How to do a good job in art sales

If art is regarded as an investment, liquidity must be given priority. Only the goods in market demand have liquidity, and this kind of work will be accepted by the market as long as you sell it. Many people are looking for this kind of job now. The following is how to do a good job in art sales, welcome to read!

To collect art, we should understand the multiple values contained in the collection itself.

In recent years, art collection has been in a hot trend, and many people have joined the collection for hobbies or investment purposes. Rich and nice people can go to auction houses to hang signs, but relying on a few coins, stamps and picture books to get a return on investment may not be able to find a suitable trading platform. If the stock market is used as an analogy, the former is like a fund trader, and the latter is like a retail investor who makes some side dishes. However, "retail investors" also have the satisfaction and sense of accomplishment of retail investors.

It is easier to buy than to sell.

In recent months, reporters have received feedback from readers, and most small collectors have reported that it is easy to buy collections, but it is more difficult to cash them out. According to the reporter's investigation, there are several ways to realize the art market at present: auction market, merchant repurchase and mortgage pawn. Among them, the auction market is the mainstream way to realize cash, but the threshold for the collection to enter the auction house is high, which makes ordinary collectors discouraged. The second is to collect commissions. The key is to make a fuss and not enter the auction house. There are also conditions for merchants to buy back, either for a certain period of time or just to maintain their own brands. Generally, you can only buy places in hard currency such as gold, and discount them with invoices; The discount threshold of pawn is high, and the discount is only 20% to 70% of the market price. If the capital chain is not broken, small and medium collectors generally will not choose.

The difficulty of cashing out really makes small and medium collectors have a headache. So, why is it so difficult to cash in art collections?

"recognize" before collecting.

In view of this problem that most collectors are generally concerned about, the reporter interviewed experts in the field of collection by telephone to find out. Wu Shaohua, president of Shanghai Collection Association, said frankly that it is indeed a common phenomenon that the art market is mixed and the collection is difficult to realize. He believes that, first of all, the realization of the collection should follow the laws of the art market itself, and collectors should recognize the value of the collection itself at the beginning to avoid being unable to get rid of it in the future.

In Wu Shaohua's view, there are two objective reasons for the chaos in the art market. On the one hand, various "experts" fool collectors and make them lose their way. On the other hand, it is media hype, which makes collectors even more puzzled. These two aspects lead collectors to blindly listen to him when choosing collections. "Subjectively, many collectors don't regard collection as a cultural activity, but only value the commercial value of the collection-as collectors, when collecting works of art, they should see the cultural value, collection value and historical value contained in the collection itself."

Quick success and instant benefit is a taboo.

Regarding the difficulty in realizing the collection, Wu Shaohua gave his own three principles: First, the authenticity of the collection is the major premise. When buying a collection, be sure to close it. If the artwork itself is a fake, it is reasonable that it cannot be cashed out. Secondly, the collection should be "raised". The appreciation of the collection takes time to accumulate, usually 3 to 5 years, and some even 10 years or more. With the accumulation of time, the value of the collection will naturally rise. "Some collectors plan to buy in spring, sell in autumn, or even more extreme, buy in the morning and want to sell in the afternoon. It is not difficult to cash in. " In addition, we should collect it with a balanced attitude. The collection activity itself is an appreciation and enjoyment of history and culture, so don't be eager for quick success. At the same time, collection is also a matter of protecting cultural heritage and benefiting future generations.

Collector Liang Zhiwei agrees with Wu Shaohua. He believes that the collection of works of art should maintain a "fun" mentality, be happy physically and mentally, and try not to have speculative psychology. For the collection business, short-term speculation should not expect high returns. In addition, when you get started, you will find that there are actually many channels to realize cash. In addition to auction, you can also use antique markets, cultural relics shops, or online transactions. If there are lovers who communicate frequently, they will open up new sales channels.

It is important to find the right collector.

