What do you mean by hotel brand characteristics?

1, hotel brands In order to let consumers identify, each hotel uses a different logo from other hotels, so the logo of each hotel brand is different, which is the logo feature of hotel brands.

2. Trademarks in hotel brand characteristics. Trademark legally protects hotel brands, can distinguish the identity of operators, and belongs to the trademark characteristics of hotel brands. Therefore, hotel brand characteristics refer to signs and trademarks.