What kind of hotel brand building mode does Home Inn adopt?

Home Inn adopts the brand building of the hotel; The strategy of belittling assets-leasing business model.

Different from the traditional hotel management mode with the concept of commercial real estate, Home Inns has adopted the strategy of light assets-leasing operation, introduced venture capital and listing financing successively, and realized the miracle of doubling annual income and operating profit year after year. From its establishment in June 2002 to the opening of the1100th hotel chain with more than1000 rooms, it took only four years and two months to feel at home.

By the end of 2006, Home Inns had put 94 leased hotels into use, and 48 leased hotels were under construction. In addition, there are 40 franchised hotels and 48 franchised hotels under development. The chain network covers 50 cities in China, with a population of over 1 10,000 and a GDP of over 1 100,000. Since 2004, the room occupancy rate has been stable at around 90%. At present, Home Inn has developed about 6.5438+0.3 million stable members. By 2008, there will be 350-400 stores, and by 20 10, a large network of 500 stores will be woven across the country.

Home Inn Silver Card Membership Discount:

The membership cards on sale include a new electronic silver card and a new electronic gold card, and only need the life rights package of 39 yuan. The new electronic silver card only needs 69 yuan, and the new electronic gold card needs 169 yuan. However, if the member originally held a silver card of Home Inn, it only needs 100 yuan to upgrade to a gold card. The benefits of the new silver card include: 92% discount for hotel reservation, late check-out to 13:00, and 1.5 times points for mobile terminal. You can get coupons worth 60 yuan on the same day. Other life rights include: famous coffee, fast food, home life, audio-visual entertainment, travel and other rights, with a minimum discount of 3.8%.