Lu Zhi: How far can micro-business marketing in the Internet era go?

The micro-business era under WeChat may end in a certain period of time, or it may explode in a certain period of time. Because WeChat, like QQ, is a communication tool for social circles on the Internet. Take the author’s personal experience as an example: It used to be that the WeChat circle was all the contacts in my mobile phone, but now I don’t know many people in the WeChat circle. WeChat is almost a model for QQ. Anyone can apply to join, and anyone can turn from a stranger into the most familiar regular in the WeChat circle in an instant. As a result, the author of WeChat’s micro-business products increasingly feels untrustworthy.

The birth of every new product will go through a process of transformation, and micro-business is no exception. From the popularity of WeChat business, we can see that the transformation of WeChat business is very simple. Add WeChat friends like crazy on WeChat ID, then find a product and post product pictures on WeChat day and night, and more importantly, share the daily transaction bills. The screenshots forced some unemployed people, idlers, people who look after children at home, people who take care of the elderly, and white-collar workers who have nothing to do after get off work to consult and negotiate, and then it became a WeChat business product in the WeChat circle. The main force is expanding day by day.

Can you really make money by doing micro business? The answer is hard to say. The author has never done it, and none of my friends have done it. Whether you can make money by doing micro-business, you know best. Whether your wallet will become increasingly dry or bulging depends on how you manage your own micro-business products. However, facing the overwhelming number of micro-business products in the author's WeChat circle, the author can only briefly talk about the current micro-business era as a bystander.

As a micro-business, are your products authentic?

In the WeChat business circle, I saw a product being sold by several WeChat friends. This may be a popular WeChat product agent now. The author feels that whether you are recruiting an agent or operating a micro-business product yourself, consumers must pay attention to the production license number and health license number of the product before purchasing, as well as the packaging and shelf life of the product, and the three-no products are the best. Don't touch.

Not only in the WeChat circle, but also on the computer, as long as you simply search for WeChat business products, no matter which search engine you use, tens of thousands of similar information will pop up: in addition to some site releases included in Baidu web pages, there are also Some Baidu news source sites are also publishing this kind of information. In addition to WeChat IDs with micro-business products, there are also QR codes and some beautiful pictures of beauties. The author took a rough look and found that it was roughly on Daily Network City, Sina Guangxi, Chongqing Evening News, Qilu Network Finance, Qiqihar News Network, China Quality News Network, China News Network Liaoning, Overseas Network, Linyi Evening News, Minnan Network, Qilu Evening News, China Published on Chongyang.com, Liaoning News Network, Sina Real Estate, Steel Network and other websites.

As a micro-business, are your purchase channels unique?

In the WeChat business circle, in addition to everyone’s WeChat Moments, there are now many WeChat public accounts. The content of the public account covers everything from food, drink, entertainment and shopping. The number of fans in the account determines the level of attention of the public account. Of course, behind the many fans, you should also pay more attention to some zombie fans. It is best to pay less attention to those public accounts that are hot on the surface but sullen on the inside. Not only are they full of garbage, but also the messy micro-business products posted there. Authenticity will also be greatly compromised.

Although the author does not understand what WeChat big accounts and so-called public accounts are, there is indeed a group of specialized groups in WeChat’s circle of friends who have started WeChat marketing business. As long as WeChat business operators have needs, they will It can not only provide WeChat business operators with their own WeChat accounts to attract fans, but also forward the products of WeChat business operators to other WeChat accounts and public accounts, allowing more WeChat accounts to read and follow them. Whether this method is effective remains to be seen. Micro-business owners make their own comments