Why did travel websites collectively remove APA hotels from their shelves?

Japanese budget hotel chain APA placed right-wing books written by the group’s CEO in its hotel rooms, which caused dissatisfaction on the Internet. After the incident continued to unfold, major online travel websites including Tuniu, Ctrip, and Tongcheng immediately removed APA Group hotels from their shelves.

It is understood that the Japanese APA Hotel Chain Group has more than 400 hotels distributed throughout Japan. For users who have booked APA hotels, online travel websites have also actively responded and provided free hotel upgrade policies. On the evening of January 18, Yu Xuan, general manager of Tuniu Hotel Division, said in an interview that Tuniu will proactively communicate with customers. For customers who intend to change, Tuniu will bear the price difference and provide the originally booked APA hotel. Higher class hotels nearby.

During the upcoming Spring Festival holiday, many consumers will travel to Japan. This is the busiest time for the Japanese hotel industry. Industry insiders believe that APA Group’s response to this incident will lead to a continued decline in its performance during the Spring Festival and in the future.

Yu Xuan said: "APA is positioned as an economic chain hotel group. The recent average price is 500-600 yuan. The average price of Japanese hotels chosen by Chinese tourists on our platform is about 1,000 yuan. Go there About 5% of Chinese tourists in Japan will choose related hotels under this hotel group. 5% may not seem particularly large, but considering the base number, this proportion is actually not small.”