasties, this was an important trading port in Chaozhou Prefecture. The prosperous commerce promoted cultural exchange and integration, and cultivated unique folk culture, including dragon dance, carp dance, English singing and dancing, etc. Nowadays, during the holidays, dragon dancing and singing and dancing are still performed in the village. In addition, traditional snacks such as Longhu Stewed Cake, Longhu Crispy Candy, and Book Cake are well-known at home and abroad, and have been successively rated as "Guangdong Famous Snacks" and "Guangdong Famous Snacks Gold Award". Currently, Longhu Dragon Dance, Longhu Crispy Candy, and Longhu Stewed Cake are all listed as intangible cultural heritage items.

How to strengthen the protection of the historical and cultural relics of Longhu Ancient Village and comprehensively enhance the level of humanistic tourism development? This year, Longhu Town has implemented the renovation and optimization of Guzhai North Gate Square and South Gate Square, renovated and greened the original farmers market, built a temporary parking lot with 200 parking spaces, and implemented two "provincial-level cultural relics protection units", Fangbodi and Apo Temple. "Renovation projects of ancient buildings and many other projects. In addition, Longhu Town also plans to improve the supporting infrastructure of the ancient village, including restoring ancient village walls, repairing building facades, building new parking lots, and public environmental art, etc. With the beautification and greening of the riverside plank roads along the Hanjiang River, especially the construction of the "Ancient Wharf Water Culture Park" in Longhu Ancient Village of the Southern Guangdong Ancient Post Road has been completed and put into use, Longhu Ancient Village will usher in Guangdong Province's 2020 Southern Guangdong Ancient Post Road Orientation in October this year Competition (Chaozhou Chaoan Station) event. As the surrounding environment of Longhu Ancient Village improves and tourists come and go, the originally quiet ancient village gradually becomes lively.

It is worth mentioning that in order to strengthen the tourism management of Longhu Ancient Village, Longhu Ancient Village Tourism Development Co., Ltd. added a shareholder to the original shareholders - Longhu Economic Federation Headquarters, and carried out equity changes, so that Longhu Economic Federation has absolute control. The company established a board of directors, and Longhu Economic Federation General Society sent members to participate in the company's management to better protect, develop and utilize the ancient village.

Currently, Chaoan District is connecting Longhu Ancient Village with Zuolian Culture (Hong Lingfei), intangible cultural heritage (clay sculpture, wood carving, embroidery, etc.), and traditional Chinese medicine culture (Taiantang, Jingli Village) , planning a trip of "Seaside Zoulu, Intangible Cultural Heritage Research and Study". At the same time, we will expand the Red Army Long March Cultural Park and the Central Red Army Long March Memorial Hall, Green Sun Ecological Tourism Resort, Baishuiyan Historic Site, and Seta Red Village, and plan a "Long March Culture, Red Model" tour to promote the integrated development of culture and tourism and strive to create a provincial-level Excellent rural tourism routes.

Sangpu Mountain

Excavate and create scenic spots and historic sites, integrate and optimize characteristic industries

In the south of Chao'an, Sangpu Mountain is located in the "Golden Triangle" area of ??Chaoshan-Jie. It combines the essence of marine culture, cave culture, religious culture and hot spring culture. Dongshan Lake Hot Mineral Spring is one of the three low-concentration, heavy calcium carbonate springs in my country. The ancient sea erosion stone group of Meilin Lake is known as a "rare treasure" and is the only one in South Korea. The historical witness of the river delta’s changing sea into mulberry fields.

The ancient Sangpu Mountain has experienced many large-scale sea and land changes. Sea erosion and broken rocks have formed a unique natural landscape, showing a "majestic, strange, spiritual and beautiful" style. With the vicissitudes of life and the passage of time, many historical relics and cultural landscapes have been left here, including not only the tomb of Lin Daqin, the number one scholar in the Ming Dynasty, Zongshan Academy, but also many temples such as Ganlu Temple. The developed religious culture has formed the Sangpu Mountain cultural landscape belt.

