What are the characteristics of hotel consumer groups?

1, dietary requirements. Hotel catering can provide consumers with all kinds of food, which not only meets people's physiological needs, but also enables people to enjoy the special flavor of food and increase their knowledge. Therefore, hotels need to diversify their diets as much as possible and have distinctive tastes.

2. The need for health. Hotel consumers will feel that the food quality, hygiene and safety of hotels are much higher than those of roadside shops, which is beneficial to their health. Therefore, hotels should pay attention to improving the hygiene of restaurants' diets.

3. Social needs. The hotel is originally a place for people to make social contacts, visit relatives and friends, make normal social contacts, make new friends, or get together with the whole family to meet their personal needs for love and belonging. Therefore, hotels can provide space and quality services for consumers' social activities, and create a high-end, comfortable, harmonious and safe atmosphere for social activities.

Extended data:

Maslow's hierarchy of needs theory plays an important role in modern behavioral science. Maslow's hierarchy of needs theory is one of the five theoretical pillars of management psychology, including interpersonal relationship theory, group dynamics theory, authority theory, hierarchy of needs theory and social measurement theory.

Maslow's hierarchy of needs theory has been absorbed by behavioral science and has become an important theoretical problem in behavioral science. Maslow's hierarchy of needs theory shows that although travelers have different needs, they need to have something in common. From low to high * * * is divided into five grades.

Baidu encyclopedia-Maslow's hierarchy of needs theory