Liang Zhiwei also believes that the phenomenon of "easy to buy but difficult to sell" in the art market is very common. He believes that there are also reasons for the plight of small and medium-sized collectors. First of all, I just haven't found the right person. Buying a collection is based on the collector's personal vision, while selling a collection requires collectors with the same vision. Failure to find a suitable buyer will make the collection unsold. Secondly, I don't want to lower the price. On the premise that the collection is authentic, it is easier to sell it at the price converted from the purchase price of the collection into the principal and interest of the bank, but most collectors don't want to sell it at a low price. Many collectors are holding the mentality of making a big profit. And the art market fluctuates greatly. When it goes up, everyone buys with the wind, and when it goes down, everyone is eager to sell, which is also one of the bottlenecks in cashing out.

Beijing will build a market trading platform to escort the art auction.

Establish "Beijing price" and realize "Beijing price fluctuation dominates the world price"; Create a "Beijing release" and make it a weather vane of the global cultural relics and art trading market; Establish a credit rating, rate and publish the experts of cultural relics appraisal. The reporter learned from the symposium on the development of cultural relics and art trading industry in Beijing that the city will build six platforms to escort the development of cultural relics and art auction market. These six platforms include: market trading platform, exhibition platform, price index platform, information data platform, credit rating platform and theoretical research platform.

It is understood that this city is gradually becoming the auction center of world cultural relics and artworks. Every year, about 500,000 collectors at home and abroad participate in auctions and related activities in Beijing, and the total turnover of cultural relics auctions in 20xx has exceeded 50 billion yuan.

Appraisal experts will conduct credit rating.

In recent years, with the rise of the national collection craze, chaos in the fields of cultural relics auction and appraisal has emerged one after another. In order to better promote the development of cultural relics and artworks trading industry, the city will establish a credit rating platform, which will make moral issues economical, integrity issues market-oriented and credit issues hierarchical. Through in-depth, comprehensive and scientific analysis of the relevant information of the trading subject, the corresponding credit rating is made, which is linked with the market access mechanism to achieve the purpose of standardizing transactions, purifying the market and enhancing credit.

According to the regulations, this credit rating will be divided into two categories, one is for auction enterprises and cultural relics companies, and the other is for appraisal experts and collectors. The rating results will be published in the mainstream media regularly.

There will be a guide price for artworks.

The price of artworks is no longer "looking at flowers in the fog", and the city will establish a price index platform. Experts say that mastering pricing power is an important symbol of building a world cultural relics and art trading center. Our city should fully integrate the superior resources of all parties, and the relevant government departments should take the lead in establishing a complete price index platform, including auction enterprises, cultural relics companies, intermediaries, mainstream media, new Internet media and financial service institutions.

Through this platform, the data information of all parties is summarized, and the "Beijing price" of cultural relics and art transactions is analyzed and formed, including price data such as single product price index, classified price index and total price index, which are published in real time or regularly. This is not only conducive to standardizing the market, but also conducive to leading the trading market with "Beijing price" and realizing "Beijing price fluctuation dominates the world price".

Information on cultural relics and artworks will be released in Beijing.

The city will build an information data platform, establish and improve the information collection network, production network, communication network, marketing network and database of cultural relics and artworks, timely and accurately capture the latest information, market trends and enterprise trends of the global cultural relics and artworks industry, release authoritative professional information at the first time, master the right to speak internationally, build the brand of "Beijing Release", and make "Beijing Release" a weather vane of the global cultural relics and artworks trading market.

Market trading platform is expected to be "online"

The city will establish trading platforms with various forms and different positioning to achieve differentiated development. On the one hand, build a high-end platform, support key auction companies such as Hanhai and Poly, and turn China Art Exchange Center into a first-class art exchange center to occupy the international high-end market; On the one hand, standardize mass platforms, encourage the prosperity and development of antique markets, private museums, art galleries and galleries, integrate collection resources and revitalize folk collections.

