The Development Strategy of Ibis Hotel

The powerful network established by Ibis in the world comes from its ambitious development strategy. In 2007, Ibis launched one of the most striking expansion plans of the global hotel industry, further consolidating its leading position in Europe and strengthening its strength in emerging markets (Eastern Europe, Brazil, Russian, Indian and China) and mature markets (Australia and New Zealand).

As part of this strategy, in 2007, Ibis established 40 hotels around the world, 22 of which were located in Europe. The opening of these hotels marked Ibis' first visit to Turkey (Eski Sehir and Istanbul) and consolidated its hotel network in Africa (Morocco), Central and South America (Brazil, Mexico) and Asia-Pacific region (China, Australia, South Korea, New Zealand and Thailand).

In 2008, Ibis will open 50 new hotels in 20 countries, including China 13 hotels and 9 French hotels. This year, Ibis brand also entered India (Gourgand), Russia (St. Petersburg), Benin (Cotonou) and Kuwait (Kuwait City) for the first time.

In 2009, Ibis opened up new fields in many countries, including Singapore, Algeria, Jordan, Oman and Madagascar, and will continue to expand on 20 10. This expansion plan has a unique significance in the history of Ibis brand. It is estimated that 70 new hotels will be opened every year, with about 1 10,000 rooms. Latin America will account for 30% and Europe will account for 32%.