According to the overall urban planning of Chaozhou City, Sangpu Mountain and surrounding areas are included in the Chaozhou Central City-High-speed Railway Group. The plan proposes to use Sangpu Mountain as the ecological core to strengthen the urban green lung function of Sangpu Mountain and create an iconic ecological landscape for the development of the central city-high-speed rail cluster. At present, the Sangpu Mountain area is based on the boundary mountain of Chao'an District, Chaozhou City, through the excavation and creation of historical sites, the construction of ecological corridors, greenway networks and service stations to create a Sangpu Mountain cultural tourism area.

At the foot of Sangpu Mountain, Taiantang Medical and Health Care Town has accelerated its construction pace, renovated and upgraded the original Dongshan Lake Hot Spring Resort, introduced Howard Johnson Hotels for management, and created a health and wellness hot spring with the theme of showing Chinese culture. . After renovation and upgrade, Howard Johnson Hotel Dongshan Lake Hot Spring Resort opened in October last year. Before the Spring Festival this year, the Taiantang Traditional Chinese Medicine Science and Technology Museum with an investment of 300 million yuan has been completed and will be built into a high-end experience center and traditional Chinese medicine experience hall for the implementation of Taiantang digital traditional Chinese medicine.

On August 4, 20 high-quality industrial tourism routes in Guangdong Province were released, including Taiantang’s intelligent fully automatic traditional Chinese medicine extraction line, linking the productivity of Yanghang Food Factory and Guangdong Nanfu Tea Intangible Cultural Heritage The "Chaozhou Traditional Chinese Medicine Craftsmanship Tour" route formed as a demonstration base was selected. According to Zeng Manlu, the person in charge of Taiantang Medical and Nursing Town, Taiantang integrates and promotes the development of traditional Chinese medicine culture, hot spring health culture and industrial tourism. This year, the establishment of an international health and wellness center is a key task, combined with the overall planning of the town, integrating Howard Johnson Hotel, Moon Bay, hot spring health center, health apartments and villas, etc., form a complete health ecological chain and integrate into the development of Sangpu Mountain cultural landscape belt.

Today, the entire Dongshan Lake Characteristic Industrial Park has basically completed infrastructure construction, providing the Sangpu Mountain area with a "new portal" for industry-city integration that integrates production, life, leisure and entertainment. Based on the existing basic resources, the Sangpu Mountain area is developing into a comprehensive tourism resort integrating business tourism, shopping tourism, leisure vacation tourism and religious tourism.

Next, Chao'an District will further explore the cultural and ecological potential of Sangpu Mountain, strengthen the ecological protection and optimization of Meilin Lake Nature Reserve, renovate and transform the Dolomite Scenic Area, and endow the new Zongshan Academy, etc. Historical relics, combined with the unique advantages of Jinshi Town's flower industry, organically combine the ecological charm of "Sangpu Zen Spring" with the cultural landscape and characteristic agricultural industries, truly realizing the unified combination and mutual transformation of ecological benefits, economic benefits, and social benefits.

■Frontline visits

Phoenix Town creates a "3.0 version" of tea and tourism integrated development

A small red clay stove and shade of tea trees in the courtyard. The ancient dwellings, which were originally covered in dust and dilapidated due to disrepair, have been restored and used as the Chaozhou Fenghuang Dancong Tea Museum, becoming a new iconic check-in place for Fenghuang Town's cultural tourism. At present, Chaozhou Phoenix Dancong Tea Museum has been completed and entered the trial operation stage and is open to receive tourists.

"The museum is composed of the ancestral house of the doctor in Dongxing Village and the Shouxin Ancestral Temple. Through renovation and renovation, it incorporates Chaozhou folk craft elements such as wood carving, porcelain inlay, and colored painting." Head of Guangdong Phoenix Valley Cultural Creative Co., Ltd. Wei Qimin, director of the Phoenix Dancong Tea Museum, said that in addition to displaying culture and cultural relics, the museum also has a Dancong tea research and education base, a tea-themed cultural and creative center, a tea paradise, a Chaozhou culture "everyone" workshop, and Chaozhou-style life experience. Museum etc.

The renovation of Chaozhou Fenghuang Dancong Tea Museum has been completed, which is a microcosm of the "Phoenix Valley" project.