In addition, the cultural relics and art trading platform is expected to go online. The city will build an online cultural relics and art trading center to provide convenient, fast and efficient trading services.

Exhibition platform attracts global collectors

Relying on the advantages of Beijing's exhibition resources, we will hold exhibitions of cultural relics and artworks, gather the essence of global cultural relics and artworks, and build an exhibition brand with international influence and appeal. Attract top collectors and collectors at home and abroad to gather in Beijing to participate in exchanges, exhibitions, seminars, negotiations and cooperation.

According to preliminary statistics, the rapid development of cultural relics and art trading industry has become an important driving force for the development of cultural activities and service industry in this city. Auction activities promote the large-scale development of cultural relics and art appreciation, lectures, auction display, catalogue publishing and distribution and other related industrial chains. In addition, it has greatly promoted the development of Beijing's financial, tourism, logistics, catering, hotels and other service industries. According to incomplete statistics, about 500,000 collectors at home and abroad participate in auctions and related activities in Beijing every year.

A theoretical research platform is expected to be established.

Cities should build theoretical research platforms and "make the best use of everything". Relevant departments such as cultural relics will fully integrate the academic research resources of institutions of higher learning, cultural relics institutions and auction institutions, deepen basic theoretical research, industrial research and market research, do a good job in strategic research and top-level design, introduce industry standards, formulate price indexes, and put forward development countermeasures to provide theoretical and intellectual support for the rapid and healthy development of the industry.

The background of the news story

The auction turnover quadrupled in four years.

The cultural relics and art trading industry in this city has a large plate and rapid growth. In 2007, the auction turnover of cultural relics in Beijing broke through the10 billion yuan mark for the first time, and maintained rapid growth. The total annual turnover of 20xx exceeds 50 billion yuan, a fourfold increase in four years. Not only that, high-end lots are gradually getting together in Beijing. Take the year 20xx as an example. Of the over 2/kloc-0 pieces of China cultural relics and artworks in the world, Beijing sold 14 pieces, accounting for two-thirds.

In Beijing, leading enterprises and cultural relics shops gather. This city not only gathers domestic first-class auction enterprises such as Guardian, Hanhai and Poly, but also has 63 cultural relics shops and more than 20 trading markets such as Beijing Antique City, Tianya Antique City and Panjiayuan Antique Market, with an annual transaction volume of 4 billion yuan. "Beijing's cultural relics and art trading market is increasingly recognized by domestic and foreign industries, becoming the fourth largest art market in the world after London, new york and Hongkong, and the largest cultural relics and art trading center in China." Kong Fanzhi, director of the Municipal Cultural Relics Bureau, said that it is worth mentioning that there are many research institutions in Beijing that have made remarkable achievements in cultural relics identification and theoretical research.

However, with the increasingly active collection of cultural relics and artworks, chaos in the field of cultural relics identification emerges one after another. "Although the cultural relics and art trade in Beijing has made great progress, it is still in its infancy." The relevant person in charge of the Municipal Cultural Relics Bureau said frankly that the market is not mature enough, and the problem of "scattering" and "chaos" is more prominent. Some enterprises don't obey the rules and cheat buyers, so the cultural relics trading market is difficult to distinguish between true and false, with mixed quality and lack of integrity.

"These are inevitable problems in the industrial cultivation stage. We should look at them from a development perspective and not waste food because of choking." Xuejun Gan (Weibo), the person in charge of Huachen Auction, believes that "cities should pay more attention to promoting the cultural relics and art trading industry, rather than regulating and restricting it. The market has certain self-healing and purification functions, and selling fake goods cannot become the mainstream. "

Related viewpoints

The entry threshold for cultural relics and artworks should be lowered.

"In recent years, the auction has returned more than 65,438+10,000 cultural relics and more than 30 national treasures." The relevant person in charge of the China Film Association revealed during the discussion, however, there are still some embarrassment in the return of cultural relics to the customs, and the relevant departments should establish regulations specifically for the entry of cultural relics and works of art as soon as possible, instead of treating them as general goods.

