How to do a good job in hotel precise marketing?

The life of a hotel lies in quality, which includes hardware and software.

At work, we often encounter such a situation. When salespeople work hard to bring customers to the hotel, but the customers leave because of the poor facilities, equipment and service of the hotel, it can be said that the loss of customers caused by this is very terrible for a hotel. It is a pity to leave a customer, but the damage to the hotel image is extensive. Therefore, before any marketing promotion, we must first improve the quality of the hotel itself. For various reasons, the hardware can't cover everything, but the service must be standardized, even more humanized and personalized. Only by doing this can we be qualified to do so-called promotion.

Second, loyal customers.

The quality of humanistic promotion (customer maintenance) determines whether a hotel can have a group of loyal customers and ensure that the hotel has a high customer return rate.

Old customers are the cornerstone of the hotel's survival, and the customer return rate is also an important yardstick to measure a hotel's marketing. When we develop new customers, we often hype with them, but when customers really come to the hotel, we often ignore the internal marketing of the hotel. Guests feel despised in the hotel, which eventually leads to more guests and fewer who can really stay. Therefore, the hotel marketing department should cooperate with all departments of the hotel to establish a customer maintenance system, and provide perfect services for every guest who comes to the hotel through the leading guidance of the marketing department. And develop more potential customers through the word-of-mouth effect of customers, which requires the marketing department and the front desk to formulate a perfect customer maintenance system.

Third, characteristic marketing.

The formulation of special promotion should be in line with the actual situation of the hotel.

Each hotel has its own characteristics, with good geographical location, good service facilities and distinctive services, which requires marketers to clearly locate the characteristics of the hotel through the analysis of the market examination room.

Take Huade Hotel in Qinghai as an example. Huade Hotel clearly put forward the characteristic concept of the hotel at the beginning of its construction: "We are not a simple hotel, we are not only providing food, accommodation and transportation for our guests. We hope that our guests can get extensive help at the Ward Hotel, whether at work or personally. We hope that every guest can treat us as their family, friends and colleagues. " In the promotion, we extended the check-out time of the room in consideration of the needs of the guests.

Through these, we won the recognition of customers, consolidated old customers and developed many new customers through old customers.

Fourth, advertising sales are very important for the promotion of the latest hotel activities.

Because of the different solar terms and festivals, hotels have to do different promotional activities at different times, which requires the support of advertisements. For small and medium-sized hotels, the advertising fee is too high to bear, and advertisements should be published according to the characteristics of advertisements. For example, hotels offer room discounts, which are aimed at specific local audiences. In this case, we choose the lobby banner promotion, online quotation and fax to inform our old customers. This will not only save money, but also let the guests in need get information. If the hotel launches catering activities, because the catering audience is wide, it is necessary to choose newspaper advertisements with large circulation, so the use of advertisements must be based on the audience of advertisements. Another point is that since we want to advertise, we must ensure that the content to be advertised is not comparable to that of the same industry.

Verb (abbreviation of verb) is popularized online.

I haven't been in contact with him for a long time, but I can feel his prospects, such as Tongcheng. Com provides us with a platform for communication and broadens my horizons. I have seen many travel agencies I didn't know before and many quotations and inquiries, which is also a rare learning platform for me. I often tell you the latest offers and activities of my hotel through the internet here. I think online promotion will definitely become an important part of hotel marketing through time, practice and self-improvement.

6. Public relations promotion is an important means to develop new hotel customers.

How to do a good job in public relations promotion, my personal view is to be a man before doing things. Of course, this requires the hotel's strong support, such as entertaining customers and business expenses, because public relations promotion is a person-to-person promotion, and interpersonal relationship is the key to success. Hotels often only ask marketers to run and pull more. In fact, I think the responsibility of public relations personnel is to keep in touch with customers, listen to their opinions and deepen their feelings with customers. I don't ask marketers to always talk about business when they go to customers. I only care about whether the relationship between marketers and customers is harmonious. You may not see the benefits for a short time, but as long as you stick to it, there will be good results.