2022 May 1 Tourism Statistics

According to the news released by the Ministry of Daily Chemical Industry and Tourism on May 4, 2022, there were 654.38+0.6 billion domestic trips during the May Day holiday, and micro-vacations became the mainstream. Then, let's take a look at the specific tourism data and related details of popular projects.

According to the May Day tourism data from the data center of the Ministry of Culture and Tourism, during the five days of May Day holiday in 2022, the number of domestic tourists was 654.38+0.6 billion, down 30.2% year-on-year, and recovered to 66.8% in the same period before the epidemic. Domestic tourism revenue was 64.68 billion yuan, down 42.9% year-on-year, returning to 44.0% in the same period before the epidemic.

Compared with the chilly spring during the Qingming small holiday, the national temperature warmed up during the May Day holiday, and camping activities closer to nature became the "new darling" of the tourism market. The prices of campsites and boutique homestays around most cities have risen sharply compared with weekdays, and there is a phenomenon that "one bed is hard to find". At the same time, intangible cultural heritage, museums and other cultural tourism around the city are welcomed by parent-child groups and young tourists.

Compared with Zhou Bianyou, the overall price of domestic organic wine market is still at a low level. Affected by the epidemic situation in some parts of China, the cross-city tour of low-risk cities has been resumed on May 1 this year, but the cross-provincial tour market for the whole holiday is still greatly restricted. In terms of regions, compared with the Yangtze River Delta, Beijing-Tianjin-Hebei region, Chengdu-Chongqing region, Pearl River Delta region and provinces with stable epidemic prevention and control situation in the central and western regions, "May 1" travel is more active.

Homestay camping is heating up day by day, and forest island has become a popular camping theme. In the third year, Zhou Bianyou is still the mainstream of the May Day holiday tourism consumption market. Tongcheng Tourism Big Data shows that the camping market around the May Day holiday in 2022 continues to heat up, and the popularity of "camping"-related tourism search increases by 1 17%. Forest camping, island camping, park camping, starry sky camping and parent-child camping have become the most concerned camping themes in May Day.

During the five-day holiday, some travelers are no longer satisfied with setting up tents in city parks. They take their families or make an appointment with their partners to find more natural camping ways and explore more personalized camping games. Forests and islands have become popular choices for people to experience camping during the May Day holiday. According to the data of Tongcheng travel platform, in the Pearl River Delta region, the order volume of ship tickets departing from Shenzhen and Zhuhai to surrounding islands has increased significantly. Among them, the order volume of ship tickets from Shenzhen to Guishan Island increased by more than 100%.

Boutique homestays and country hostels around the city attract the attention of travelers. Tongcheng tourism data shows that the popularity of tourism search during the May Day holiday increased by 56% month-on-month, and some popular brands B&Bs were full as early as one week before the holiday. In order to enrich the experience of travelers, some homestays have launched experiential projects such as picking, fishing, special food and parent-child activities.

"Two-hour vacation circle" has become the mainstream. Under the background of normalization of epidemic prevention and control, the tourism consumption of May Day has obvious characteristics of localization and small radius. The "May Day" tourism consumption trend observation released by Flying Pig shows that in low-risk areas, "two-hour holiday circle" has become the mainstream, and local tourism orders account for more than 80%.

According to the report on the same journey, from the perspective of the overall market, the prices of air tickets and hotels during the May Day holiday have increased compared with those before the holiday, but they remain at a low level. Among them, the average overnight price of hotel orders decreased by 50% year-on-year, and the average ticket price decreased by 25% year-on-year. Tongcheng Research Institute believes that the discount promotion of hotels and airlines during the epidemic period and the shortening of the average travel radius of users have led to a decline in hotel prices.

The "May 1" travel data of Donkey Mama Travel Network shows that due to the epidemic prevention and control, the radius of tourists' travel has obviously decreased, and the overlap between the departure place and the destination of tourists is high. City tour and provincial tour are the absolute main forces. Judging from the booking situation of the platform, the proportion of tourists booking products in this city is about 65%, and the proportion of booking products in this province is about 30%. Chengdu, Chongqing, Guangzhou, Foshan, Nanjing, Kunming, Hangzhou, Qingyuan, Zhuhai, Wuhan and other places have become the main starting points and destinations.

Source: Beijing Daily client