"The return of cultural relics faces huge value-added tax and customs duties." Ma Weidou, a collector, said, "Sometimes when I buy cultural relics from abroad, the customs formalities and fees are very high, and the tax paid is even higher than luxury goods. I hope that the relevant departments will introduce policies as soon as possible to facilitate more China cultural relics to return to the motherland. "

More than 40 auctions will be held next month.

Since this month, spring auctions have been opened one after another. According to the statistics of Beijing Municipal Bureau of Cultural Relics, more than 40 small-scale special auctions will be held by 105 auction enterprises of cultural relics and artworks in this city.

In addition, the city plans to build an art education and exhibition center, which is located near the Temple of Heaven. "Publicity and display should be multifaceted, because cultural relics collection is not just something that rich people do." Collector Ma Weidou said.

Art tax gate

20xx65438+On February 9th, the State Council Customs Tariff Commission issued a notice on the implementation plan of 20xx tariff, which reduced the import tariff of three artworks by 6%. In April, 20xx, the top management of IFAS, a well-known domestic art transportation company, was invited by the Customs to assist in the investigation. Recently, a well-known collector in Shanghai was interviewed by the customs. According to media speculation, he may face a tax payment of 40 million yuan ... The strange things that have happened in the art circle recently point to the newly adjusted art tariffs. After real estate, the fiery art market is about to face severe official supervision. Whether it's settling accounts after autumn or bashing head-on, tariffs will be an insurmountable hurdle for China's art market.

The contradictory chain of "heavy taxes" on works of art is interlocking.

At the end of last year, the Notice of the State Council Customs Tariff Commission on the Implementation Plan of Tariff No.20xx (hereinafter referred to as Tax Commission [20xx] No.27) clearly stipulated that the original paintings of oil painting, pastel painting and other hand painting, woodcut, printmaking and lithograph should be included in the tariff rate table for import of tariff quota commodities; Since 20xx, the import tariffs on these three artworks and original sculptures of various materials have been 12% and 6% respectively. This seems to be a 6% tax reduction plan, but according to industry analysis, imported works of art still need to pay 17% value-added tax, and if transactions occur, they still need to pay 12% consumption tax, plus 6% import tariff. In fact, the comprehensive tax rate on art imports exceeds 30%, and in some cases the tax rate even exceeds 40%.

Faced with such a heavy tax, the general attitude of the art industry is that this adjustment plan will cast a shadow over the development process of China art market. According to expert analysis, the business of Christie's and Sotheby's, two international auction giants, in China will be hurt first. From the visibility of the current events, it can be predicted that this year's autumn auction in Hong Kong will be affected by the "Notice No.27". As for whether domestic auction companies will be implicated, experts believe that this will be a chain reaction. If the international auction index institutions are affected, the domestic art auction market will also respond.

As a domestic gallery industry in the primary market and an art broker who relies on galleries for survival, it has been a "retail investor" who introduced foreign art in China for many years and acted as an art import and export broker when the market was not standardized. Due to the lack of official system protection, they have never occupied a great advantage in the game with taxation, so that in some cases, irregular tax avoidance or tax evasion will occur. Therefore, it has been reported recently that some gallery leaders and art brokers were interviewed by the tax authorities. In addition, due to tariff issues, art fairs that rely on the gallery industry may reduce their attractiveness to overseas galleries.

Prior to the 27th Notice, both the volume and the global share of China's art market showed a rapid growth trend, although China's art tariff ranked first in the world. It is understood that the United States, Britain, Japan, Canada, New Zealand, South Korea, Russian Federation, China, Hongkong, Taiwan Province Province and other countries and regions all implement zero import tariffs on artworks, while other taxes and fees such as value-added tax, and many countries and regions also offer substantial discounts or price reductions on artworks. Therefore, some experts predict that all aspects of China's art market may be suppressed to varying degrees after tariff adjustment. Foreign galleries dealing in China art may prefer Hongkong to Chinese mainland. The enthusiasm of domestic art buyers is hard to guarantee, and some collectors who have already set foot in it are even more embarrassed. If the customs has conclusive evidence, I'm afraid it's hard to escape the fate of paying taxes.

