Dubai Shopping Festival Shopping Festival

20 1 1165438+1On October 7th, the organizing committee of Dubai Shopping Festival (DEPE) officially announced the details of 2011Dubai Shopping Festival (DSF) and Dubai Summer Surprise (DSS).

20 1 1 Dubai Shopping Festival (DSF)-65438+1from October 20th to February 20th, lasting for 32 days.

20 1 1 Dubai Summer Surprise (DSS)-June 22nd to July 3rd1,lasting for 39 days.

The organizing committee of Dubai Shopping Festival said that this move will help local residents, regional and international tourists, tourism industry and travel agencies to arrange shopping time and visit tourist destinations reasonably.

Announcing the date of DEPE Festival is our best effort to make our citizens and regional and international tourists better plan their holiday trips. At the same time, it will help travel agencies or travel groups to launch their special package services and further improve the activities of tourist destinations next year. DEPE said in a statement: When we decided on two festivals next year, we fully considered many factors, including the holiday time of local and regional schools, Ramadan next year and the annual tourist peak.

Planned promotion activities

Undoubtedly, some industries, such as tourism-related retail, hotels and derivative industries, are expected to benefit from the announcement of the specific dates of the two festivals. In 20 10, about 6000 retail stores participated in DSF and DSS activities. At present, international and regional retail brands can contact in advance and make an appointment to participate in promotional activities.

DEPE holds DSF Festival, Dubai Festival and Dubai Eid al-Fitr every year, which are three internationally renowned promotion activities. These activities have had a great social and economic impact on the Dubai community and played an important role in promoting Dubai to become a major tourist, leisure and commercial destination in the Middle East.

Dubai Shopping Festival was founded on 1996, aiming to make Dubai one of the best tourist destinations in the world, and make it a paradise for shoppers and children, which was requested by His Highness sheikh mohamed bin Rashid Al-Allermark, Vice President, Prime Minister and Sheikh of the United Arab Emirates. It is also the first successful example in the Gulf region in which the government and the private sector closely combine and use favorable resources to promote the development of the whole market.

Dubai Summer Surprise was founded in 1998, and now it has become the biggest summer activity in the Middle East. DSS is a shopping festival sponsored by Dubai government. Ten different government departments, shopping malls and restaurants will arrange different programs according to different types of surprises. DSS is the summer version of Dubai Shopping Festival held in winter, a summer carnival full of surprises and surprises, with unexpected gains from time to time. During the festival, there are a series of entertainment activities, including children's activities and family entertainment specially designed for summer vacation, as well as fashion shows and art exhibitions. What is most worth looking forward to is naturally shopping discounts and ubiquitous sweepstakes. In 2009, the event attracted 2.2 million tourists and the consumption income reached 33.7 billion dirhams. 2015 65438+1October 27th To celebrate the 20th Dubai Shopping Festival, a high-end luxury and dazzling diamond fashion show was staged at Armani Hotel in Dubai, United Arab Emirates. The event * * * showcased nearly 65,438+000 sets of various kinds of diamond jewelry provided by DHAMANI Company, with a total value of over 6,543.8+billion dirhams (about 6,543.8+0.7 billion yuan), including many private collections of the royal family of the United Arab Emirates, making it the most luxurious fashion show in the world.