Traditional Culture Encyclopedia - Hotel reservation - In your opinion, Yutong Bus is a leader in the industry. What is the reason?

In your opinion, Yutong Bus is a leader in the industry. What is the reason?

There are many reasons why an enterprise leads the industry, such as quality, process, technology, marketing, service, cost, efficiency, leader, team and brand. ...

Among these factors, brand name is the dominant factor, which can convey image and build a model. Among the bus brands such as Jinlong, Zhongtong, An Kai, Haig, Shaolin, Jinlv, Huanghai, Youth, Futian, Wuzhoulong, Shenlong and Yutong, Yutong's name and logo are the largest and most dynamic brand names.

Buses are long-distance running, and Yutong's image goes beyond long-distance running. Although the logo of Yutong bus is not a full circle with wheels rolling, it is very well conceived. The three semicircles outline a drifting sky, which symbolizes Yutong Bus towards the distant, which is in line with its bus positioning.

A brand name is a kind of potential energy and silent call. A brand name with strong penetration can gather talents, capital, customers, orders and other resources, and make it a leading brand in the industry unconsciously.

For example, Lenovo is to computers, safety is to insurance, Nongfu Spring is to drinking water, home is to express hotels, Baidu is to search, WeChat is to instant messaging, Wahaha is to children's food, and Taobao is to e-commerce. ...

The pattern and image constructed by other bus brands are not as good as Yutong. Among the bus brands, An Kai's name is good, but the logo is not good, and the name of Jinlv can also be marked as general.

Car brand, it is best not to call it a certain dragon. Dragons have never been human means of transportation. Horses, mules, donkeys, camels, cows and elephants are human means of transportation. Dragons have always come and gone without a trace. Still a controlled dragon? The dragon bus surrounded the dragon, so how wronged is this dragon?