How to develop global tourism?

How should global tourism develop in the future? How should scenic spots use global tourism to improve economic benefits? The idea of Shengjing Lv Wen is that we can reverse the six cores of "One City, One Scene, One Belt, One Heart, One Store" to build a global tourism demonstration area.

First, relying on A-level scenic spots to form an urban tourism format.

Among the "one city and one scene" created in the global tourism demonstration zone, "one city" refers to "urban tourism and its industrial agglomeration" and "one scene" refers to "5A scenic spots or 4A scenic spots". It can be seen that global tourism is the participation of the whole industry and all-round integration, which can radiate from one point of the scenic spot to one side of the city, forming an urban tourism format covering the whole field from point to area.

Based on this, Shengjing Lv Wen believes that in the process of building global tourism, urban tourism destinations can be the main body, leading scenic spots can be the driving force, infrastructure construction and public service construction can be carried out around scenic spots, and the brand awareness of tourist destinations can be improved. Urban tourism can radiate and drive global tourism, realize the development path of "tourism leading, integrated development, * * building * * enjoying and enhancing value", and realize the development from.

Source: pixabay

Second, driven by rural resources, the deep development of the whole scenic spot.

The "Belt and Belt" created by the global tourism demonstration zone refers to "roads connecting scenic spots" and "belt" refers to "rural tourism belts (districts) or characteristic towns". It can be seen that in the process of global tourism development, it is a good development direction to deeply tap local high-quality characteristic tourism resources, realize the global connection between scattered resources and scenic roads and public transport service facilities, and realize the in-depth development of global scenic spots.

Shengjing Lv Wen believes that for characteristic tourism resources such as villages, we can rely on the ubiquitous high-quality natural and humanistic tourism resources in the region, take the comprehensive development of tourism as the path, promote the combination of characteristic cultural resources and natural resources, and carry out the construction of tourist villages, scenic courtyards, scenic parks, scenic factories and mines, scenic roads and so on with full regional coverage, full resource integration and full-field interaction, so as to realize the tourism style of "seeing the scenery everywhere".

Source: pixabay

Third, build characteristic industries and enrich the tourism experience.

The "One Heart, One Store" built in the global tourism demonstration zone refers to the terminal transportation and tourist distribution center, and "One Store" refers to the highest star hotel or chain express hotel. It can be seen that the construction of global tourism is not only the construction of scenic spots, but also a full-field, all-round and immersive tourism experience including tourist centers, hotels and cultural and creative stores.

Shengjing Lv Wen believes that the primary, secondary and tertiary industries should be vigorously developed, deeply integrated with tourism, and tourism and cultural leisure should be combined to further enhance the competitiveness and overall strength of scenic spots.

Source: pixabay

Fourth, the classic case of domestic global tourism

(1) Liangshuiwan Tourist Area: the transformation from "scenic tourism" to "global tourism".

Liangshuiwan Tourist Area in Yibin City is located in Le Town, Xingwen County, Yibin City, Sichuan Province, with a planned area of about 182km2. It is a cultural boutique scenic spot integrating historical exposition, cultural experience, tourism and leisure, and has a strong family style and cultural history. How to realize the transformation of tourism development from "scenic spot tourism" to "global tourism"?

Shengjing Lv Wen's approach is to establish the image orientation of "a cool bay in the south of Sichuan and a family holiday" according to the mountains, lakes, forests, fields, people and unique regional culture of the project base, form a tourism spatial layout of "one axis, two wings and three groups" and build a tourism product system of "family holiday, lakeside recreation, mountain sports and leisure vacation". Provide direction guidance and action guarantee for the subsequent establishment of national 4A scenic spots, and provide support for Xingwen County to build a world tourism destination.

Shengjing Cultural Tourism Project: Master Plan of Liangshuiwan Tourist Area

(B) Salem characteristic town: the perfect combination of eco-tourism and rural tourism

Salian Town is located in Miyi County, Panzhihua City, and belongs to the lower section of Anning River in Panxi District, southwest of Miyi County, with a total area of about 99 square kilometers. How to coordinate the three spaces of "production, life and ecology" and realize the perfect combination of eco-tourism and rural tourism?

Shengjing Lv Wen believes that "culture, agriculture, leisure and ecology" should be regarded as the key point and breakthrough point in the construction of characteristic towns around the core of cultivating characteristic industries. On the basis of careful planning, repeated comparison and comprehensive analysis, Shengjing Lv Wen decided to focus on building Salian Town as a national characteristic town, and put forward the overall positioning of "Great Shangri-La characteristic agriculture and sunny and healthy rural complex".

Shengjing Cultural Tourism Project: Conceptual Planning of Salem Characteristic Town

(c) Chashan, Kowloon: characteristic industries drive the development of tourism.

Jiulong Chashan is located on the ridge of Jiulong Mountain in the east of Dahe Miao Township, Xingwen County, Yibin City, Sichuan Province, bordering xuyong county in the east, with a planned total area of about 386 mu. Jiulong Chashan has a beautiful natural environment and a distinctive selenium-enriched tea industry. How to combine tea culture and Miao culture with tourism and realize the deep integration from characteristic industry to tourism industry?

Shengjing Tourism takes "tea industry+tourism" as the core, tea industry as the theme and tourism as the carrier, highlighting the theme characteristics of tea tourism, such as leisure experience, tea picking experience, high-end vacation in dense forests and mountain adventure sports. Promote tea garden scenic spots and scenic tea gardens from three aspects: landscape, culture and products. By developing a series of tea tourism products, enrich the content of tea tourism, tap tea tourism culture, create a unique brand of tea tourism, and build tea tourism industry integration.

Shengjing Cultural Tourism Project: Kowloon Chashan Tourism Planning Map