Walking into the "Phoenix Valley" project department, fish swim freely in the stone passages, sunlight shines into the room through the floor-to-ceiling windows, and the bamboo and rattan tables and chairs in the open-air courtyard look full of art. The project department was originally an old house that had been abandoned for nearly 30 years, but it was revitalized after being renovated. In the project department, the author saw the blueprint of the Phoenix Valley cultural tourism project. The project covers a total area of ??about 150 acres and is planned to be completed in three years. Relying on the rich natural advantages of Dongxing Village and the preservation of complete cultural and historical ancient village resources, the project integrates Dancong Tea culture with characteristic folk customs, mainly including the Phoenix Dancong Tea Museum, Phoenix Folk Culture Exhibition Hall, Phoenix Cultural and Creative Commercial Street, and Chashan Cultural Tourism Hotel, Houhe B&B, Phoenix Valley Flower Paradise, Ecological Tea Garden Leisure and Sightseeing Area, etc.

In fact, "Phoenix Valley" is a fulcrum that drives the rise of Phoenix Tea Tourism Town. Zeng Aiwen, general manager of Chaozhou Fenghuang Tea Tourism Town Development Co., Ltd., said that the Phoenix Valley cultural tourism project is created by relying on the well-protected tea gardens and mountain forest land in Houhe Village, Fenghuang Town, combined with the revitalization and utilization of provincial ancient villages, and promoting the integrated development of the three industries. Phoenix Tea Tourism Characteristic Town is to organically combine the tea industry, tea culture and tea tourism to achieve the purpose of establishing a tea town, a lively trade town and a prosperous tourism town.

Zeng Aiwen introduced that the total planned land area of ??Fenghuang Tea Tourism Town is 3.3 square kilometers and the construction land area is 1,950 acres. The overall positioning is to rely on the province’s largest “Phoenix Dancong Tea” brand effect and Chaozhou Gongfu Tea The cultural characteristics of skills have promoted the Dancong tea planting industry to extend to the high-end links of the industrial chain such as production and marketing, folk culture, and leisure experience. We have vigorously promoted the development of tea streets, tea expos, and tea company headquarters, and built Phoenix Dancong tea culture exhibitions, The experience platform and trendy business venture capital platform form a window for external communication.

In addition to the "Phoenix Valley" project, the first batch of projects in the Phoenix Tea Tourism Characteristic Town are also being implemented. Fenghuang Xiapu Party Building Cultural Park and Riverside Cultural Corridor have been completed, Fenghuang Dancongcha Provincial Modern Agricultural Industrial Park is progressing smoothly, and the Ruyi Creek Bridge entrance and exit landscape improvement project has started to build an ecologically livable and beautiful rural construction, renovation and creation project in order Advance etc. Among them, the Cherry Blossom Tea Garden Plank Road in Qipan Village has attracted many tourists since its completion. Surrounded by green tea gardens, winding wooden paths, and cherry blossoms and green plants... The plank path is about 1 kilometer long. It is laid along the direction of the stream and decorated with cherry blossom trees. It has become another feature of Phoenix Tea Tourism Town to accelerate the integrated development of the three industries. Highlights.

At present, Fenghuang Town regards the development of ecological cultural tourism as a new engine and one of the important ways to implement the rural revitalization strategy. It optimizes the ecological environment through a series of measures, takes the creation of a tea tourism town as a starting point, and explores and utilizes Fenghuang Town. Resource endowment, promote the integrated development of ecology, tea industry, culture and tourism, and actively create a "3.0 version" of integrated development of tea and tourism.

■Damei Chao'an

Rural ecological tourism has become "poetry and distance" in the hearts of tourists

Green mountains cover green trees, and clear water flows around the village. Taking advantage of the rural revitalization strategy, more and more beautiful and high-quality villages are emerging in Chao'an, such as the "Internet celebrity" Shifeng Village, the "red" Setian Village, the "ecological" Mingshuikeng, She ethnic group Ligongkeng, etc. . During holidays, Chao'an Village is very popular and has become the "poetry and distance" in the hearts of tourists.

These two municipal-level rural tourism boutique routes cover the characteristic tourist spots in the three cultural landscape belts of Phoenix Mountain, Longhu Ancient Village, and Sangpu Mountain, connecting food experience, health care experience, folk custom experience, New business cultural experience. Relying on the beautiful natural environment and rich tourism resources, Chao'an District strives to promote the development of the beautiful Chao'an brand, featuring rural eco-tourism, using regional culture to activate economic potential and release development momentum.