Traditional Culture Encyclopedia - Hotel reservation - What is a smart hotel in the true sense?
What is a smart hotel in the true sense?
Amid the overwhelming praise of the "Internet" from national policies and public opinion, many hotel employees have begun to become anxious, fearing that their traditional business models cannot keep up with the pace of the times and will be eliminated. Therefore, the hotel development focus is set on "smart hotels". So, what is a “smart hotel”? In fact, the concept of "smart hotel" is very young. It did not appear on an authoritative paper website until 2011. Moreover, the emerging thing "smart hotel" is still in the stage of exploring and accumulating experience. Therefore, currently, the industry There is no unified explanation for this concept; however, there is still a relatively unified understanding of the characteristics of this thing. 1. The comprehensive use of a variety of modern information technologies, including artificial intelligence (artificial intelligence refers to giving electronic devices or robots a thinking intelligence program similar to humans through artificial means, so that electronic devices or robots can complete certain tasks or services Function). ?2. Use a variety of modern information technologies to provide customers with personalized customized services. ?3. By improving the level of hotel self-service operations, we can achieve the goals of efficient, energy-saving and sustainable hotel operations. (To learn more about excellent smart solutions, welcome to consult Hanma Wisdom) So from the current point of view, will the popularity of "smart hotels" be fast? This should be a question that everyone wants to know. But for now, although the concept of "smart hotel" has been proposed for eight or nine years, except for a few attractive robot hotel news, there seems to be no momentum for "smart hotels" to bloom everywhere in China. . There is only some scattered news: For example, in 2016, Hilton began to cooperate with IBM Watson to conduct front-end testing of robots; 7 hotels under the HNA Hotel Group have fully begun to use robots to carry out hotel service work, and the Aloft brand under Starwood has implemented Robots are used to deliver things to guest rooms... In these hotels, robots are used to deliver towels, hair dryers, in-room meals and other items to guest rooms. You can also have simple chats with the robots, and can also insert various hotel functions and promotions. The reason behind this still has to be found from the concept of "smart hotel". "Comprehensive use of a variety of modern information technologies" is the core and key of "smart hotels". However, some people's understanding of modern information technologies is somewhat lacking. It is easy for all types of modern information technologies to be artificial and full of science fiction aesthetics. Smart interior devices make artificial intelligence a hodgepodge concept. In fact, artificial intelligence is only one type of modern information technology. The modern information technology that lays the management foundation for "smart hotels" today is not artificial intelligence, but such as: central database (CDS), central reservation (CRS), Modern information technologies such as e-commerce platform (WEB), customer relationship management (CRM), and enterprise customer sales management (ECS). Because these information technologies are closely related to the hotel IT management system. If hotels want to develop, they must move in the direction of scale, and large-scale hotels are usually chain hotels. Whether it is a star-rated hotel chain or an economical hotel chain, a complete set of mature hotel IT management systems are needed to support its huge operating system in order to ensure the overall service level and quality of the hotel. Only by ensuring the hotel's service level can the hotel develop into a higher-level "smart hotel". This is also the reason why we at Hanma Wisdom continue to work hard. We hope to do our part to improve and promote smart hotels. The original text comes from Hanma Wisdom
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