Xuechuan Food: Building a National Brand of Frozen French fries Industry Chain

when French fries, as the most common western-style fast food, began to be popular all over the world, the French fries economy naturally became increasingly abundant. It is estimated that by 222, the global frozen potato market revenue will reach US$ 6,1.95 million, and the frozen potato market in many western countries is becoming increasingly saturated, while the consumption market of frozen potato chips in China is growing with various favorable factors.

At present, many international fast food chain enterprises are turning to China to actively explore the market, greatly increasing the number of restaurants, and the China government is vigorously promoting the development of potato as the staple food, so the demand for frozen French fries in China continues to expand. At the same time, the fast food market, the main consumer of frozen French fries, accounts for less than 5% in China. Compared with the high saturation of more than 3% in the United States and Europe, China's frozen French fries industry has great potential for development.

With the growing scale of China's frozen French fries market, there are many entrants, but there are few local brands, and most of them are small and scattered. On the contrary, foreign-funded enterprises, with the advantage of being the first to enter the China market, occupy most of the market share of the local frozen French fries industry.

in the market whirlpool where foreign powers are numerous, there are only a handful of enterprises that can break through the tight encirclement, and Xuechuan Food takes the lead in the competitive torrent with the core competitive advantage of the whole industry chain. At present, Xuechuan Group is the only enterprise with industrial technology research institute in China. After years of industrial layout, Xuechuan Food, a food deep processing enterprise, was established in Zhangjiakou, Hebei Province in 212, and quickly rose to become a leading enterprise in potato processing products in China.

"We just want China people to eat their own healthy and safe potato products, instead of relying on imports for the French fries our children and future generations eat. The road to developing national brands is very difficult, but we have local advantages, and it is bound to go out of our snowy road, let the world eat French fries from China and recognize China manufacturing. " Mr. Wang Nan, a new generation pilot of Xuechuan Food, said that Xuechuan has invested a lot of time and effort to save strength and lead the market.

agricultural support and scientific research guarantee

Xuechuan Food relies on Xuechuan Agriculture, the most professional potato industrialization group in China, with profound scientific research and development strength and stable and high-quality raw materials.

As a national key leading enterprise in agricultural industrialization, a provincial high-tech enterprise, and a key enterprise in China seed industry credit, Xuechuan Agriculture completed the Potato Industry Technology Research Institute in 217, and became the vice-president unit of the China Seed Association and the president unit of the potato branch, and has cultivated more than 3 new varieties and strains of "Xueyu" series, built a virus-free seed potato breeding base of 16, mu, planted 4, mu of seed potatoes every year, produced 1, tons of seed potatoes, and given Xuechuan food.

Strong production and stable supply

At present, there are less than 1 frozen French fries production lines in China. In 218, China imported 19, tons of frozen French fries, up 54% year-on-year, and the import value was US$ 2 million, up 41% year-on-year, accounting for 76% of the total import of potato products. When the vast majority of French fries on the market depend on imports, in 217, Xuechuan invested 1 billion to build production and processing projects.

"At present, there are two production lines in Xuechuan. The first production line has an annual production capacity of 5, tons, and the second production line introduces the world's most advanced fully automatic production equipment, achieving an annual production capacity of 1, tons; At the same time, it has an all-powder production line with an annual production capacity of 1, tons. " A management who has worked in the Xuechuan production workshop for more than 5 years introduced it.

comprehensive layout and rich products

There is no doubt that Xuechuan Food has the largest potato frozen French fries processing industry cluster in China and even in Asia. It owns 11 super-large fully mechanized modern farms, including Keshiketeng Alpine Farm, Zhenglanqi Valley Farm and 1,-mu Farm on Chabei Bashang, which span 1, kilometers of gold planting belt. After 135 days of long sunshine and 17 degrees of temperature difference between day and night, Xuechuan has become a veritable "golden potato".

The product line of Xuechuan Food covers straight potato, coarse potato, irregular potato, coated potato and potato powder series, including classic best-selling product series: crown, diamond, ruby, jadeite, pearl, crystal and tulip, with a strong and stable production capacity. It has become a high-quality potato chip supplier for many large-scale catering chain enterprises and hotel restaurants in China, and also a high-quality whole powder supplier for many potato chips and snack foods in China.

Safe and reliable in quality:

From the safety point of view, Xuechuan Food immediately started the construction of product quality system, and passed the certification of China G.A.P, Global G.A.P, IS91, ISO22 and BRC, as well as the supplier qualification examination of multinational supermarket chains such as Tesco and Metro, SGS and Mai.

"Even so, in the process of developing foreign trade, there are still many merchants who doubt our China manufacturing during the negotiation, which shows that our national enterprises still have a long way to go to the world, and it also shows that more China manufacturing is needed to conquer the world with quality, and we are doing this!" A foreign trade official in Xuechuan said.

Green agriculture and industrial poverty alleviation

While improving the quality, Xuechuan pays attention to the sustainable development of man and nature. All farms adopt the combination of agriculture and animal husbandry and potato rotation, and at the same time promote the integration of water and fertilizer, and gradually try the dropper mode, saving more than 25% water per unit, and realizing environmental-friendly recycling. Xuechuan uses biological fermentation technology to produce biogas for heating while treating workshop waste, and produces biogas residue organic fertilizer and biogas slurry organic fertilizer, which explores a scientific way for waste treatment in potato processing plant.

Poverty alleviation by enterprises is the most important task in poverty alleviation. Xuechuan is market-oriented, takes cultivating and expanding new business entities as the breakthrough, and takes the interests of cooperative organizations as the link to drive farmers in Bashang poverty-stricken areas to help the poor through potato industry, so as to achieve agricultural efficiency, increase farmers' income and rural prosperity, and help them overcome poverty.

Xuechuan Food is deeply committed to the frozen French fries industry, and looks at the whole industry from the height of the whole industrial chain, and has gathered industrial ecological circles such as scientific research institutes, potato seed, plant protection, agricultural machinery, food processing and distributors, forming a situation in which many participants in the ecological circle are deeply bound and mutually beneficial.

China's frozen French fries industry has a bright future, but in the era of national enterprises, more enterprises like Xuechuan Food need to explore and go out of the road of frozen French fries manufacturing in China!