Benefits of hotels using independent brands

It is conducive to enhancing the competitiveness of the same industry.

Completely independent management rights. The site selection, design, decoration, procurement standards and operation of the single hotel in the early stage are completely decided by the investor or the operator, and are not influenced by other people or organizations. The initial investment amount and the later operation cost are low. The average cost of a single room can generally be 20,000-50,000 less than that of a hotel brand, a hotel of the same grade and a single hotel. In addition, in the later period, the single hotel can choose the room consumables and materials needed for the daily operation of the hotel without paying the brand management fee. Moreover, using a separate brand is conducive to enhancing the competitiveness of goods, and cultivating the hotel's own brand is also conducive to the formation of characteristic management and providing consumers with more comprehensive services.

Brand positioning of hotels is very important. Only by finding the real positioning can the development of hotels get better and better, and more people will know about the existence of these hotels. As for joining or establishing a brand separately, we can only say that each has its own advantages and disadvantages, and we should make a comprehensive investigation before making plans.