The problem of art trust reappears in a small climax

According to the statistics released by Yiyi Trust Studio recently, in the first quarter of 20xx, domestic trust companies issued a total of 13 art trust products, with a total capital scale of181400 million yuan, a substantial increase over the same period last year. According to industry insiders, with the gradual improvement of supporting services such as art appraisal, valuation and insurance, and the further integration among collectors, galleries and auction houses, the future development prospects of the art trust market are worth looking forward to.

The circulation has steadily increased.

According to the statistics of Yiyi Trust Studio, in the first quarter of 20xx, domestic trust companies issued a total of 13 artwork trust products, an increase of 7 models year-on-year, with an increase of 1 16.67%. Compared with the fourth quarter of last year, it decreased by 1. In the first quarter of this year, the issuance scale of art trust was1813.74 million yuan, compared with12.7 million yuan in the first quarter of last year, up by 42,438+0% year-on-year; Compared with the issuance scale of 654.38+39.2 million yuan in the fourth quarter of last year, it increased by 30.3% from the previous month. A total of 12 products were established in the first quarter of this year, with a year-on-year increase of 500%; Compared with the 14 products established in last quarter, it decreased by 14.29%. Judging from the scale of its establishment, it was 928.34 million yuan in the first quarter of this year, an increase of 2.389 1% compared with 273.92 million yuan in the first quarter of last year and an increase of 6.5438+05.75% compared with 802 million yuan in the fourth quarter of last year. On the whole, the issuance of art trust in the first quarter of this year increased significantly compared with the same period of last year, but it slowed down compared with the previous quarter.

The yield shows a downward trend.

According to statistics, the average life span of art trust products in the first quarter of 20xx was 2.02 years, which was 0.35 years lower than that in the first quarter of 20xx. Compared with the fourth quarter of last year, the term increased by 0. 1 year.

The average rate of return of art trust in the first quarter of 20xx is 10.06%, which is 0.54 percentage points higher than the average rate of return of 9.52% in the first quarter of 20xx. Compared with 10.35% in the fourth quarter of last year, the average yield decreased by 0.29 percentage points. The average term of art trust has been shortened this year, while the average yield has increased; Compared with the previous quarter, the term has been extended and the yield has decreased. Mainly due to the gradual easing of monetary policy this year, the liquidity in the market has increased, the overall yield of trust products has shown a downward trend, and the yield of art trust has also declined.

Judging from the investment target, the investment target of art trust in the first quarter is still mainly painting and calligraphy, including modern painting and calligraphy works at home and abroad. This is mainly because most domestic trust companies have just set foot in the field of art investment and are cautious in operation, so they all choose traditional calligraphy and painting as the investment target.

The market prospect can be expected

Beneficial Trust Studio said that although there is a lack of authoritative appraisal institutions for works of art and the valuation system is not perfect, insurance companies cannot provide insurance services for works of art, and banks cannot provide mortgage financing services for works of art, which restricts the development of works of art trust to some extent. But in the long run, the future space and prospects of the art trust market are very attractive. There are four main reasons for this.

First of all, the rapid growth of domestic economy and the increase of national wealth have laid a material foundation for the financialization of artworks. Secondly, in recent years, the involvement of financial capital in art has injected abundant funds into the art market, which will support the future development of China art market to become increasingly large-scale, diversified and flexible. Third, the domestic art market is becoming more and more mature and the auction market is becoming more and more active, which is conducive to promoting the rapid and stable development of the domestic art trust market. Finally, in recent years, with the promulgation and implementation of laws and regulations related to the art market, the continuous improvement of the legal environment has also created conditions for the development of the art trust market.

