Green Marketing Strategy in Low-carbon Economy

Low-carbon economy requires enterprises to implement low-carbon management strategies, establish a series of energy-saving and emission-reduction systems, formulate effective low-carbon evaluation systems and incentive policies, use systems to ensure and constrain the implementation of low-carbon environmental protection measures, strengthen the low-carbon awareness of managers and employees at all levels, and closely link low-carbon management with economic benefits. Enterprises should establish green marketing mix strategy and innovate marketing mix strategy. In the process of enterprise marketing, enterprises should start from meeting the low-carbon demand and run the low-carbon concept through the whole marketing activities.