Jiangsu self-taught 30463 Introduction to Hotel Management Examination Outline (Gao Gang 18 19)?

The textbook version corresponding to this syllabus is Hotel Management (4th edition), edited by Tsinghua University Publishing House and Zheng, 20 19 edition.

Gaogang 18 19

Outline of Jiangsu Higher Education Self-study Examination

Introduction to 30463 Hotel Management

Editor of Nanjing Normal University (20 19)

Jiangsu province higher education self-study exam Committee office

First, the nature and objectives of the course

I. Nature and characteristics of the training course

Introduction to Hotel Management is a compulsory course for the tourism management major (undergraduate) in our province's higher education self-study exam, and it is also a professional basic course to cultivate, test and strengthen the basic theory and knowledge of hotel management for candidates.

Second, the curriculum objectives

In order to meet the needs of hotel management practice and the needs of hotel students to learn and expand their knowledge, this course makes a comprehensive and in-depth analysis and discussion on the basic contents of hotel management, such as hotel management overview, basic theories and methods, and quality management. At the same time, combined with the development status of modern hotel industry, hotel resource management, service management, safety management and hotel investment planning and preparation management should be appropriately increased, and students' practical ability should be comprehensively improved.

Third, the connection and difference with related courses.

This course needs introduction to management as the leading course.

Second, the evaluation objectives

In the assessment objectives of this syllabus, the requirements of the ability level to be achieved are stipulated in four levels: memory, understanding, simple application and comprehensive application. The four competency levels are progressive, and the meaning of each competency level is:

Memory (1): Candidates are required to know and remember the main contents of hotel management concepts and principles in this course, and make correct statements, choices and judgments according to different requirements of assessment.

Understanding (2): Candidates are required to comprehend and understand the connotation and extension of the concepts of management and hotel management principles in this course, and to understand the differences and connections between hotel management and general management.

Simple Application (Ⅲ): Candidates are required to analyze the general situation in the process of hotel management according to the known knowledge of hotel management, make correct judgments and give solutions.

Comprehensive application (4): Candidates are required to comprehensively analyze and demonstrate the cases in the hotel industry and its tourism industry according to the known knowledge of hotel management and tourism, and get a comprehensive solution to the problem.

Third, the course content and assessment objectives

Chapter I Overview of Hotel Management

I. Learning objectives and requirements

Through the study of this chapter, students are required to: ① master the definition and concept of modern hotels and hotel resources; ② Understand the types, grades and functions of hotels, as well as the approval and management of star hotels; ③ Mastering the characteristics and contents of modern hotel management; ④ Understand the advantages, joint forms and structural relations of modern hotel groups.

Second, the assessment knowledge and requirements

(1) Hotel Profile

Memories: ① The concept of modern hotel.

Understanding: ① The conditions that a modern hotel should have.

Simple application: ① the position and function of the hotel.

(2) Type and grade of hotel

Memorization: ① Hotel types (different classification methods).

Understanding: ① Approval and management of star-rated hotels in China.

(3) Functions, requirements and layout of modern hotels.

Memorization: ① Basic functions and requirements of the hotel (traditional functions and modern functions).

Understanding: ① Hotel layout (basic layout requirements and architectural layout forms).

(D) the characteristics and contents of hotel management

Memories: ① Characteristics of hotel management.

Comprehensive application: ① the content of modern hotel management

(5) Modern Hotel Group

Memories: ① advantages of hotel group; (2) The joint form of hotel groups.

Understanding: ① the structural relationship of hotel groups.

Simple application: ① International and domestic hotel groups

Third, the key issues of this chapter.

Understand the sub-concepts of hotel comprehensive, foreign-related, commercial and public places; Understand the service nature and management of the hotel through the types and functions of the hotel, and comprehensively use the contents of hotel management in combination with the current examination and approval management standards.

Click to download: 30463 Introduction to Hotel Management (Gao Gang 18 19) full version.

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