In 20xx, the total transaction volume of China art market reached 2,654.38+0.08 billion yuan.

Zu Hai, deputy director of the Cultural Market Department of the Ministry of Culture, pointed out on the 24th that China's art market has developed very rapidly in recent years. In 20xx, the total transaction volume of China art market reached 2108 billion yuan, including 97.5 billion yuan for art auction market and 35,654.38+billion yuan for galleries, art brokers and art fairs. However, some long-term accumulated problems have also emerged in recent years. The imperfect legal system construction and weak supervision of the art market have greatly restricted the healthy development of the art market. This year, the Ministry of Culture and the Ministry of Commerce and other departments will jointly carry out special rectification of illegal art auctions to further curb the chaos in the auction market.

On May 24th, the kick-off meeting of the first National Art Market Legal Publicity Week, jointly sponsored by the Ministry of Culture, Hubei Provincial Department of Culture and China Auction Industry Association, was held in Wuhan, Hubei Province, which launched the Art Market Legal Publicity Week in an all-round way.

Zu Hai pointed out in his speech that the art market in China has developed very rapidly in recent years. In 20xx, the total transaction volume of China art market reached 2108 million yuan, including 97.5 billion yuan for art auction market and 3.5100 million yuan for galleries, art brokers and art fairs. However, some long-term accumulated problems have emerged in recent years, such as the lack of industry integrity, the proliferation of counterfeit goods, false identification, fake auctions, speculation in art share trading, etc., which have become the focus of media reports and social attention. He believes that the imperfect legal system construction and poor supervision of the art market have greatly restricted the healthy development of the art market. So in 20xx, Publicity Department of the Communist Party of China, Ministry of Culture, Ministry of Commerce and other departments issued normative documents such as Opinions on Implementing the State Council's Decision on Strengthening the Management of Cultural Property Rights Trading and Art Trading, Guiding Opinions on Promoting the Development of the Auction Industry during the Twelfth Five-Year Plan, Notice of the Ministry of Culture on Strengthening the Management of the Art Market, and the China Convention on Self-discipline of Cultural Relics and Art Auction Enterprises issued by China Auction Industry Association, all in order to standardize the trading behavior and purify the industry atmosphere. This year, the Ministry of Culture and the Ministry of Commerce and other departments will jointly carry out special rectification of illegal art auctions to further curb the chaos in the auction market.

Zu Hai emphasized that in the future, the Ministry of Culture will focus on cultivating the first-class market, namely the gallery industry, actively promote the integrity brand building in the art market, establish laws and regulations urgently needed for the development of the industry, and vigorously promote the development of the art market. In terms of legal system construction, the Ministry of Culture has been drafting the Regulations on the Management of Art Market for several years, and has studied and established a set of management systems for art market, such as auction transaction, gallery brokerage, sales, exhibition, import and export, appraisal and evaluation. He also believes that there are still many difficulties to be overcome in the process of drafting the regulations, such as the art broker system, the protection of art rights, evaluation and appraisal. He hopes that the industry, the legal profession and the public will participate extensively and study and solve it in depth.

When talking about the development and management of the art market, Zu Hai thinks that we should fully understand the important role of the art market in cultural inheritance. As an image memory of the development of human society, artworks record the endless process of a country and a nation, condense the essence of history, inherit the spiritual blood of culture and show the great spirit of the nation. By satisfying people's aesthetic needs and spiritual needs, we can enhance our appreciation and temperament, thus improving the public's happiness and social harmony. He pointed out that to advocate the rational investment and consumption concept of art collections, cultural departments at all levels are required to actively encourage the development of art licenses, art replicas and art derivatives, and gradually change the pattern that art collections only belong to the rich, so that more ordinary people can afford "masterpieces" and enjoy the greatness and kindness of art in their daily lives. He stressed that it is necessary to cultivate the art market, hold art exhibitions, guide more people to pay attention to, understand and like art, and make art appreciation a habit and an important part of life.

