How to treat the marketing of Running Man?

Daye Chuangzhi, as the co-producer of Running Man, has also accumulated some experience in location selection of Running Man. Starting from the three core elements of the program content itself, the city and its location, and the shooting execution, the most suitable target city and location are sought. First of all, according to the characteristics of the program content itself, analyze the requirements and necessary conditions for choosing the shooting city and scene, and whether the target city can undertake the theme of the program and the number of shooting programs; Secondly, fully understand the target city, and understand and know the target city from the aspects of city history and culture, folk customs, food and humanities, accommodation and transportation, etc. Thirdly, consider the feasibility of landing shooting from the perspective of program shooting execution. Based on the three core elements, select the target city for program shooting, sort out the background information and venue information of the city, including program theme, specific venue, shooting execution, etc., and submit it to the program director group; After the preliminary examination of the city and site is passed, the program director group will arrange the city and site reconnaissance according to the unified time plan, and after reconnaissance, reconnaissance twice and reconnaissance three times, determine the shooting site that finally meets the program content. Finally, the program director and screenwriter will design the program theme and challenge tasks in combination with the determination of the shooting city and scene, and set the city and scene as the carrier of the program content as an inseparable part of the program. Every broadcast will always "run red" in a venue, a city or even a country.

For example, the first season 10 of Chu-Han Debate is a paradise for Wuhan Wanda Cinema; The third season 1 and the second period are Luoyang, Henan, which has a unique historical and cultural representative place; In the 6th and 8th issues of the fourth season, Xishuangbanna, Yunnan, which represents the king of China peacocks, has attracted much attention because of the hit of Running Man, which is also the embodiment of Daye Chuangzhi's strength in shooting location marketing. It also tells us that the most important thing in the choice of shooting location for running men is the fit and the transmission and output of unique cultural values. Daye Chuangzhi boldly tried "new play" in the way of "silence is better than sound", combining with the traditional culture of China and integrating with the customs. It can be called the "master" of modern TV variety in China.