What is a video ringtone?

Video color ring back tone is based on the operator's 4G HD voice video color ring back tone function, which converts "heard color ring back tone" into "seen video".

When the calling user initiates an audio or video call to the called user with video color ring back tone service function under VoLTE network by using the terminal supporting video color ring back tone function, he will see the customized video advertisement before waiting for the connection. In 2g and 3G networks, when the caller calls the called user of the video color ring back tone, the original audio color ring back tone of the called user is still played.

Market prospect analysis

In the early stage before the 4G era, when the called user turned on the audio color ring back tone, the calling user heard the music color ring back tone set by the other party when making a call. Because it meets people's individual needs, this service is all the rage. The maturity of "CRBT" business has laid a market foundation for the promotion of video CRBT.

At present, video CRBT mainly covers three types of users: individuals, enterprises and brands. Individual users can use their own video color ring tones, MV or concert editing color ring tones, and third-party PGC video color ring tones to fully meet users' personalized demands; Face-to-face between enterprises and brands is to meet the publicity needs of both sides.