Zhangyan Hua, president of China Auction Industry Association, said that in 20xx, the national auction business of cultural relics and artworks generated more than 800 million yuan in tax revenue, and the per capita tax revenue exceeded 266,700 yuan, far higher than other important financial industries such as securities industry and banking industry. In terms of historical contribution to the return of cultural relics, in the past 20 years, more than 6,543,800 pieces of China cultural relics were returned through the auction industry (24,000 pieces were returned in just 20xx, with a total turnover of 6,543,800 and a total turnover of 86,543,800+600 million yuan), among which many important national treasures were collected and auctioned by important domestic museums.

My Opinion on Spring Auction in 20xx Art Market

By the spring auction of 20XX, as the major auction houses rushed to Asia, Europe, North America, Oceania and other places to collect works, the curtain of the spring auction of 20xx was slowly opened. Although the auction market was affected by autumn auction last year, many people in the industry set a "gray" tone, and many collectors also held a wait-and-see attitude, but many auction house leaders are still optimistic about this year's spring auction market. As the weather vane of the auction market in the Mainland, the impressive record of Sotheby's Spring Auction in Hong Kong seems to convey a message of market recovery. Coupled with the popularity of many domestic auctions, can you predict whether the market has turned cloudy and sunny? How do experts interpret this? What does the auction company think? What is the performance and trend of the major art sectors?

"Different opinions" —— Perspective of Spring Beating

Affected by the shrinking autumn auction in 20xx, China art auction market has entered a delicate adjustment period. Many collectors hold a wait-and-see attitude, which adds more variables to this year's autumn auction. Is the market in the adjustment period of continuous downturn, or is it mushrooming? All this affects the nerves of China art market or the world art market.

Affected by the inertia of 20xx autumn auction, people are uneasy about whether the coins that rise and fall in this year's art spring auction are "heads" or "tails". In addition, with the continuous adjustment of the macro economy, market participants generally believe that the prospect of this year's spring auction is not optimistic. Despite the success of the art market in the past two years, there are many opinions in the industry on whether the market can continue to grow this year.

Expert: The market tends to be stable and rational.

Mu, vice president of China Art Market Research Institute, believes that there will be some room for downward adjustment in the process of stable development of China art auction market in 20xx. It mainly includes two aspects, one is that the market size will be moderately reduced, and the other is that the amount of competitive speculative funds will be reduced.

Under this general trend, there are four points to pay attention to. First of all, the market growth scale and growth deceleration structure are being adjusted. The market growth rate of art auction this year is not as fierce and strong as that in 20xx, especially in the spring of 20xx, but the growth rate of some small and medium-sized enterprises and emerging enterprises in the regional market will be further accelerated. Second, lots of 1 100 million yuan will still appear, but the segmentation will be more obvious. "For example, in the past, we were more divided into China painting and calligraphy, contemporary art and porcelain miscellaneous, and we will find that light ceramics are not only ancient, but also contemporary. There are not only contemporary pottery, but also other forms, including purple sand. Some very fine classifications may become some hot spots in the art auction market next year. " Ximu mentioned it. Third, the auction scale of the entire art market will be moderately adjusted. "I estimate that there will be a callback range of 15% to 20%."

Guan Yu, head of Yachang Art Market Monitoring Center, believes that the overall economic operation level in 20xx will be lower than that in 20xx, and the trend of China art market is closely related to macro-economy and liquidity. "The external economic environment in 20xx has not been significantly favorable, and it is difficult for the turnover of this spring auction to exceed that of last autumn auction." The appearance of one or two high-priced lots does not represent the quality of the market. There are too many accidental factors. Previously, the emergence of "sky-high" lots may be boosted by financial capital, but it is expected that the boosting factor of financial capital will be much weaker this year. The phenomenon that buyers blindly rob things will be much less, including financial capital and speculative buyers will become more rational.

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