What are the innovation cases?

Innovation cases are as follows:

1. Innovation of mentality

Once upon a time, there was a blind boy sitting on the steps in front of a building. , there was a broken hat at his feet, and he held a sign in his hand that read - "I am a blind man, please help me." A man walked by him, and he saw that there was only There were only a few coins, so he took out some money and put it into his hat. Then, he took out his pen, wrote a line of words on the back of the sign in the boy's hand, and asked him to hold the sign over.

Unexpectedly, after such a change, many people passing by the boy invested money. When he got off work, the man walked past the boy again and saw that his hat was full of money. The boy heard his voice and asked: "Are you the one who changed my brand at noon today? What did you write on it?"

The man replied: "What I wrote is actually the same as Your essence is the same, but I use different expressions. What I wrote is: Today is a beautiful day, but I can’t see it. ”

2. Put it outside

In the past, there was a hotel that was doing very prosperously. The elevators it installed were not enough, so the manager planned to add another one. Experts were invited, and they concluded that the only solution was to drill a hole on each floor and install a new elevator directly.

While the experts were sitting in the hotel discussing the details of the project, their conversation happened to be overheard by a cleaner who was sweeping the floor. The cleaner casually said to them: "Punching a hole on every floor will definitely cause dust and mess everywhere."

The expert replied: "This is inevitable. Who asked the hotel to design it in the first place?" Didn't you think of installing an extra elevator?" The cleaner thought for a while and said, "If I were you, I would install the elevator outside the building."

The experts listened to the cleaner. They were lost in thought, but immediately they were impressed by the cleaner's suggestion. Since then, a new thing has appeared in the history of architecture - outdoor elevators.

3. The name of the chicken shop was changed

There was a chicken shop owner in Guangzhou who named his chicken shop "Pizza Hut McKenzie". , McDonald's and KFC" are the names of three famous brands. However, after a few months of opening the store, the store was empty.

Just when he was about to sell the store, he met a planner. The planner only changed the name of the store for him, and there were no significant changes in other services. He now makes a net profit every day. He was smiling from ear to ear. What kind of name is so attractive?

It turns out that the planner gave the chicken shop a new name: "Third Young Master's Chicken". This is not only similar to Gu Long's novel "The Sword of the Third Young Master", but also gives young people a sense of intimacy. Moreover, in the history of Guangzhou, there is a saying of "Miss Xiguan, Young Master of Guandong", and middle-aged and elderly people also have a good impression of this name.

4. Round-headed Toothbrush

There was an employee of Japan’s Lion Company named Shinzo Kato. When he used his company’s toothbrush to brush his teeth, the tips of the toothbrush bristles often scratched his gums. Bleeding. He thought about how to change this situation.

One day, he used a magnifying glass to carefully observe the toothbrush bristles and found that their tops were square. So he thought, if he changed it from square to round, wouldn't it stop hurting his gums? Taking advantage of the opportunity of a meeting, he put forward his suggestions to the company, and the company finally adopted his suggestions.

This detail improvement really successfully solved the problem of gum bleeding when brushing teeth. The Lion toothbrush became a best-seller and later accounted for about 30% of Japan's total toothbrush sales. Because of the success of this idea, Kato Shinzo was promoted from a small employee to a company director.

5. Not beautiful but beautiful

There is a large clothing store in the United States. Once, because of unfamiliarity with fashion changes, it mistakenly bought a batch of outdated clothes. Clothes have been sitting in warehouses for a long time. Seeing that no one came to buy even if the price was low, the store manager was as anxious as an ant on a hot pot. At this moment, a salesman who was familiar with the psychology of acquaintances came up with a way, and a smile immediately appeared on the manager's face.

A few days later, a model team appeared outside the store. The strange thing was that in every show, there were two models, one beautiful and one ugly. The ugly model wears the most fashionable clothes of the season; while the beautiful one wears the outdated clothes in the store. Since beautiful people look good in anything they wear, all of a sudden, people’s attention is focused on beautiful models.

After performing for several days, many people had a "new" impression of the costumes that were originally considered "outdated". As a result, the overstocked clothing that was both low-priced and beautiful was sold out in a rush of low-income families.