Problems existing in current hotel public relations marketing.

At present, there are several problems in hotel public relations marketing, which can cause us to think more or less:

First, a considerable part of hotel marketing management still stays in traditional marketing methods such as queuing, signing contracts or simple promotion and low-level price reduction. Lack of market analysis and market positioning of their own hotels, or lack of in-depth analysis and inaccurate positioning, make the hotel management strategy vague.

Second, at present, the main focus of hotel management and sales is to understand competitors and how to compete with peers in terms of scale, price, service and culture. They are just trying to explore their own "potential", and gradually form a kind of "behind closed doors" and "behind closed doors", which makes the tourist market of their hotels artificially smaller.

Third, enterprise development advocates the "80/20 rule", that is, 80% of the turnover of most enterprises comes from repeated purchases or consumption of 20% loyal customers, and the other 20% comes from those 80% free customers. Many hotels lack research on the needs of 20% loyal customers, and have not considered how to attract them to stay, how to carry out activities such as catering, entertainment, socialization and consumption promotion according to their needs, and how to carry out "personalized" business sales.