This paper analyzes how to carry out cultural innovation and artistic innovation in public relations planning of hotels.

Cultural innovation, artistic innovation, implementation of innovation strategy, etc.

1. cultural innovation: cultural innovation is an important part of hotel public relations planning, which helps to enhance the brand image of the hotel and enhance the customer's sense of identity with the hotel.

2. Artistic innovation: cooperate with artists or art institutions to hold art exhibitions regularly. This will not only enhance the taste of the hotel, but also attract art lovers.

3. Implementation of innovation strategy: Make clear the target market and customer groups of the hotel, so as to formulate the strategy more accurately.