What modules does the marketing system framework of hotel management group include?

The marketing system is a management system based on the enterprise's marketing objectives, focusing on the center of "customer", paying close attention to and responding to the dynamic changes of two parallel lines of "customer line and competition line" in the marketing process, and adjusting the four supporting columns of "product column, price column, channel column and promotion column" in time! It is emphasized here that in the marketing process, we should not only pay close attention to the dynamic change clues of customer consumption, but also pay close attention to the dynamic change clues that hinder enterprises from obtaining customer competition factors! The degree of attention of the two is light and heavy at different stages. For example, in the fierce competition, enterprises should take back their marketing eyes from competitors and pay attention to the dynamic changes of customers, instead of blindly adjusting with the changes of competitors' strategies; When the competition weakens, we should take the marketing eyes back from customers and pay attention to the changes of competitors. This is the so-called marketing dynamic balance.

The flow of marketing system

1, market opportunity analysis

(1) Open up market opportunities

(2) Evaluate market opportunities

Step 2 Choose the target market

(1) The market needs to be measured and forecasted.

(2) market segmentation

(3) Select the target market

(4) Market positioning

3. Develop marketing mix

(1) products

Represents the combination of goods or services provided by an enterprise to the target market, including product brand, packaging, quality, service and product combination.

(2) Price

Represents the amount paid by consumers to obtain products, including setting retail prices, wholesale prices, discounts and credit terms.

(3) Distribution

Representing various activities taken by enterprises to deliver products to target customers, including playing the role of wholesalers and retailers.

(4) Promotion

Take various activities on behalf of enterprises to publicize the advantages of their products and persuade target customers to buy them, including advertising, personnel promotion, business promotion and public relations.

4. Organize, implement and control marketing.