Traditional Culture Encyclopedia - Hotel reservation - How do breakfast shops do theme marketing?

How do breakfast shops do theme marketing?

The theme marketing of breakfast shops can be realized in many ways.

Here are some ways I think.

1 starts with the food itself.

For example, when certain ingredients are in season, limited-time sales are launched. For example, when pumpkins are in season, make all kinds of pumpkin-related breakfasts, such as pumpkin buns, pumpkin pie, pumpkin pie, pumpkin pudding, etc., as the main food of this theme. And because the season won't be long, it will give consumers a feeling of limited time and let them buy it quickly, because if they miss it, they may have to wait until this time next year. The marketing method of this theme is very common in Japan. For example, during the cherry blossom season, they will launch a variety of limited food with cherry blossom flavors, such as cherry blossom ice cream, cherry blossom biscuits, cherry blossom chocolate and so on. So it is also very good to apply this method to the theme marketing of breakfast shops.

Another theme marketing can start with stories, both at home and abroad.

For example, King Pie is an indispensable traditional snack for Epiphany celebrations in France. It is said that three wise men from the East, garce Bader, Melchior and Besazar, led by the twinkling stars in the sky, came to the manger where Jesus Christ was born to celebrate the birth of the Son of God. Now, this tradition is called "King's Day", and people share cakes called King's Pie to celebrate this festival.

Finally, I recommend a theme marketing, which combines some holiday features.

For example, at Christmas, there will be some special Christmas foods abroad. Like stolen bread, it is a traditional bread necessary for Christmas in Germany. Stolen bread has high sugar content, high oil content and long shelf life, 1 month, and the flavor of bread will gradually change with the storage time. So Germans often buy it 2-3 weeks before Christmas and taste it slowly.

Now there are festivals almost every month. Valentine's Day, Valentine's Day, March 8th Queen's Day and Labor Day in China. Theme marketing can be put forward according to the characteristics of these festivals. If the characteristics of food itself are combined with these festivals, consumers can be more interested in participating in the activities of breakfast shops.

The above are the three theme marketing methods of breakfast shop, which I think are more practical and I hope to help you.

Theme marketing, as its name implies, is a strategy to operate around a specific theme. Some large restaurants are called theme restaurants. The business model of theme restaurants is mainly aimed at group buying meals and marketing in the form of reservation (holiday party, anniversary celebration, hometown party, company dinner, family party, etc.). ).

Breakfast management, except the buffet breakfast in high-end hotels and the morning tea restaurant in Hong Kong and Guangdong, is mostly small and medium-sized restaurants. It is difficult to make an influential theme restaurant. Generally, it is enough to make a special restaurant. But you can learn from the concept of theme restaurant marketing. The following are some ideas for your reference.

The core of theme restaurant is "customer's demand". We prepare corresponding on-site environment layout schemes according to different themes, and at the same time prepare several sets of waiter service schemes. Different themes have different environmental changes and different themes, and we have different greetings and service contents.

The essence of the theme is to create a specific cultural atmosphere and service characteristics to attract the corresponding specific customer base.

Site layout

According to different themes, and considering the compatibility of layout materials, many materials can be used in many theme parties to avoid waste, such as flower baskets, banners, lanterns, wall decorative paintings and so on. Then design several special decorations with special themes, and play light music of holiday wishes on TV. In short, the overall environment must first create an atmosphere that echoes the theme. The most important thing is to make the participants feel that all our service personnel only serve them today, and do not receive the dignity and grade of other guests.

Auxiliary function

For example, an idyllic lounge is designed for guests to have a temporary rest. A signature wall was set up in the lounge to encourage guests to sign messages in the form of post-it notes. On the one hand, it is to leave a good memory at this moment, on the other hand, it is to pass on your own information and get more opportunities to make friends, do business and make friends. For us, this is not only a wall for restaurants to interact with customers, but also a platform for us to master customer information. Here, we are very

Humanized service

The so-called humanized service is one-on-one service for individuals. We need to input new contents in the training of service personnel in restaurants and hotels, including cleaning staff, lobby staff, security guards and kitchen staff. The training content is to instill the concept and operating characteristics of "theme restaurant" to familiarize everyone with the service process and key points. At the same time, several different greeting and blessing languages are designed for different theme parties. After you recite them, you can get a unified greeting from all the service personnel at the moment when the guests enter the lobby. Moreover, greetings are directed at the theme, which can often be reflected in one sentence. I will definitely affirm our restaurant on the vanity of earning enough face, and ensure that he will have a benign word-of-mouth communication.

speciality

The theme restaurant we build is mainly to deliver a kind of "brand-new catering service and brand-new dining experience" to customers, complete our sales with characteristic service and humanization, and also focus on characteristic dishes. While ensuring the quality of popular dishes, we should also launch several "theme dishes" with different themes, such as playing homesickness cards and launching dishes with "friends from the same town and strong feelings". The development of theme dishes will be creative for chefs, and its purpose is not the collocation of dishes themselves, but the function of deducing the names of dishes.

Target customer orientation

As far as the whole catering industry is concerned, the whole people are our target consumer groups. Where there are people, there is room for the development of the catering industry, because "food is the most important thing for the people". However, with the changes in the market structure, the era of "the fragrance of wine is not afraid of the depth of the alley" has passed, and precision marketing can be more competitive and vital.

Marketing design

In addition, breakfast theme marketing planning is also very important. The marketing and publicity principle of opening a breakfast shop mainly refers to the principle of doing a good job in the marketing and publicity of the shop in the first month of opening. As long as we do a good job in the first month of business and enough customers buy and agree with you, the rest will be easy.

1. Prerequisites for manufacturing good products

The premise of opening a theme breakfast shop is to do a good job in product quality. No matter what kind of store you open, it is useless to do a good job in product quality and marketing activities.

Good products, through marketing activities, your breakfast shop can quickly gather customers and make the business achieve hot results in a short time; If the product quality is not good and the product structure is unreasonable, what you do is not what customers like to eat. The harder the marketing activity, the faster the bankruptcy.

2. Good activities lead to business. Generally speaking, we require 7 days of trial operation and 7 days of opening. Through these two-week activities, you can basically bring most customers in the coverage area to the store to buy products.

How is the trial operation specifically done?

Generally speaking, we suggest that there are two schemes for trial operation, which you can choose according to your local conditions. The first one is to try it for three days, buy one get one free in four days; The second is to buy one for seven days and get one free.

Why do you want to try it for 3 days? This method is very effective. Think about it, if you start a business with your peers, you can buy two and get one free at most, but you can eat for free. Will it make customers feel incredible?

3. The second purchase of good service

Open a theme breakfast shop. Through the marketing activities of trial operation and the target customers covered by the shop, many people will eat our products for the first time. Some customers will be shocked. Today, people are not short of money. When they have breakfast in the breakfast shop, they all hope to get good products and safe products. So our theme breakfast can be the theme of safe breakfast.