Traditional Culture Encyclopedia - Hotel reservation - Advantages and Disadvantages of OTA Net Price Model

Advantages and Disadvantages of OTA Net Price Model

Advantages:

1. The brand image is classic and influential.

2. Resource advantages. The old traditional travel agencies are rich in resources, which is embodied in the establishment of long-term and stable cooperation with major airlines, hotels, attractions, etc., and they can often get special air tickets, special hotels, special attraction tickets, etc. that are far lower than the market price. The price competitive advantage accounts for a large proportion of the market share. Disadvantages:

1. Vicious competition among travel agencies has led to a chaotic market environment and a sharp decline in revenue.

2. Lack of innovation awareness. Tourist routes that have remained unchanged for many years and old-fashioned tour guide explanations lack novelty and attraction.