What are the types of brochure designs?

The success of an enterprise's album design depends on the positioning of the album design. First of all, we should communicate with customers, including the style positioning of album design, the analysis of corporate culture and product characteristics, the positioning of industry characteristics, the operation process of album, and the views of customers, which may affect the style of album design. Good album design can not be separated from communication and cooperation before design, so as to reflect the consumer demand of customers and create more effective album design for customers.

Zhonghui Design Original Album Design

Album design is divided into: enterprise album design, product album design, corporate image album design, publicity album design, folding design, single page design, cover design, album cover design, etc. These picture books have adopted certain standards, and the following are elaborated from the above design.

The design of album cover should be a comprehensive reflection of album content, form, layout, binding and post-printing. A good album cover design should start from all directions.

Cover design, cover design pays more attention to the high refinement of corporate image, giving people an unforgettable feeling. The design of enterprise picture books should reflect the spirit of the enterprise from its own nature, culture, concept and region.

Product album design, product album design focuses on the characteristics of the product itself, analyzes the attributes of the product, and uses appropriate forms of expression and creativity to reflect the characteristics of the product. This can increase consumers' understanding of products, and then increase the sales of products.

Folding design is generally divided into two folds, three folds and four folds. Determine the number of pages according to the content. Some enterprises want to make the hinge design stand out, and there may be die-cutting and special technology to reflect the uniqueness of the hinge, thus increasing the impression of consumers.

The design of corporate image album pays more attention to reflecting corporate image, and uses appropriate creativity and expression to show corporate image. Only in this way can the album leave a deep impression on consumers and deepen the understanding of enterprises.

In a word, whether it is the design of enterprise album or product album, it is inseparable from prior communication. I hope that small and medium-sized enterprises can grasp the above standards when designing photo albums, so as to better make the desired photo album effect.

corporate culture

The summary of long-term business activities and management experience of enterprises has become the characteristic that distinguishes enterprises from other peers. After the accumulation of time and the cooperation of Qi Xin within the enterprise, it has become a unique corporate culture, which is unique. Unique corporate culture is also one of the measures of brand value. The process of album design is the reflection and refinement of this cultural feature.

market promotion

The elements, layout and color collocation of the album should not only conform to the three major relations of design aesthetics, but more importantly, fully express the marketing strategy, including the customer groups, regions, age groups and knowledge layers targeted by the products. For example, a picture album of children's products needs to fully express the optimistic spirit of the enterprise, lovely and lively color matching, rich and interesting layout, orderly product listing and so on.