What kind of hotel chain is Home Inn? What measures has it taken to serve customers?

Home Inn is one of the three brands under the Home Inn Group, and it is a warm and comfortable hotel chain for business and travel.

It has taken the following measures to serve customers:

1 Product strategy. Home Inn has always been based on customer satisfaction, with the vision of becoming an "outstanding leader in mass accommodation industry". Unlike some other large hotels, Home Inn does not pay much attention to catering and other excessive services, and its main energy is focused on providing customers with a comfortable and warm living environment. Home Inn is also actively seeking various ways to reduce its cost. Generally speaking, the lobby of Home Inn is not very big and the decoration is not luxurious.

2 low price strategy. Scale management, civilian route, starting from building a hotel that most people can afford, Home Inns deeply embeds his values in every detail. From top management to ordinary employees, they will play their role to the maximum extent to reduce their expenses. On the premise of ensuring the quality of service, we should do as little as possible in non-critical aspects. The place to spend money will never be stingy, and the cost to be cut will never be soft. These measures have reduced the overall service price and improved the service level and efficiency for Home Inns. In this way, being at home has a low-cost advantage.

3 channel strategy-diversified chain marketing. The particularity of the store industry makes the chain more valuable. The value of chain stores is that even if a customer has never been to a new store, his experience in other stores of the same brand will tell him that the service of this store is the same as that of the stores he has been to. Chain mode can improve the competitive advantage of enterprises, specifically, it can share risks, obtain economies of scale and scope, and enhance the competitiveness of enterprises. Therefore, enterprises must use the chain resources to enjoy the effect, and try to minimize the cycle of research and development, production and service, so as to be in an invincible position in the fierce market competition. Home Inn chain adopts diversified chain forms, such as direct store, management contract, franchise chain and franchise. These four modes of operation all have their advantages and disadvantages. Home Inn is flexible in using these four ways on the basis of full understanding.

4 promotion strategy. Home Inn is unique in the appearance of the hotel. The yellow appearance gives people an eye-catching feeling and is easy for consumers to find. At the same time, Home Inns carry out different consumption activities according to different regions, different consumer groups and different periods. For example, during the May Day period, they adopted a half-price promotion strategy for college students. Home Inn, a flexible promotion strategy, can better adapt to the changes in the market and make corresponding adjustments according to the changes in the market and itself, which is not only conducive to improving its own competitiveness, but also conducive to gaining the recognition of consumers, thereby improving consumers' brand loyalty.

5 personnel strategy. The principle of "people-oriented, employees first" is recognized by the service industry. Home Inn also adheres to this "people-oriented principle". Home Inn attaches great importance to the construction of corporate culture, respects the opinions of employees, and puts care for employees into practical actions. "Grassroots meetings" create a communication atmosphere and manage employee relations. We must first understand the real needs of employees. In terms of cost control and service quality, Home Inns is very strict, and it must be compared; But from the perspective of cultural atmosphere and employee relations, Home Inn is always a simple, equal and warm organization. It is this management mode and cultural characteristics that match the business operation that supports and promotes the rapid development of Home Inn.

6 service process. All work activities are processes. The process includes the procedures, tasks, schedules, structures, activities and daily work of a product or service delivered to customers. Home Inn always insists on standardized service-standardized service is a great challenge for economic chain hotels. Only when the service is standardized can the quality of service be unified. The goal of home inn's standardization is to establish an effective management system. In the development process of Home Inns, the continuous expansion of the scale is becoming more and more severe to the test of management. Rujia put forward the theory of "external pentagon" and "internal triangle". External Pentagon refers to industries, products, prices, services and marketing, which are visible and can be seen and copied; The internal triangle includes human resources, management system and core competitiveness, effectively managing management, employees and customers, which are invisible and difficult to copy. Home Inns has established its own service standard. "All hotels provide' similar' services. "This standardized to the maximum extent and controlled the risks.

7 tangible display. From the beginning of hotel design, the principle is to satisfy customers. Therefore, home inns are generally located in cities with developed economy, trade and tourism, and the location in cities pays attention to the convenience of transportation. Home Inn's cleanliness, convenience, warmth and safety meet the needs of business guests and ordinary tourists who have been away on business for many years. The brand of Home Inn chain is mainly "Home Inn", and this name contains several meanings: first, being at home, being away on business or traveling, staying in a hotel is like home, which not only meets the psychological and emotional needs of customers, but also conveys to consumers the product characteristics of Home Inn; Second, fast, through the reservation center, or free telephone, network can be booked to the home room; Third, it is convenient. The geographical location of home is in a place with convenient transportation, and it is particularly easy to find, so that guests can find home conveniently and quickly. In recent years, Home Inns has gradually completed the shift from pursuing brand awareness to pursuing brand loyalty.

invasion and deletion. If it helps you, please adopt it ~